Sales Enablement Specialist, Quantcast
Audience insights & real-time advertising
Be an early applicant
Audience insights & real-time advertising
501-1000 employees
Be an early applicant
501-1000 employees
Company mission
To elevate the best of machine learning and human thinking to optimize advertising for better outcomes.
Role
Who you are
- 3+ years in a high-performance sales organization in sales, enablement, product marketing or learning and development
- Strong understanding of the sales environment, including sales content, tools, and training
- Experience with content management and learning management systems
- Ability to build internal relationships with sales and marketing
- Excellent communication skills
- The ideal candidate will have a deep understanding of the sales and marketing environment, excellent communication skills, and a proven track record in sales, sales enablement, product marketing, or learning and development
What the job involves
- In this role, you will report to the Sales Enablement Manager and partner closely with multiple other teams including Product Marketing, Sales Leadership, Operations, Field Marketing, and more
- Collaborate with cross-functional team members and stakeholders to create, implement, and refine the sales enablement program to align with business goals
- Be accountable (with sales) for metrics like win rate and time to close
- Determine key priorities by engaging with sales stakeholders to understand their needs and challenges
- Establish and maintain trusted relationships with sales representatives, acting as a reliable support resource
- Serve as a bridge between sales, marketing, and product teams to ensure cohesive messaging and resource availability
- Clearly communicate the enablement strategy and established KPIs to all relevant stakeholders, fostering transparency and accountability
- Develop and implement effective onboarding programs aimed at equipping sales reps with the necessary skills and knowledge to succeed
- Coordinate the creation and dissemination of educational content for ongoing training initiatives to enhance team performance (by vertical)
- Facilitate collaboration between sales and marketing to create impactful content that resonates with prospects and customers
- Collect and relay feedback from the sales team to continuously iterate and improve the overall enablement strategy
- Use performance data to identify knowledge or skill gaps within the sales team, enabling targeted training efforts
- Ensure the sales enablement software is user-friendly and equipped with the tools that sellers require for success
Our take
Third-party cookies are on the out following Google’s announcement they will no longer be allowed on Chrome. This has dealt a blow to advertisers, who are now looking for alternative ways of targeting potential customers. Quantcast is one of the companies offering a promising alternative, using AI-driven technology to facilitate advertising based on internet traffic.
This has given Quantcast a new and unexpected injection of interest. Moreover, this long run-up has given them time to develop a product with unparalleled data accuracy and a rich raft of features that puts it head-to-head with Google Analytics.
They are also ahead of the pack in adopting a privacy-first approach, including the appointment of new Chief Privacy Officer Min-Jae Lee. With privacy regulations currently disjointed but developing fast, this appointment will help Quantcast stay a leading and trusted organization in the field.
The company was boosted by an acquisition in 2023 from mobile-first tech giant InMobi. Quantcast has remained focused on the development and launching of new leading AI-driven products since then. If Quantcast can continue to deliver innovative capabilities, and inspire client confidence with its regulatory compliance, it is well insulated against the sector-wide changes anticipated over the years ahead.
Kirsty
Company Specialist
Insights
-20% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Nov 2011
$8m
SERIES C
Jan 2010
$31.6m
SERIES C
Total funding: $65.3m
Company HQ
Yerba Buena, San Francisco, CA
Articles
Leadership
Konrad Feldman
(CEO)Prior to co-founding Quantcast, Feldman co-founded Searchspace (now Fortent). Prior to Searchspace, Feldman was a Research Fellow in the Intelligent Systems Laboratory at University College London.
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