Impact initially grew its business with a pure marketplace offering. However, the technology business has now gone much further, offering brands big data to track how and where their content is used and engaged with.

The startup is now focused on expanding its customer base exemplified by integrations with companies like BigCommerce, Google Pay, HubSpot, and Shopify to better accommodate a variety of businesses and to provide more partnership opportunities for their clients.

Impact faces constant competition from new startups in the space. Although continued leveraging of its affiliate infrastructure is vital for Impact as the marketplace evolves, the company is not resting on its laurels. Impact has now locked down partnerships with some of the most recognisable brands in the world and has benefitted from high-profile industry accolades such as the US Partnership Awards.