SEO Manager, Zocdoc
$100-145k
Office located in Soho, NY
API connecting patients to doctors
Open for applications
API connecting patients to doctors
1001+ employees
Open for applications
$100-145k
Office located in Soho, NY
1001+ employees
Company mission
To give power to the patient by delivering the accessible, seamless, and simple experience patients expect and deserve.
Role
Who you are
- Deeply motivated to grow online audiences through Search Engine Optimization
- A complete nerd when it comes to the inner workings and mysteries of search engines and their algorithms
- Autonomous, urgent, and creative. You genuinely love identifying SEO opportunities and driving at their success
- A relentless innovator, constantly seeking new opportunities through content, UX and technical SEO optimization to grow your site
- A results driver, in it to win at SEO
- Collaborative- you enjoy working across different teams to reach a common goal
- Serious about your work, but not about yourself. Let’s face it - the way things are going, you kind of need a sense of humor
- An unrelenting desire to build more equitable, inclusive and diverse workplaces. You view this role as an opportunity to create positive change
- 5-8 years of experience in SEO, with at least 3 years of experience working directly with product teams within large marketplace or eCommerce businesses
- A proven track record of championing and executing on growth strategies
- Expert-level understanding of current SEO tools and all aspects of technical SEO
- Excellent analytical, organizational, and project management skills
- Strong communication and collaboration skills, capable of working effectively with cross-functional teams
- Humility. You believe in treating all people with dignity and respect, regardless of title or tenure
What the job involves
- As an SEO Manager, you’ll play a meaningful role in making sure Patients can best discover Zocdoc via search engines
- You will serve as the lead in-house expert in search engine optimization, driving strategy and execution to increase organic search visibility and traffic
- You will report to the head of SEO and work closely with the product and engineering teams to identify projects that will grow Zocdoc’s search audience
- This role is at the heart of Zocdoc’s growth engine and a key component in our mission to change the way people find and book care online
- Leading a continuous process to identify product, content, UX, and technical SEO projects to grow Zocdoc’s organic search audience
- Conducting audits and research to pinpoint growth opportunities
- Developing and proposing data-driven recommendations for SEO tests and changes, complete with thorough analysis and rationale
- Collaborating with product, design, and engineering teams to execute growth strategies, including crafting user stories and supporting acceptance testing
- Assisting the Director of SEO in constructing a compelling business case for the SEO roadmap and strategic initiatives
- Continuously monitoring and analyzing health and performance metrics, and responding promptly to any emergent issues
- Staying up to date on industry trends; integrating advanced SEO techniques and tools into the company
- Providing ongoing knowledge sharing within the company to elevate the SEO acumen of the organization
Our take
The healthcare system often runs on inefficiencies; patients call outdated directories, wait weeks for a visit to a professional and are often hit with surprise bills. Zocdoc was founded to streamline the healthcare experience by putting the patient first.
The platform allows millions of users each month to view open appointment times with doctors, book instantly online, read verified reviews, and keep up-to-date with checkups. The platform works for both in-person and virtual care – the latter of which has seen a substantial increase in demand. Zocdoc is one of the few companies tackling these problems in healthcare.
The company has solidified its position in the SaaS space, in part by forming partnerships with companies such as WellHive, a leader in digital care, to drive healthcare support for veterans. Going forward, Zocdoc will continue to invest in its platform to optimize its services for its users.
Kirsty
Company Specialist
Insights
Few candidates hear
back within 2 weeks
7% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Feb 2021
$150m
GROWTH EQUITY VC
Aug 2015
$130m
SERIES D
Total funding: $374m
Company benefits
- 100% paid employee health benefit options
- Vacation and parental leave packages
- Lunch and snacks on us (in-office)
- Cell phone reimbursement
- Corporate wellness programs with Headspace and Peloton
- Employer funded 401(k) match
Company values
- Patients First - We solve patient problems and prioritize their interests
- Together, not Alone - We rally behind each other and pitch in to support the greater whole.
- Important, Not Immediate - We prioritize and invest in initiatives that will be most impactful.
- Progress before Perfection - We need action-oriented people to help us achieve our goals.
- Learners before Masters - We need curious and humble people who strive to improve.
- Adaptable, not Comfortable - We expect and embrace change, and we are resilient
Company HQ
SoHo, New York, NY
Articles
Leadership
Oliver Kharra
(CEO & Co-Founder)Oliver trained as a doctor in Germany before moving into consulting where he worked for McKinsey. During his seven-year tenure at McKinsey & Co., Oliver developed and implemented new patient utilization models for the national health services of a number of governments and major hospital chains
Nick (Nikhil) Ganju
(Co-Founder)Nick has extensive experience in product development, database management and site architecture. He was responsible for building the earliest iterations of ZocDoc and directly overseeing its development for many of its first years
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