Enterprise Product Marketing Manager, Vanta

• 6+ years of proven experience in product marketing or related roles, with at least 2+ years focusing on the enterprise segment
• Strong understanding of enterprise market dynamics, customer needs, and pain points
• Excellent written and verbal communication skills, with the ability to craft compelling messaging and content
• Experience in creating and executing go-to-market strategies
• Collaborative mindset with the ability to work effectively across cross-functional teams
• Analytical skills to gather insights from market data and make informed decisions
• Detail-oriented with solid project management skills to handle multiple initiatives simultaneously
• Proficiency in marketing tools and software

• As the Product Marketing Manager in charge of our Enterprise segment, you'll work crafting our products' unique positioning and distinctiveness to make our products stand out in the market
• You will develop and execute strategic marketing initiatives catering to our enterprise-level clients
• Your primary objective will be to understand the distinct requirements of enterprise customers, create compelling value propositions, and collaborate cross-functionally to ensure our products effectively meet their needs
• Deepen your insights into how key decision-makers evaluate Vanta's offerings and communicate this understanding to the enterprise sales team
• Craft engaging and informative content tailored to the enterprise audience, such as whitepapers, case studies, presentations, and website content
• Collect and analyze customer feedback and data to continuously refine and improve our product offerings for, and marketing to, the enterprise segment
• Develop and execute go-to-market plans for enterprise features and products, including launch strategies, packaging and pricing, buyer personas, and sales enablement materials
• Collaborate closely with the product and strategic sales teams to develop targeted positioning and messaging that resonates with enterprise customers
• Conduct thorough market and competitor analysis, providing valuable insights to guide product development, marketing initiatives, and strategic sales efforts
• Collaborate with product management, demand generation, sales, and customer success teams to ensure alignment and execute comprehensive strategies, covering event programming, sales enablement, and competitive positioning

• Health & Wellness: Vanta values the health and well-being of our teammates and offers comprehensive medical, dental, and vision coverage for teammates and dependents. Vanta is excited to provide an additional range of benefits that holistically support your physical, emotional, and financial wellbeing
• Work Your Way: Enjoy a remote-first setup if you're in the US, or go hybrid at our international offices
• Paid Parental Leave: Industry competitive paid parental leave for all parents
• Time Away: Industry competitive and generous PTO policy
• 401K Plan: 401k matching contribution plan

Total funding: $353m

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