Senior Consumer Communications Manager, Lyft
$128-160k
3 days a week in office
Ride sharing company
Job no longer available
Ride sharing company
1001+ employees
Job no longer available
$128-160k
3 days a week in office
1001+ employees
Company mission
To improve people’s lives with the world’s best transportation.
Role
Who you are
- The successful candidate will be a resourceful self-starter, who is adept at quickly shifting gears in an extremely fast-paced environment
- 7+ years of communications experience
- Strong experience building constructive relationships with top tier reporters, editors and influencers. Has great media relationships / experiences and isn’t afraid to pick up the phone to create new ones
- Proven experience as a trusted communications advisor to business partners and leaders. Has interfaced, influenced and partnered with executives
- Not afraid to take big swings and go for whales!
- Experience shaping and developing narratives that align with the company mission and resonate with audiences
- Thrives in complex situations and fast-paced environments. Dives deep and asks questions
- Excellent written and verbal communications skills
- Self-starter, independently motivated, leads oneself and influences others. Has experience managing a team in dynamic industries
What the job involves
- Lyft is looking for a senior manager to play a key role in driving forward our compelling product narrative across initiatives, with a particular focus on our riders
- This means driving the process for building and launching product announcements that encompass multi-channel, earned media programs including narrative development, product demos, event planning, and influencer engagement
- You will collaborate with the Marketing, Product, Partnerships, Public Policy, and Legal teams across a range of topics. In this role you’ll also work alongside a team of communications professionals across our Corporate, Consumer, Brand Journalism and Social teams
- This is an opportunity to join a fun team and have a profound impact on an organization going through exciting, transformational times
- The role reports to the Head of Brand and Consumer Product Communications and will be based out of Lyft's San Francisco or New York office
- Strategic Communication Planning: Help build compelling product narratives that support Lyft’s broader vision
- Contribute to compelling consumer and technology narratives that support the company’s broader narrative and vision
- Build strategic and creative communications plans that strengthen Lyft’s image and reputation with consumers
- Partner with business leaders across the company - especially marketing - to build compelling and strategic communications strategies, campaigns and plans in support of the company overall, the business units, and specific products and services
- Media & Public Relations: Work directly with top tier media to help them be successful and ensure they understand Lyft’s vision and progress. Drive the development and execution of public relations campaigns to promote brand awareness and manage the company's public image, ensuring consistency with the company's messaging and positioning
- Design and build integrated communications capability including across new and emerging platforms
- Work in partnership with functions across the company - including product, engineering, legal, insurance, and customer experience - to ensure product-related stories are reported accurately
Otta's take
Xav Kearney
CTO of Otta
Lyft has aimed for consistent growth, making sure to pitch itself as a more reliable and friendly ride-sharing option than its main competitor, Uber. Uber has a greater market share and operates globally, but Lyft hopes to compete by its focus on ride-sharing over Uber's more diversified business approach and as a more rider-friendly and greener alternative to Uber.
Operating only in the USA and Canada, Lyft is in a position of being less affected by global events than Uber but also more vulnerable to local conditions. As an example, while it doesn't face the regulatory hurdles around employment rights that Uber does, it is unable to balance out the cost of the unusually expensive US auto insurance across its operations.
In 2022, Lyft acquired PBSC Urban Solutions, a bike-share equipment and technology supplier, allowing Lyft to compete in new verticals and reaffirming its commitment to green transportation. It has also trialed and launched Lyft Assisted, where drivers help passengers from their door into the car to get to medical appointments. These developments chime well with Lyft's unique selling point as a friendlier and more environmentally aware ride-sharing app.
Insights
Company
Funding (last 2 of 14 rounds)
Jun 2018
$600m
LATE VC
Mar 2018
$200m
LATE VC
Total funding: $4.9bn
Company benefits
- Great medical, dental, and vision insurance options
- Mental health benefits
- In addition to 12 observed holidays, salaried team members have unlimited paid time off, hourly team members have 15 days paid time off
- 401(k) plan to help save for your future
- 18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible
- Pre-tax commuter benefits
- Lyft Pink - Lyft team members get an exclusive opportunity to test new benefits of our Ridership Program
- Family building benefits
- Lyft Pink - Lyft team members get an exclusive opportunity to test new benefits of our Ridership Program
Company HQ
China Basin, San Francisco, CA
Articles
Founders
John Zimmer
(Co-Founder)Originally an Analyst at Lehman Brothers, Zimmer then founded Zimride which was a private ridesharing company that pivoted into Lyft.
Logan Green
(Co-Founder)Founded Zimride, a private ridesharing company which later pivoted into Lyft.
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