CRM Manager, Spotify
Creator Marketing
$90.1-128.8k
+ Equity
Commercial music streaming service
Be an early applicant
Commercial music streaming service
1001+ employees
Be an early applicant
$90.1-128.8k
+ Equity
1001+ employees
Company mission
To unlock the potential of human creativity—by giving a million creative artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by it
Role
Who you are
- Hands-on experience in CRM or growth marketing
- You have proficiency in HTML & CSS for email
- You have experience with multi-channel marketing platforms like Braze, Iterable, or Salesforce Marketing Cloud
- You are a pro with audience segmentation, multivariate testing, and analyzing full-funnel data
- You understand creator needs and are passionate about exploring methods to improve their creation journey
- You believe in the power of digital marketing and are passionate about the ability of CRM and digital engagement to create lasting relationships
- You are a problem solver with attention to detail
- SQL experience and proficiency (nice to have!)
- Direct experience using Braze, our chosen 3P CRM platform (nice to have!)
- HTML/CSS experience building out net-new templates (nice to have!)
What the job involves
- This is a high-impact role on a nimble team, and offers the opportunity to make a significant impact on this rapidly growing creator space
- Develop new lifecycle programs for our creator base to drive engagement, retention, and conversion
- Manage campaigns end-to-end, from strategy setting to execution across CRM channels, including email, in-app messages and push notifications
- Initiate reporting on KPIs, identifying program optimizations to drive conversion
- Identify advanced data needs to support marketing automations and campaign personalization
- Create robust testing plans to maximize impact on OKRs while also uncovering opportunities for other areas of the business to leverage results
- Partner with CRM leadership to establish technical standard methodologies for how we use our CRM tooling across the podcast business
- Own regular meetings with Product Managers to share insights on best and worst-performing segments and messaging
- Demonstrate strong data visualization skills and effectively communicate performance and business impact to the broader business leads and teams
- Document system processes and training guides as needed
Our take
Spotify was founded in an attempt to combat the rampant music piracy that was causing significant harm to the industry. The company has since taken music streaming mainstream and now has 180m+ paying subscribers across the world.
With features that include a highly accessible interface and a vast catalogue of artists, Spotify's strong brand has been able to maintain growth in spite of fierce competition from deep-pocketed rivals like Amazon and Apple. The company has achieved this by making smart acquisitions to move into other verticals to strengthen its offerings, especially podcasting, by acquiring Gimlet Media, Anchor and Parcast.
Spotify's future plans include rapid growth with a goal to become a one-stop destination for all digital sound, as well as AI and NFT integrations. However, high costs incurred from the acquisition of exclusive podcasts, increasing competitor strength, and weak bottom-line growth mean that the company must find a balance to maintain its position in the sector.
Freddie
Company Specialist
Insights
Some candidates hear
back within 2 weeks
23% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jan 2016
$1bn
CONVERTIBLE
Jun 2015
$526m
SERIES G
Total funding: $2.1bn
Company benefits
- Extensive learning opportunities, through our dedicated team, GreenHouse
- Flexible share incentives letting you choose how you share in our success
- Global parental leave, six months off - fully paid - for all new parents
- All The Feels, our employee assistance program and self-care hub
- Flexible public holidays, swap days off according to your values and beliefs
Company values
- Innovative: We move fast and take big risks
- Sincere: We have no time for internal politics
- Passionate: We revel in what we do
- Collaborative: We recognise that we're all in this together
- Playful: We don't take ourselves too seriously
Company HQ
Norrmalm, Stockholm, Stockholms län
Articles
Leadership
Daniel Ek
(CEO & Chairman)Founded Spotify in 2006. Previously worked as an executive at Tradera, an auction company that was sold to eBay and was briefly the CEO of uTorrent.
People progressing
Joined as a Conversion Manager in the Growth Team. Promoted three times over seven years to Senior Director - Head of Growth.
Joined as a Customer Advisor. Since then has had the role titles Senior Advisor, Content Associate, Team Coach, and Operations Manager - Primary Support. Hurst is now currently the Business Operations Manager of Music.
Salary benchmarks
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