Senior Product Marketing Manager, Kargo
$100-130k
OTE
Mobile advertisement platform
Open for applications
Mobile advertisement platform
501-1000 employees
Open for applications
$100-130k
OTE
501-1000 employees
Company mission
Kargo's mission is to empower advertisers to break convention and build connections with consumers on the most important screen today—the phone.
Role
Who you are
- 5+ years of professional experience in AdTech or related fields for product marketing and sales strategy
- Highly organized with attention to detail
- Proficient in Google Slides, Word, Excel, and PowerPoint
- Strong communication skills, working closely with senior leadership
- Skills in design, copywriting, product development, or public speaking are expected to be able to sell ideas well through creative and innovative presentations
- Prefer working in a collaborative, cross-team capacity
- Ability to effectively prioritize and manage your time to address multiple responsibilities in a fast-paced professional environment
- Strong knowledge of the advertising ecosystem including CTV, OLV & high impact display
- BA/BS degree or equivalent practical experience
What the job involves
- As a Senior Product Marketing Manager, you’ll be a key driver for communicating Kargo’s high-impact display, OLV, and CTV products, features, and benefits to the market
- You’ll craft the messaging and positioning for new products through market research and through a key understanding of Kargo’s suite of customer-facing initiatives
- Spearhead post-product development marketing efforts including launch announcements, acting as the voice of the consumer, and having a deep understanding of the needs and desires of media buyers
- Partner with sales and product teams to develop special product packaging including pricing models, key messages, and value proposition
- Work closely with research and sales to conduct market analysis and studies to obtain an understanding of the competitive landscape and help establish product differentiators
- Serve as a key member of the team, driving the execution of go-to-market strategies to help enable the successful launch of new formats and capabilities
- Lead training sessions with internal & external customers for new products while communicating the value of our platforms, ads, and data products
- Work cross-functionally across teams including Product Management, Marketing, Strategy, Sales, Publisher
- Collaborate with other Product Marketing team members to organize and distribute customer newsletters around product releases and ongoing updates
- Maintains internal and external relationships with Kargo customers to ensure products, objectives, and tactics are properly communicated and represented
- Create sales collateral and tools that align with the buying process and help move prospects and customers through the sales cycle including one-sheets, case studies, whitepapers, and social posts
- Publish ongoing industry POVs around relevant topics and products in digital advertising
Our take
The way in which advertisers reach out to their audiences has changed dramatically over the last decade, primarily due to the invention of the smartphone. Whilst mobile ads have existed since the beginning of smartphones, most rely on technology that was built for desktops, resulting in bad advertising and missed opportunities.
Kargo provides a mobile advertising platform for marketers and publishers, helping them to deliver better business outcomes by leveraging advertising technology designed specifically for mobile. The company achieves this by directly integrating optimized impressions from the best-performing publishers within its specialized supply, using tangible identity metrics to analyze and improve advertiser KPIs, and overall facilitating personalized and mobile-optimized advertising.
The company acquired Videobyte (a video advertising platform for Connected TV) in early 2023 to expand operations into the relatively young digital TV industry and its lucrative TV formats. Bringing video, publisher tools, and unique formats to Kargo's omnichannel, this acquisition indicates a diversification of mediums for the advertising provider, who already has a firm grip on both mobile and desktop advertising platforms.
Steph
Company Specialist
Insights
Company
Company values
- Self Starter - Take initiative. Prioritize the best possible outcomes for our clients and our company. Work confidently and independently, anticipate and embrace challenges and learn from setbacks. Be the go-to resource for colleagues and clients
- Team Player - Work together. Trust, empower and champion each other to cultivate the best ideas and optimize performance. Listen actively, engage respectfully and share ownership and accountability. Be collaborative and inclusive in ideation, decision making and execution
- Innovator - Be brave. Challenge the status quo to make Kargo and its clients stand out from the crowd. Leverage unique perspectives to drive the company and industry forward. Be a change agent and thought leader and inspire others to do the same
Company HQ
Lower Manhattan, New York, NY
Articles
Leadership
Karry Kargman
(CEO)Experience as Corporate Business Developer for Intel Venture and Corporate Strategist for Intertainer.
Salary benchmarks
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