Senior Product Manager, Zapier

SEO

$167.4-251k

+ Equity + Bonus in all locations; For Canadian applicants: CA$167.4K – CA$251K

Figma
Zapier
Zoom
Senior level
Remote in Canada, US
Zapier

Workflow automation service

Open for applications

Zapier

Workflow automation service

1001+ employees

B2BEnterpriseInternal toolsProductivityAutomation

Open for applications

$167.4-251k

+ Equity + Bonus in all locations; For Canadian applicants: CA$167.4K – CA$251K

Figma
Zapier
Zoom
Senior level
Remote in Canada, US

1001+ employees

B2BEnterpriseInternal toolsProductivityAutomation

Company mission

Zapier's mission is to Make Automation Work for Everyone!

Role

Who you are

  • You bring 5+ years of experience in product management, preferably in SaaS platforms, with a strong emphasis on user acquisition
  • You are obsessed with the customer. You have a strong desire to deliver a high-quality experience for every single user who touches the product. You will drop what you are doing to take a Zoom call with a customer, in fact, you probably talk with several customers every week right now
  • SEO Expertise. You have a deep understanding of SEO principles and a passion for staying ahead of industry trends. While you might not be an SEO analyst, you know your way around Google Search Console and tools for enhancing SEO performance
  • You have a track record of user acquisition. You can point to examples of how you’ve grown a business through product-driven user acquisition
  • Dream big, iterate small. You can cast an exciting vision of the future and get the entire team to perform at a high-level. You know how to iterate towards a high-quality experience. You spend time obsessing over the quality of the product your building
  • Combination of product intuition and data-driven. You understand the value of “gut feel”, but you know that it needs to be backed up with quantitative data and hard evidence too. You understand the value of proper tracking and analytics. You enjoy connecting daily work to the bigger picture and key business metrics, ideally through storytelling and narrative
  • You have an eye for design. You have an established track record of working with product designers. If you have a background in design this will be a huge plus. You regularly pair with product design to build and optimize features and user flows. Whenever you receive a link to a Figma file, you get excited
  • You are a skilled written communicator. Zapier is a 100% remote team and writing is our primary means of communication. You can use written communication to communicate your team’s vision, roadmap, and progress. You know the right tool for the job whether it’s managing the day-to-day cadence of projects or building cross-company momentum around a project
  • You are hungry to make an impact. You know that building product is a means to an end. You want to build a line of business for Zapier that generates meaningful revenue and is loved by customers at the same time

What the job involves

  • We're looking for a Senior Product Manager to join our talented Growth Product team. At Zapier, our mission is to make work easier and more productive for everyone, and we'd love for you to join us to help make that happen!
  • In this role, we’re looking for a product leader with experience in programmatic SEO and product-driven user acquisition.
  • You’ll work with a passionate group of engineers, designers, SEOs, and marketers to connect potential Zapier customers to our product through the App Directory and other programmatic acquisition initiatives
  • Develop our product-driven SEO and acquisition strategy. Help make sure we’re solving the most important problems for our prospective users
  • Work with our SEO Manager to monitor the performance of our App Directory and act on the insights. Leverage those same tools to forecast the impact of product initiatives
  • Accelerate the delivery of SEO and acquisition related product features from ideation to release
  • Identify and implement innovative tactics to improve search engine rankings and organic traffic
  • Run experiments that not only drive traffic, but have a meaningful impact on product usage and revenue
  • Work closely with designers, engineers, and content creators to ensure we’re delivering a high-quality customer experience
  • Align the team and stakeholders of the team around a common goal. You create a collaborative environment where the best ideas are pursued regardless of who comes up with them
  • Regularly report on the results of the team; be a truth seeker in order to establish a culture of learning and forward progress
  • Connect with customers and prospects on a weekly basis so you can develop a strong empathy for what problems we need to solve for them

Application process

  • Deadline to Apply; 30 August 2024 at 05:00 BST

Our take

Even before remote working became the "in thing", freelancers, small business owners, and large organisations have found themselves needing more and more software platforms to serve their operations needs. As people used more software services, Zapier founders saw the need to connect the actions between these softwares and save everyone some time.

Zapier is the largest integration and automation tool for businesses. Since being founded, Zapier has grown its suite of automation offerings across almost every mainstream software service. The company is one of the most successful to come out of Y Combinator, and has also been one of the pioneers of remote working.

