Senior Growth Manager, Quince
Paid Social
Affordable luxury fashion and home goods brand
Open for applications
Affordable luxury fashion and home goods brand
201-500 employees
Open for applications
201-500 employees
Company mission
To create products of equal or greater quality than the leading luxury brands at a much lower price.
Role
Who you are
- 6-8 years of work experience with demonstrated increasing levels of responsibility; a track record of successfully leading and driving business decisions with data & analysis required
- Bachelor’s degree in Marketing, Business, or a related field. Advanced degree is a plus
- Previous hands-on experience of managing TikTok and other social channels (Pinterest, Meta, etc.), and therefore comfortable with undertaking granular analysis and challenging convention
- A proven ability to maintain a balance between innovation and execution. Must be able to think outside the box while also staying realistic about what is possible given the constraints of time, money and organizational will
- Analytically and curious minded with the ability to analyze complex data and make clear strategic recommendations
- Strong critical thinking, problem solving, and time management skills
- Ability to collaborate at all levels, including crisp and compelling verbal and written executive communication; able to formulate and articulate strategic goals
- Experience with Test and Learn approach to drive channel performance
- A tendency to listen more and talk less
- A preference for teamwork and collaboration over individual achievement
- Self-starter with the ability to prioritize tasks, manage time and to deliver quality results within tight timelines
What the job involves
- In this role, you will be responsible for managing TikTok channel
- Build and execute customer acquisition and engagement strategy, and digital campaigns for TikTok
- Implement best practices for creatives, targeting, bidding, and budget management ensuring ROI targets are achieved
- Conduct ongoing performance analysis to identify areas for improvement and innovation, be accountable for ROI variance to plan, and supporting corrective action with teams
- Optimizes TikTok channel for search visibility, user experience, and overall branding
- Implements techniques to improve video discoverability to reach a wider audience
- Deliver regular reporting that provides insight on cost efficiency of TikTok investment for stakeholders across the business
- Complete and manage the forecast/ plan of monthly YT budgets in-line with business objectives and targets
- Experiments with new content formats and strategies to drive audience growth and engagement
- Stay abreast of industry trends, algorithm changes, and platform updates to inform strategy
- Implement A/B testing strategies to optimize video assets, creative elements, and audience targeting
- Work with TikTok account team to explore and execute on opportunities
Our take
The rise in fast fashion has brought widespread awareness of the alarming waste of resources and the significant environmental impact caused by the industry. Recognizing these concerns, Quince is looking to address these issues and offer a more sustainable alternative to consumers.
Quince is a direct-to-consumer brand that offers high-quality products at lower prices by cutting out the middleman. The company focuses on providing wardrobe staples and home goods, with an emphasis on minimalism, simplicity, and timeless designs.
Quince works directly with factories to produce inventory on a near-just-in-time basis. By eliminating unnecessary intermediaries, Quince can streamline the supply chain and reduce financial and environmental waste. This approach allows Quince to ship goods directly to consumers' doorsteps, minimizing transportation and warehousing costs and as a result, providing customers with a more efficient and sustainable shopping experience.
Kirsty
Company Specialist
Insights
Company
Funding (1 round)
May 2023
$77m
SERIES B
Total funding: $77m
Company values
- Quality: Quality shouldn’t be a luxury. We choose premium materials and designs that stand the test of time. Our products feel nicer and last longer, on purpose
- Sustainability: Sustainability is built into everything we do. Whenever possible, we choose organic materials, environmentally conscientious packaging and ethical business practices
- Affordability: Everyone should have access to nice things. We keep prices low by using a factory-direct model that cuts out the supply-chain middlemen and reduces costs
Company HQ
SoMa, San Francisco, CA
Articles
Leadership
Sid Gupta
(CEO)Graduated from Stanford University with an MBA in Finance. Previously the Founder and CEO of Lolli and Pops as well as the Director of Strategy at TechTurn.
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