Senior Field Marketing Manager, Visier

• Extensive field/event marketing experience, with at least 2 years in B2B SaaS or PaaS
• You are an agile, self-starter, critical thinker and problem-solver who thrives in rapidly changing high-growth environments and is able to work under pressure to meet deadlines
• Experience with crafting and executing simultaneous marketing campaigns with a strong focus on events and account-based marketing tactics
• Proficient in marketing automation (Marketo), sales automation/CRM (Salesforce.com), and DemandBase (or similar)
• Experience in a startup or emerging growth technology company delivering disruptive solutions to Fortune 2000 companies an asset
• This role will be responsible for travel 25% of the time

• Reporting to the VP, Embedded Marketing, the Sr. Field Marketing Manager is a full-stack revenue marketer with a broad portfolio of strategic and creative skills and a proven ability to run fast and execute co-marketing programs with scrappiness and self-sufficiency
• Work closely with our Partner Success Team and embedded partners to help launch their new solutions into the market, you'll drive interest for our partners and help build excitement in the market for our embedded solutions
• You'll collaborate with our embedded Account Executives and our Sr Demand Generation Manager to envision, pilot, execute, and measure closed-loop integrated account-based marketing programs that create a sense of urgency for the buyer and deliver significant pipeline and revenue growth
• Defining, innovating, piloting and executing an omni-channel marketing plan, budget requirements, goals and KPIs to effectively achieve pipeline quantity, quality, velocity, win rates and ROMI for the embedded team
• Partnering with embedded account executives, and business development reps to define, evolve and communicate marketing plans as market dynamics evolve to ensure alignment of goals, objectives and strategies with regional account plans
• Directly impact revenue generation by planning and executing a variety of account-based marketing programs that build new business pipeline and support deal velocity and progression (may include online and offline campaigns, events, digital campaigns, customer stories, plays and playbooks, social selling, and personally hosting online and offline events, etc.)
• Planning and executing proprietary and third-party in-person and virtual events as well as digital campaigns to activate and progress business opportunities
• Work closely with Partner Success Managers to support launches of new partners which may include events, webinars and other activations
• Collaborating cross-functionally with sales and marketing teams to identify market segments and develop marketing programs that deliver success at each customer touchpoint and each stage of the buyer’s journey – and to share best practices
• Forecasting and managing assigned budget and select and manage external vendors and agencies
• Regularly monitoring and tracking the performance of marketing activities and programs
• Analyzing, reporting and presenting on campaign and KPI performance, regional success, deliverables and programs

• We take mental health seriously
• Paid time off
• Self-care is not selfish
• Personal spending amount
• Financial support for home office upgrading
• Financial support for home internet and mobile phone costs
• Visier Gimes program for PTO
• Leadership and support training
• Career development & mentorship

Total funding: $261.5m

Gaining insights into workforces through people data is invaluable to businesses, allowing them to understand how to retain their hardest-working staff members, benchmark worker performance against competitors, and enable the growth of leaders within the organisation. While HR departments have access to some productivity tools that utilise people analytics, their fragmented and antiquated nature demands a more unified and future-proof solution.