Vice President of Product Marketing, Docker
€173-216.5k
+Equity. For US based applicants, the salary is $256.8K – $321K
More information about location
App development platform
Open for applications
App development platform
501-1000 employees
Open for applications
€173-216.5k
+Equity. For US based applicants, the salary is $256.8K – $321K
More information about location
501-1000 employees
Company mission
To increase the time developers spend on innovation, and decrease the time they spend on everything else.
Role
Who you are
- 5+ years experience in Product Marketing, including at least one with the engineer audience
- At least one year experience as an executive (VP level or above)
- Impeccable communication style, both internally and externally
- Experience building & managing teams
- Startup experience a plus
- Experience in other areas of Marketing, or Sales/CS a plus
What the job involves
- The VP of Product Marketing, reporting to the Head of Marketing, will own Product Marketing at Docker, working closely with Product, Sales and CS, as well as the rest of the Marketing team
- This role requires establishing a strong foundation of product positioning that aligns to customers pain points, desired outcomes, and “jobs to be done.” Helping to establish motions for driving self-service growth as well as sales led growth through meeting customer needs
- We strongly believe Product Marketing is a tentpole to our overall marketing strategy, bringing to the forefront the customer, the amazing things they can do with Docker, what Docker can help them achieve, and the value we can help them create
- Establish a Product Marketing strategy, positioning, and framework
- Build a world class Product Marketing function
- Own launches, as well as Sales/CS enablement
- Build trust and drive collaboration with Product, Sales, CS and many other stakeholders
- Create an engine for putting customer stories, successes, and their amazing accomplishments into the world
- Partner with DevRel to show the engineering world not just what but how to achieve their goals with Docker
- What to expect in the first 30 days
- Get acquainted with the leadership, Marketing, Product, and Sales teams
- Assess existing frameworks & outcomes
- Formulate a plan of action to get PMM at the next level at Docker
- What to expect in the first 90 days
- Impact the qualitative & quantitative outcomes at Docker
- Build an exciting & excited PMM team
- Lay the foundations for future positioning, messaging, packaging & pricing work
- What to expect in the first year
- Docker is in a quantifiably better place thanks to PMM, through to a mix of strategic opportunities and tactical execution
Our take
Docker supplies a hub and desktop solution to simplify the workflow of app development teams. Originally known for popularising the idea of containerising software, it saw itself outpaced by Kubernetes. However, the company has identified a problem with the growing complexity of containerisation, with some apps consisting of dozens or even hundreds of containers - which is what it now addresses.
Docker has had a difficult time in the recent past, with 2019 seeing it sell off its enterprise business, reduce its workforce by hundreds, and change its leadership team. As a well known brand and ecosystem for containerisation, however, it aims to lure developers back to its product as well as to take advantage of the growing global demand for app development.
Returning to focus on developers rather than large companies was certainly a gamble, but one that seems to have paid off. The company has returned to profitability and raised Series C funding in 2022, which is cited to fund hiring new talent, ramping up its business, and continuing to develop and refine its product. It's also embarked on a series of acquisitions to
Steph
Company Specialist
Insights
Company
Funding (last 2 of 10 rounds)
Mar 2022
$105m
SERIES C
Mar 2021
$23m
SERIES B
Total funding: $497.9m
Company benefits
- 100% company paid medical premiums for employees and dependents
- Flexible Time Off Policy
- “Whaleness” Days — At least 1 company wide day off per month
- Employer Paid Holidays
- Generous Maternity and Parental Leave
- Home Office Set Up Budget
- Monthly Technology Stipend
- Training Allowances
- Life and Disability Insurance
- Retirement Plans
- Virtual and In-Person Social Events
- Docker Swag
- Quarterly Hackathons
- Virtual Coffee with Co-Workers
Company values
- Humility - We give credit rather than seeking it. We’re always open to feedback and correction. We don’t assign blame when something goes wrong, but learn from it together
- Developer Obsession - We understand developers, we put developers’ priorities first, and we never get in their way. We succeed by making developers happy and productive
- Open Collaboration - We’re very open internally about what’s going on, good and bad. Almost all documents and conversations are visible to everyone. Transparency is key. We help each other’s teams and departments, rather than building our own empires
- Bias for Considered Action - We don’t do things carelessly or without thinking, but we want to move fast, and we encourage our employees to act proactively and autonomously. We prefer to take action sooner, and iterate or correct as necessary. Experiments are good
Company HQ
China Basin, San Francisco, CA
Articles
Founders
Scott Johnston
(CEO, not founder)Has been COO and CPO with Docker prior to CEO role. Before that was VP, Marketing & Product at Puppet and a Venture Partner at Alloy Ventures.
Diversity & Inclusion at Docker
- Docker embraces diversity and we’re wholeheartedly committed to being proactive in promoting diversity across our organization. We’re dedicated to establishing an organization that reflects the fundamental respect for different ways of working and living, and we assure every Docker employee the opportunity to reach his or her full potential.
- Current Employee Groups (with more to come!): Women ERG, Mental Health ERG, DEI Council
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