Director of Marketing Operations & Analytics, OwnBackup
Travel may be required
3+ days a week in office (Englewood Cliffs, NJ)
Data protection platform
Be an early applicant
Data protection platform
1001+ employees
Be an early applicant
Travel may be required
3+ days a week in office (Englewood Cliffs, NJ)
1001+ employees
Company mission
To help create a more secure and stress-free cloud-based experience for businesses.
Role
Who you are
- The ideal candidate will have a strong background in re-imagining and transforming processes, mentoring and developing high-performing teams, and delivering compelling executive-level presentations
- Bachelor’s degree in Marketing, Business, Data Science, or a related field; MBA or advanced degree preferred
- Minimum of 8+ years of experience in marketing operations, data analytics, or a related role, preferably within the software industry
- Proven track record of leading and scaling marketing operations and analytics teams
- Strong analytical and problem-solving skills, with the ability to translate data into actionable insights
- Strong understanding of AI, machine learning, and data science principles, with the ability to apply these to marketing operations and analytics
- Strong expertise in marketing automation platforms (e.g., Pardot, Marketo), CRM systems (e.g., Salesforce), ABM (e.g., 6sense), Chatbot, and data analytics tools (e.g., Looker, Google Analytics)
- Excellent communication and interpersonal skills, with the ability to influence and collaborate effectively at all levels of the organization
- Demonstrated ability to manage multiple projects and priorities in a fast-paced, dynamic environment
- Strong strategic thinking and planning skills, with a focus on driving results and achieving business objectives
What the job involves
- We are seeking a dynamic and experienced Director of Marketing Operations & Analytics to join our team
- This role is crucial in driving the effectiveness and efficiency of our marketing initiatives by not only analyzing data but also developing actionable insights and strategic recommendations
- They will be a proactive leader, capable of rethinking how we operate and driving impactful change
- Oversee the design, development, and implementation of marketing operations processes, tools, and infrastructure to support scalable growth, i.e. Marketing automation platform, event playbooks, and digital infrastructure
- Collaborate with cross-functional teams to ensure alignment and integration of marketing activities with broader business objectives
- Drive operational projects for growth strategies across various channels, including events, digital marketing, partner marketing, content marketing, customer marketing, ABM/ABX, SEO, SEM, and social media
- Partner with Finance to manage the marketing budget and spend forecasts
- Improve marketing attribution model to provide better visibility into marketing’s performance and contribution to pipeline and revenue goals
- Oversee omni-channel marketing programs involving various personas, channels, products, and industries – ensuring programs align to best practices and marketing priorities
- Integrate AI into marketing operations management to automate processes, deliver personalized content, and enhance attribution models, thereby improving efficiency, scalability, and resource allocation
- Own and collaborate with Marketing Leadership on standard and ad hoc reporting requests, analysis, insights, and recommendations
- Lead the development and execution of advanced analytics strategies and self-service reporting to drive data-driven decision-making across the marketing organization
- Design and implement comprehensive dashboards and reporting systems to track key performance indicators (KPIs) and measure the effectiveness of marketing campaigns
- Lead the adoption of AI-driven analytics tools to extract actionable insights from large datasets, improving the accuracy of marketing performance measurement and optimization strategies
- Utilize AI to develop predictive modeling, segmentation, and other advanced techniques to identify opportunities for growth and optimization
- Analyze, prioritize, and optimize revenue marketing programs (e.g. Digital Marketing, Events, Campaigns) to continuously maximize conversion rates, pipeline generation, and ROI
- Build, mentor, and lead a high-performing team of marketing operations and analytics professionals
- Foster a culture of continuous improvement, innovation, and collaboration within the team
- Provide ongoing coaching and development to team members to enhance their skills and career growth
- Evaluate, select, and manage marketing technology platforms and tools to enhance operational efficiency and effectiveness
- Ensure seamless integration of marketing technologies with other business systems and platforms
- Evaluate and integrate AI-driven marketing technology platforms (e.g. AI-enhanced marketing automation tools) to optimize operational efficiency and effectiveness
Our take
The trend towards companies embracing cloud-based services has only exaggerated over the past few years, and now demand is higher than ever for complementary support services like data backup and recovery. OwnBackup is offering precisely this to a market-leading standard, principally to Salesforce customers.
Achieving Unicorn status in 2021, OwnBackup embarked on a series of strategic acquisitions; including Nimmetry, which facilitated expansion into the Indian market; and Merlinx, which added elite data security talent to OwnBackup’s team. With Salesforce commanding a giant share of the SaaS cloud market, the company has locked in to lucrative and expanding market, attracting a well-financed and growing customer base.
OwnBackup has made strides to maintain pole position in the market, such as expanding its leadership team and releasing complimentary offerings to its product suite. The company has not, however, been immune to the larger economy at play, highlighted by cuts to the workforce in 2022. Despite this, the company's strong history of success bodes well for its operations into the future.
Kirsty
Company Specialist
Insights
Company
Funding (last 2 of 7 rounds)
Aug 2021
$240m
SERIES E
Jan 2021
$167.5m
SERIES D
Total funding: $507.3m
Company benefits
- Medical, dental and vision coverage
- 401(k) savings plan with an employer match of up to 4%
- Unlimited PTO policy
- Stock option grants
- Award-winning onboarding program
- Learning and development platform
- Inclusive, collaborative environment
- At our New Jersey headquarters, perks include a free shuttle service to and from NYC, catered lunches, and an in-office fitness center
Company values
- We take our work seriously but not ourselves.
- Culture is as important as results.
- We care about everything we do .
- We build trust through transparency.
- We’re always driving forward.
Company HQ
Englewood Cliffs, NJ
Articles
Leadership
Ariel Berkman
(Co-founder)Having studied at the University of Illinois, they co-founded Recover Information Technologies, where they spent almost 9 years.
Sam Gutmann
(CEO, not founder)They founded Intronis in 2003 and served as CEO for 7 years. They later became Managing Director at Golden Seeds, and CIO at BassTech International.
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