Marketing Manager, With Intelligence
2-3 days a week in office (London Wall, London)
Alternative asset management data and intelligence
Posted today
Alternative asset management data and intelligence
501-1000 employees
Posted today
2-3 days a week in office (London Wall, London)
501-1000 employees
Company mission
Connecting investors and managers to the right people and data to raise and allocate assets effectively.
Role
Who you are
- This is an important role in the business that requires an aptitude for leadership, more than 3 years of varied marketing experience, excellent campaign management skills and a good understanding of best practice around all aspects of marketing
- Excellent campaign planning, management and execution skills
- Excellent stakeholder management skills and a good understanding of best practice
- Experience in first line management (as either a supervisor or team supervisor)
- Flexible approach, good at prioritising, reporting KPIs and learning from them
- Previous experience within a B2B demand generation environment is preferable
- Good hands-on technical skills, especially with email automation and digital marketing
- Highly systematic and data driven
- Desire to truly understand the customer, the products, and new opportunities
- CRM and marketing automation knowledge and experience (previous experience with Salesforce and Pardot would be an advantage)
- B2B subscriptions marketing experience in a role with a focus on demand generation
- Strong understanding of reporting on campaign effectiveness and customer engagement – experience of using Google Analytics would be an advantage
- Excellent verbal and written communication skills
- A self-starter, able to work solo and spearhead multiple projects at once autonomously
What the job involves
- Delivering marketing qualified leads
- Building brand awareness
- Executing campaign-driven initiatives
- Developing strategic partnerships
- Supporting industry events and webinars
- Maintaining a dynamic social media presence
- Our growing team operates in a collaborative and supportive environment, fostering creativity and professional growth. We work across various marketing disciplines to drive business success in the dynamic world of gaming
- You will work closely with multiple teams across the business (including getting to know the sales team), to identify opportunities with target clients and segments, and to build out nurture and engagement programmes that develop new prospects and leads as well as client marketing
- As a Marketing Manager, you will be diving into the data to understand trends, and will be a great communicator, happy to speak with sales regularly to understand what is needed for them, their customers and prospective customers
- Develop and execute innovative and effective demand generation strategies to drive qualified leads and pipeline growth
- Collaborate with the content and events team on campaign themes and messaging, translating briefs into campaigns that generate leads and build awareness
- Experiment, test and iterate - examine data and report on performance, advise on data-driven resolutions and continually improve programs and processes to drive pipeline and generate good ROI
- Working with the various sales teams to communicate activities, get actionable input, evaluate and improve lead quality and develop positive relationships
- Managing the Social Media & Content Executive to coordinate campaigns and drive engagement
- Identification of gaps in data and delivering on plans to add relevant new contacts and clean/maintain existing data within campaign segments
- Use our email marketing platforms and automations (Pardot) to deliver effective direct marketing email campaigns
- Undertake the creation of email campaigns, including the build of dynamic templates, selection and segmentation of targeted audiences and copywriting
- Execute strategies that drive brand awareness, engagement, and conversions across new and existing subscribers through the management of campaigns
- Build strategic media partnerships including the acquisition and nurturethat generate brand awareness and demand
- Monitor and regularly report on the effectiveness of all campaign activity within roles. Demonstrate ROI and strategic changes based on data analysis
- Work closely with the relevant stakeholders to ensure consistent brand messages across all contact points. Share all learnings and insights that drive performances
- Use market intelligence and customer insight and evaluation to increase understanding of our audiences and effectiveness of marketing campaigns
Salary benchmarks
Our take
Founded in 1998, With Intelligence recognized the lack of comprehensive and timely data for informed decision-making across diverse asset classes.
In response, With Intelligence developed an integrated suite of products that blend data from proprietary brands, providing clients with insights, fund information, performance metrics, and analyst perspectives. Leveraging advanced analytics and AI technologies, the company allows asset managers to navigate the complexities of the market confidently.
A recent investment by Motive Partners positions the company to accelerate its data strategy, expand its offerings across asset classes, and execute ambitious partnership and M&A strategies. Collaborating with industry experts and leveraging Motive Partners' integrated operating model, With Intelligence is positioned to capitalize on the growing demand for data-driven solutions in the global asset management landscape.
Kirsty
Company Specialist
Insights
Some candidates hear
back within 2 weeks
Company
Company benefits
- 24 days annual leave rising to 29 days
- Enhanced parental leave (16 weeks paid)
- Wellness Days (5 days per year) - designated for you to focus on your wellbeing and self-care
- Mental health support - we will contribute 50% of the cost to your therapy sessions
- Birthday day off
- Employee assistance program (Telus Health) - a range of support services for you and your family
- Travel loan scheme - access to discounts on season tickets
- Charity day - 1 per year to support a charity of your choosing. With will match any funds raised
- Breakfast provided - cereal and fruit in all of our locations
- Social events throughout the year - including team lunches, summer parties and end of year celebrations
- Flexibility to work from home
- Fully stocked soft drink fridge
- Flexible Fridays (Opportunity to finish early)
- Medicash (Health Cash Plans)
- Life Insurance
Company HQ
Barbican, London, UK
Articles
Leadership
Charlie Kerr
(CEO)Founded With Intelligence (originally Pageant Media) in 1998 and has served as the CEO since.
Diversity, Equity & Inclusion at With Intelligence
Claudia Honerjager (Head of Sustainability)
- To us, diversity recognises and values our difference. It’s inclusive, welcome, open, and provides an environment rich with acceptance. We strive to promote inclusiveness, allyship, cognitive diversity and mental and physical wellbeing to every member of the company through our DE&I initiatives and networks.
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