Coconut Content Community Connoisseur, Vita Coco
3 Month Internship
$21.00-$22.00 USD per hour
2+ days a week in office
Coconut-based beverages
Open for applications
Coconut-based beverages
501-1000 employees
Open for applications
$21.00-$22.00 USD per hour
2+ days a week in office
501-1000 employees
Company mission
To reimagine what is possible when brands deliver great-tasting, natural, and nutritious products that are better for you and better for the world.
Role
Who you are
- Has a crazy daily screen time
- Has a way with words
- Has at least 1 year of previous brand experience managing TikTok and experience copywriting
- Knows how to make engaging TikToks
- Eager to learn and master new skills
- Excellent communicator
- Results-driven, with a proven ability to build an engaged social media following
- Comfortable being in front of or behind the camera in public (and wearing a Vita Coco costume)
- Organized, open to travel, and doesn't want to sit at a desk all day
What the job involves
- As our Coconut Content Community Connoisseur, you’ll work both in the field and our NY office in a hybrid environment
- Reporting directly to our Social Media Manager, you will be responsible for contributing to and analyzing our content marketing machine, focusing on creating genuinely good and funny content across TikTok and Instagram
- This is a part-time, tuesday-thursday internship role with a 3-month contract and the possibility of extension based on performance
- Spend a lot of time on the TikTok FYP page, commenting on good videos
- Pitch video ideas that are universally funny, whether or not they are trends
- Create the content ideas you pitch
- Copywriting in the DMs, comments, skits, etc
- Act as a talent scout for unique creators who can produce solid content for Vita Coco
- Set the bar for what it means to produce meaningful, hilarious, and entertaining social content
- Be a tracking wizard, spotting when Vita Coco is mentioned in videos on social media
- Keep track of TikTok and Instagram performance metrics
- Analyze successful strategies of other brands (yes, we know Duolingo is killing it right now) and explain why they work
Share this job
View 1 more job at Vita Coco
Insights
Company
Company benefits
- Health Benefits
- 401(k) + Match
- Paid Holidays and Unlimited Vacation
- Phone Allowance
- Car Allowance
- Gas Card
- Professional Development
- Financial Advisors
- Employee Product Allowance
- Commuter Benefits
- Paid Maternity and Paternity Leave
- CALM & PEERFIT Gym Membership
- Vita Coco E*Trade Account
- Pet Insurance & Dog Friendly Office
Funding (2 rounds)
Feb 2011
$13.7m
EARLY VC
May 2010
$4.1m
EARLY VC
Total funding: $17.8m
Our take
Coconut water is a $1B+ market in the US, and it was fiercely fought over back when it was still emerging. Vita Coco ultimately came out on top, beating out Zico (ultimately shuttered following its acquisition by Coca Cola), and since then has spread its reach to over 30 countries worldwide.
It’s made some savvy product decisions to keep hold of this top spot. The Vita Coco brand has diversified to accommodate developing consumer priorities by including additional health and sustainability focused beverages. It’s also riding the recent canned-cocktail craze through a partnership forged with Diageo’s Captain Morgan. And, perhaps most importantly, it hasn’t meddled much with its prices in spite of the economic downturn.
Analysts predict this budget-friendly approach will see the top-tier company performing well in the event of a recession. Certainly, it will also give the company a boost in a market where coconut water is considered a premium beverage. There are whispers that Zico might be returning to the game, but this old rival will have a lot of catching up to do, especially off the back of a post-IPO secondary offering that has bolstered Coco's value.
Kirsty
Company Specialist at Welcome to the Jungle