Director of Marketing Communications, Firework

$140-160k

+ Stock options

Expert level
San Francisco Bay Area

Office located in San Mateo, CA

Firework

Video-based eCommerce platform

Job no longer available

Firework

Video-based eCommerce platform

201-500 employees

FintechB2CRetailB2BEnterpriseMarketplaceMarketingContentVideoeCommerce

Job no longer available

$140-160k

+ Stock options

Expert level
San Francisco Bay Area

Office located in San Mateo, CA

201-500 employees

FintechB2CRetailB2BEnterpriseMarketplaceMarketingContentVideoeCommerce

Company mission

To revolutionize commerce for people and brands through the power of human connection.

Role

Who you are

  • You’re strategic and hands-on and thrive working cross-functionally to deliver high-impact integrated marketing campaigns
  • Embodies our Firework core values of Extreme Ownership, Extreme Speed, Learn/Unlearn/Relearn, No Ego, Customer Centric, and Win Together
  • Bachelor's degree and a minimum 10 years of experience in marketing communications in the growth-stage B2B SaaS industry for both mid-market and enterprise
  • Outstanding hands-on visionary with a track record of influencing cross-functional teams to deliver successful marketing communication strategies
  • Expert on effective marketing communication channels, tools, and hacks
  • Proven thought leadership experience
  • Previous experience on running successful partner marketing and customer marketing initiatives
  • Strong analytical and data-driven mindset with the creative intuition to think outside the box to translate complex datasets to drive actionable insights
  • Stellar communication skills with a high emotional intelligence (written, verbal, presentation, and influencing skills)
  • Start-up and team-first mentality

Desirable

  • Journalism or Communications background
  • Previous experience with social selling
  • Experience in video commerce Master’s degree

What the job involves

  • We are excited to grow our team and are looking for a Director, Marketing Communication to develop and execute the company’s overall marketing communication strategy to drive brand awareness, customer engagement, and sales growth
  • This role oversees all internal and external communications, ensuring consistency and alignment of the company’s objectives and brand values
  • Develop and implement comprehensive marketing communication strategies that align with business goals and growth objectives
  • Create, manage, and measure marketing communications priorities, ensuring timely execution of campaigns and initiatives
  • Lead the creation of high-quality content for various channels, including websites, social media, social selling, email marketing, print materials, and more
  • Collaborate with internal technical and business stakeholders to produce compelling and engaging content such as use cases and thought leadership that resonates with target audiences
  • Work closely with business teams on non-linear growth initiatives across customer and partner marketing channels
  • Oversee the development and maintenance of the company's brand identity, including messaging, visual identity, and tone of voice
  • Ensure all marketing materials and communications are consistent with the brand guidelines
  • Engage with new and existing partners and run scalable co-marketing initiatives
  • Develop unique campaigns to generate value for both for Firework and our partners
  • Apply best-in-class techniques to convert our customers into champions
  • Enhance our Customer Journey Run ongoing communications including but not limited to customer newsletters
  • Manage the company's public relations efforts, including press releases and media relations
  • Build and maintain relationships with key media contacts and industry influencers

Our take

Live-streamed shopping has long been popular in China. In 2020, the first 30 minutes of Alibaba’s Singles’ Day presales campaign on Taobao Live generated an impressive $7.5 billion in total transaction value. Firework is helping to bring these kinds of video-based eCommerce experiences to a Western audience with a smart commercial strategy.

Originally launched as a standalone social platform featuring swipe-able web stories, Firework made a strategic shift towards a more streamlined B2B model. It now provides services to partners such as Albertsons, a prominent grocery chain, by granting them access to its video technology infrastructure. This enables partners to effortlessly launch diverse and interactive shippable videos on their respective websites. The outcome of this pivot has paid off, with Firework emerging as the leading global platform of its kind.

The real money in shoppable videos is ultimately live-streamed experiences, which are still not landing for American audiences. Despite this, Firework’s more complete offering, including the ability to directly collect consumer data and learn about a shopper’s behaviour, means that American brands are giving the startup business ahead of this anticipated cultural shift.

Steph headshot

Steph

Company Specialist

Insights

Top investors

Few candidates hear
back within 2 weeks

13% employee growth in 12 months

Company

Funding (last 2 of 7 rounds)

May 2022

$150m

SERIES B

Mar 2021

$55m

SERIES A

Total funding: $270.3m

Company HQ

Downtown, San Mateo, CA

Leadership

Previously founded EverString which was acquired by ZoomInfo. Before that, worked as an Investment Manager at Summit Partners and before that as an Analyst in J.P. Morgan's Investment Banking team.

Jerry Luk

(President)

Previously Head of Business Strategy for the Mobile division at Edmodo. Before that, co-founded Presdo where they were CTO. Early employee at LinkedIn, creating the mobile platform.

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