Growth Marketing Director, Mattermost
$170-225k
Software development collaboration platform
Be an early applicant
Software development collaboration platform
101-200 employees
Be an early applicant
$170-225k
101-200 employees
Company mission
Mattermost’s mission is to make the world safer and more productive by developing and delivering secure, open source collaboration software that is trusted, flexible and offers fast time-to-value.
Role
Who you are
- Minimum 8 years of experience in B2B software marketing focused on enterprise and/or public sector clients
- Clear understanding of new logo acquisitions and growth techniques within the install-base of customers
- An expert at attribution and using those metrics throughout the marketing funnel to make decisions across multiple channels
- Hands-on expertise in developing and executing integrated campaigns with multiple channels in paid and owned media including organic, paid digital, email, trials, content syndication, ABM
- Expertise in demand generation metrics and approaches to test and optimize them including the use of Salesforce, Marketing Automation, ABM, Chat, intent and attribution platforms, etc
- Proven expertise in creating and executing multi-touch, multi-channel marketing programs that leverage inbound and outbound tactics that move prospects quickly through the buyer's journey
- Growth mind-set, fail fast, find a new path, keep moving, get results
- Deep data and funnel metrics understanding. You can recognize patterns and optimize for desired outcomes
- Budget allocation and management experience with a keen sense for staying within budget and ahead of schedule
- Excellent leadership and collaboration skills, working cross-functionally with several global teams mentioned above
- Ability to influence and empower at all levels
- Exceptional communication and presentation skills, both verbal and written
- Strong experience managing and developing high-performance teams
- Understanding of how open-source companies operate (desired)
- Bachelor's degree required, MBA desirable
What the job involves
- As Director of Growth - Marketing, you will work closely with senior leaders across various functions to establish a robust growth strategy, defining campaign tactics and overseeing the demand generation engine that drives our aggressive growth targets
- You will own all aspects of Account Based Marketing, Demand Generation and Lead Generation
- Working closely with sales, product management, brand, product marketing, and operations you will find cost efficient ways to boost current pipeline and revenue sources
- The customer focus will be on large and mid-market enterprises, as well as global public sectors
- You will have direct reports that are in-place and skilled at performance marketing, as well as working with agencies and contractors
- This position reports directly to CMO
- Strategic Planning: Align demand-generation strategies with corporate objectives for measurable growth. Set our growth strategy quarterly by estimating the pipeline and revenue impact of campaign investments across a diverse set of high-quality marketing channels
- Demand Generation: Drive all demand generation activities, including paid media, web, SEO, email, ABM, and events to achieve pipeline goals. Drive customer acquisition strategy, development, growth, and engagement that maps to company goals in pipeline and revenue
- Develop and manage the demand generation and customer acquisition budget, allocating resources effectively to maximize campaign performance and return on investment (ROI)
- Marketing Operations: Ensure seamless execution and data-driven decision-making across demand generation efforts. Own the demand gen and growth pipeline number working with the team to define the global integrated campaign plan, channel mix, and budget to drive net new and expansion leads across all segments globally
- These segments include, America’s, EMEA, APAC as well as US Federal, and Global Public Sectors. Establish processes and tools for project management and team productivity that ensures transparency and accountability across teams
- Performance Optimization: Continuously refine tactics to maximize ROI and achieve targets. Ownership of Mattermost.com web interactions that drive prospects and customers to engage in buying decisions that qualify as a sales accepted lead
- Team Leadership: Mentor a high-performing team in ABM, digital lead and demand generation. Provide guidance and best practices to our digital marketing efforts around, paid search, display, video, social advertising and content syndication programs
- Provide expertise with attribution and use those metrics throughout the marketing funnel and across multiple channels (social media, advertising, content & digital marketing) to drive outcomes. Lead and grow a team of campaign and digital marketers by being hands-on with execution while mentoring and coaching the team
- Stakeholder Education: Act as a marketing thought leader, fostering partnerships with product, sales, and customer success teams. Collaborate with external vendors, agencies, and partners to leverage their expertise, resources, and technologies for enhanced demand generation outcomes
- Innovation: Implement creative and innovative growth marketing strategies. Focus on driving efficiency with marketing efforts. Spend a significant amount of time analyzing what works, what does not, iterating fast, similar to an agile software development environment
Our take
Internal collaboration tools that foster virtual working have never been in higher demand. The shift to virtual working environments have changed remote working forever. Mattermost's key product is well-positioned to meet this surge in demand: it is essentially a collaboration platform which offers secure messaging across web, desktop and native mobile devices.
It runs as a server install in your own data centre and can be accessed remotely or locked down so that it only runs internally. That’s a major benefit for any company that needs to comply with industry regulations. Hospitals, law firms, and even government agencies will be drawn to the enterprise-level security features that make the platform nearly impossible to access over the public Internet. This is what sets Mattermost apart from other collaboration platforms like Slack, Zoom and Microsoft Teams.
Currently, Mattermost is powering messaging and collaboration for companies like Samsung, Daimler, SAP and Cigna. With solid foundations and a big prospective customer base, therefore, Mattermost is well set to achieve big things.
Freddie
Company Specialist
Insights
Few candidates hear
back within 2 weeks
-24% employee growth in 12 months
Company
Funding (2 rounds)
Jun 2019
$50m
SERIES B
Feb 2019
$20m
SERIES A
Total funding: $70m
Company benefits
- Fully remote work
- Office setup fund
- Coworking space stipend
- Global and regional team meetups
- Growth fund
- Unlimited vacation
- Family and Friends Days
- Async weeks
- Open Source Fridays
- Community hackathons and events
- Health benefits
- 401(k)
Company values
- Customer Obsession
- Ownership
- High-Impact
- Self-Awareness
- Earn Trust
Company HQ
Downtown North, Palo Alto, CA
Articles
Additional info
- Remote team members must be available between 8am and 1pm California time (GMT-8)
Leadership
Ian Tien
(CEO)Ian previously founded SpinPunch Inc, an award-winning online video game company, and was VP Product at Flickme, a movie streaming startup.
Corey Hulen
(CTO)He was previously CTO & co-founder at Temple AI and Pricini.com. He also has experience in Software Development at Microsoft and VerticalNet.
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