Zapier has so far, been able to capitalise heavily on its advantage as first entrants and has had very little actual competition. Software services aren't going anywhere anytime soon and organisations are only going to need more of them. This puts Zapier in a strong place growth-wise but also opens up room for bolder companies to get in on the action. Companies like Airtable and Integromat are already preying on more niche segments of Zapier's market share.

Freddie headshot

Freddie

Company Specialist

Insights

Top investors

Many candidates hear
back within 2 weeks

38% employee growth in 12 months

Company

Funding (1 round)

Oct 2012

$1.3m

SEED

Total funding: $1.3m

Company benefits

  • Work from anywhere
  • Bonus program
  • Unlimited vacation policy
  • Great healthcare + dental + vision coverage*
  • Retirement plan with company match*
  • Stock options for every Zapien**
  • 2 annual company retreats to awesome places
  • 14 weeks paid leave for new parents
  • Home office setup stipend
  • Professional development allowance

Company values

  • Default to Action - At Zapier, we're building toward a future that does not yet exist. As a result, delivering something real today—and learning from it—is typically better than delivering something of questionably better quality next week. However: action is not an achievement unto itself. Instead, our actions should connect to clear priorities and outcomes, especially what's best for our mission and customers.
  • Default to Transparency - We're a growing, distributed team across more than a dozen time zones. We do our best work when we make projects, processes, and systems available to everyone who needs them—inclusive of our customers. Transparency promotes equity and inclusion within our team and customer base. So work in public. Have discussions in the open and document your work. Transparency does not mean consultation or consensus on all decisions. In fact, an important form of transparency is clarity on who is responsible for a decision and who will be consulted.
  • Grow Through Feedback - We set ambitious goals at Zapier. We want our customers, people, and company to grow. Achieving these goals requires us to regularly learn and improve. Thankfully, our success has more to do with how quickly we learn than how "perfect" we are in a given moment. Whether it's about how we work or the work itself, feedback enables growth. As such, feedback is one of Zapier's most essential practices. Even so, feedback can be hard to give and hard to receive. We make a point to become good at it anyway—it's just that important.
  • Empathy Over Ego - Our customers and teams are part of a global community. To serve them best, we need to understand them. Empathy promotes understanding, curiosity, and humility—qualities that help us connect with and serve our customers. Empathy has similar positive effects on collaboration and belonging within our team. On ego: we all have them, and it's important that we share our perspectives in pursuit of what's right. But sometimes ego can bias our thinking too strongly toward our own views. It's for this reason that we emphasize empathy over ego.
  • Build the Robot - No matter your role, you'll find yourself doing repetitive work. Zapier is all about finding ways to work better—whether through automation, simplification, or prioritization—so that we can spend more time doing what humans do best. Note that it's unhelpful to automate or simplify the wrong process or outcome. Manual, less efficient processes are often the right approach early on. We default to action and accept inefficiency when it helps confirm the problems we're solving, and to test solutions for those problems.

Additional info

  • As a fully remote company with 800+ team members across 40+ states, 38 countries, and 18+ timezones, we’ve adopted a culture of asynchronous work. This work style allows teams to collaborate effectively across locations, time zones, skills, and each individual’s energy levels, and empowers employees to work in a setting that fits their needs. In practice, we live on Slack, with most conversations in public channels. It mimics the open-office feel and allows everyone to search the chat logs if they need to find something that happened when they weren’t around

Founders

Wade Foster

(CEO & Co-Founder)

Prior to co-founding Zapier, wasEmail Marketing Manager with Veterans United Home Loans, and Customer Development Lead at The Idea Works.

Bryan Helmig

(CTO & Co-Founder)

Was previously Product Dev/Manager at Veterans United Home Loans.

Mike Knoop

(Co-Founder)

Was CPO and Head of Labs at Zapier before becoming President. Previously was a Graduate Research at the University of Missouri.


People progressing

Joined as Customer Champion, promoted to Senior Customer Champion after 1 year, then again to Team Lead. He is now a Manager for the Paid Support Team.

Diversity & Inclusion at Zapier

Maggie Roque headshot

Maggie Roque (Director of DIBE )

  • At Zapier, we believe in DIBE as DNA. This paradigm serves three purposes: It is an aspiration (what we want to see in the future), an action (a conscious effort to lean into our vision in our day-to-day work), and a principle (a guiding truth that we build better products and environments when we build for everyone). We've had candid conversations as a company about the experience of our teammates through the employee lifecycle—from the first impression we make as a company to our internal promotion process to our exit interview. We’ll continue to have those candid conversations and to invest in our efforts to improve

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