Account Based Marketing Manager, Snowflake
$128-173.2k
Additionally, this role is eligible to participate in Snowflake’s bonus and equity plan
3-5 days a week in office (San Mateo, CA)
Cloud data platform providing data warehouse-as-a-service for the cloud
Be an early applicant
Cloud data platform providing data warehouse-as-a-service for the cloud
1001+ employees
Be an early applicant
$128-173.2k
Additionally, this role is eligible to participate in Snowflake’s bonus and equity plan
3-5 days a week in office (San Mateo, CA)
1001+ employees
Company mission
On a mission to mobilize the world's data.
Role
Who you are
- The ideal candidate will possess a strong blend of strategic thinking, creative problem-solving, and hands-on execution skills
- Campaign Execution and Optimization:Lead the planning, execution, and optimization of multi-channel ABM campaigns leveraging marketing technology platforms. Monitor campaign performance in real-time, conduct A/B testing, and iterate strategies for continuous improvement
- Multi-Channel Marketing: Candidate has experience with paid media, digital, direct mail, in-person and virtual events to drive impact in large accounts and modifying tactics to increase success
- Account Identification and Targeting: Utilize predictive analytics and account scoring models to identify high-value target accounts. Collaborate with sales and marketing teams to prioritize target account lists and align messaging strategies accordingly
- Measurement and Reporting:Establish key performance indicators (KPIs) to measure the effectiveness of ABM initiatives. Track, analyze, and report on campaign performance, pipeline impact, and ROI to stakeholders regularly
- Technology Evaluation and Innovation: Knowledge of ABM Technology and Tools leveraging insights to find and engage the right fit accounts at different buying stages. Evaluate new tools, technologies, and vendors to enhance ABM capabilities and drive efficiency
- Management: Experience managing at least three people, preferred, with indirect experience managing cross-functional teams for integrated efforts (ie: SDR, FM and AE for an integrated marketing program)
- Strategic Development: Should be able to identify opportunity points within accounts, capture what is working, and expand success as a structured program across the team
- Strategic Communication: Candidates can roll up tactical concepts into strategic presentations to higher-level leaders, demonstrating an understanding of priorities across leadership levels and functions (sales, marketing, partners, etc)
What the job involves
- The Snowflake ABM team is excited to bring on a dynamic and strategic-minded leader to join our team as a Manager, Account-Based Marketing (ABM). This role is pivotal in driving our high volume, new business marketing efforts towards targeted accounts, aligning closely with sales objectives to maximize revenue generation and customer acquisition
- Managing team-members to their KPIs including account coverage, new opportunity creation, deal acceleration and consumption
- Develop individuals in career growth. Providing opportunities, guidance, and support to empower individuals to develop their skills, pursue their goals, and advance in their professional journeys
- Driving alignment and execution of SDR-integrated plays as well as measurement of impact. Experience working with SDR teams preferred
- Utilize data-driven insights to segment target accounts effectively. Develop tailored messaging and content strategies for each account segment, ensuring relevance and resonance with target audiences
- Leverage marketing automation and CRM tools to track campaign performance, analyze data, and optimize tactics for maximum effectiveness
- Measure and report on the success of ABM initiatives, including key metrics such as account engagement, opportunity and SDR Meeting conversions, pipeline contribution, and revenue impact
- Collaborate with cross-functional teams including marketing, sales, IT, and data analytics to align ABM strategies with overall business objectives
- Managing budget requests and spend for the team including allocation of funds and fulfillment of KPIs against them
- Continuously iterate and optimize ABM programs based on performance data and feedback from stakeholders
Our take
Developed as a fresh alternative to the archaic systems of data governance and information silos, Snowflake is a frictionless cloud data platform that removes the barriers preventing organizations of all sizes from unleashing the true value of their data.
The company equips organizations with a single, integrated platform that offers the only data warehouse built for the cloud; instant, secure and governed access to their entire network of data; and a core architecture to enable many types of data workloads, including a single platform for developing modern data applications.
Major competitors include Azure, SQL and AWS, and Snowflake has managed to keep ahead of the competition, cementing itself as a global force. Across its 1300+ partners, the company's cloud manages over 250PB of data (with more than 515 million data workloads running every day). Its continued focus on product R&D and partnership expansion have Snowflake well-positioned to manage itself amidst the competition.
Freddie
Company Specialist
Insights
Company
Funding (last 2 of 9 rounds)
Feb 2020
$479m
LATE VC
Oct 2018
$450m
LATE VC
Total funding: $1.4bn
Company benefits
- Comprehensive health insurance plans
- Health savings accounts
- Robust retirement plans
- Life and disability insurance
- Weekly online lunch and learns
- Virtual workout classes
- Ergonomic work-from-home equipment
- On-demand mental health and wellness programs
- Fertility benefits and family planning resources
- Generous time-off and various leave plans
- Onsite and Remote Work
- Employee discounts and pre-tax selections
- New hire equity + Employee Stock Purchase Plan (ESPP)
- Quarterly bonus or commission program
Company values
- Put Customers First - We only succeed when our customers succeed
- Integrity Always - Be open, honest and respectful
- Think Big - Be ambitious and have big goals
- Be Excellent - Quality and excellence count in everything we do
- Get It Done - Results matter. Work hard and smart
- Own It - Build our product and our company like it’s yours, because it is
- Make Each Other the Best - Treat people with kindness and respect
- Embrace Each Other's Differences - Accept and appreciate everyone from every walk of life
Company HQ
Bozeman, MT
Articles
Leadership
Benoit Dageville
(Co-Founder)Benoit, a leading expert in parallel execution and self-tuning databases, founded Snowflake after 10+ years at Oracle as a lead architect. He holds a PhD in Computer Science and has 270+ patents.
Thierry Cruanes
(Co-Founder)Thierry is a leading expert in query optimization and parallel execution. He has a PhD in Computer Science with a focus in Database Systems and is a named inventor on 200+ patents.
Salary benchmarks
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Diversity, Equity & Inclusion at Snowflake
- At Snowflake, embracing each others’ differences is a core value of our organization. We recognize and appreciate the importance of creating an environment in which all employees feel valued, included, and empowered to do their best work and bring great ideas to the table. Promoting the values of diversity and fostering an inclusive workplace culture takes each of us working together, caring deeply, and acting intentionally.
- Since Day 1, Snowflake and its culture belong to each of us, We “own it.” Owning it means we continually look for ways to improve and it’s in that spirit that our Diversity Council was formed. Our Council spans every functional area with an eye towards diverse representation across a range of demographics - 50% female, 50% persons of color, 21% LGBTQ, 7% persons with disabilities, and four generations. The Council narrowed in on three priority areas to focus our initiatives and impact positive change.
- 1. Enabling employee and community readiness by creating focus groups and using data to reveal deeper insights into our community and our specific needs and challenges to guide our future efforts and target initiatives.
- 2. Empowering employees’ voices by organizing outlets for conversation, spotlighting different employee stories, building mentorship programs, and supporting cultural inclusion.
- 3. Building external partnerships to broaden demographic representation in our candidate pipeline and educational partnerships to enable equitable opportunities for generations to come.
- As a company of action, we are committed to managing and measuring our forward progress around diversity and inclusion. And because we are a data company, the approach of gaining insights from the data, setting targets, measuring results, and iterating is in our DNA. We have put in place the foundational groundwork to ensure diversity, equity, and inclusion for right now and for the future of Snowflake.
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