Senior Marketing Associate, IXL Learning
Rosetta Stone Consumer
$85-105k
Office located in San Mateo, CA
E-Learning providers
Be an early applicant
E-Learning providers
1001+ employees
Be an early applicant
$85-105k
Office located in San Mateo, CA
1001+ employees
Company mission
To make educational experiences better for everyone.
Role
Who you are
- The ideal candidate is creative, proactive, a strong writer and communicator, organized, and passionate about our mission to improve learning experiences for everyone
- BA/BS degree
- 5-7 years of solid marketing experience in a professional environment
- Strategic thinking: You are able to consider an idea from all angles, ask smart questions, and make thoughtful decisions that align with company needs and values
- Written communication: You are an exceptional writer and know how to make every word count
- Interpersonal skills: You’re a team player, have excellent interpersonal skills, and the ability to work effectively with people at all levels
- International mindset: You have an interest in learning about other countries and cultures to support growth in the US and internationally
- You get things done: You’re a self starter, detail-oriented, organized, resourceful, can manage projects from start to finish and juggle multiple deadlines
- Experience with Google Docs, Sheets, and Slides
What the job involves
- IXL Learning, developer of personalized learning products used by millions of people globally, is seeking a full-time Senior Marketing Associate to support global consumer marketing efforts for Rosetta Stone, the premier language learning solution
- In this role, you will play an essential role in our consumer marketing efforts, developing creative and compelling marketing campaigns and collateral to drive awareness and conversion
- In addition to working cross-functionally with our team to support the US consumer business, you will help support our international growth and localization efforts
- Write and develop marketing content, including but not limited to: messaging and positioning documents, emails, web copy, promotional materials, and more
- Collaborate with the Marketing team to devise creative ways to reach potential customers and to deepen our engagement with existing users
- Work with colleagues from various teams, including product managers and graphic designers, to coordinate and implement projects from start to finish
- Supporting international growth and localization efforts by partnering with in-country experts to create localized content and promotions
- Coordinate messaging and communication for promotions and product launches, both in the US and internationally
Our take
IXL Learning has been creating software solutions for education since the late 90s and claims to have more than 13 million students using its service. The personalized learning platform has grown and developed since the late 90s internet boom and become more responsive and tailored to each of its students' needs.
This evolution has been achieved through breakthroughs in analytics software as well as numerous lucrative acquisitions by IXL. These buyouts have included Rosetta Stone, one of the global leading language learning platforms, Education.com and Vocabulary.com. IXL also facilitates Wyzant, the largest tutoring network in the US, and ABCya, which has published more than 300 educational computer games.
With a vast internet network of companies under its belt, IXL is still investing in innovation in the 2020s. In 2022, it acquired Curiosity Media which is responsible for Fluencia. This Spanish language learning app uses neuroscience research to perfect the learning of the Spanish language, exemplifying how IXL has grown from a revolutionary online learning platform to a multi-pronged investor in education. That being said, it still releases its own groundbreaking products such as the IXL Math "Takeoff" platform, a personalised whole-class instruction resource for teachers.
Freddie
Company Specialist
Insights
Company
Company values
- Passionate - We strive to create a work environment where all employees are united in our goal to delight and impress our customers and to foster a culture that helps all IXLers thrive
- Tenacious - We seek out learning opportunities for ourselves, understand that feedback and mistakes are part of the process rather than something to fear, and embrace a growth mindset
- Authentic - We are authentic, kind, and honest in our interactions. We ask questions and listen to each other. And, we have fun and find joy in our work and collaborations
Company HQ
East San Mateo, San Mateo, CA
Articles
Leadership
Paul Mishkin
(CEO)Previously BA in Computer Science at Harvard University.
Salary benchmarks
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