Marketing Manager, Elastic Path
$86.6-119.1k
+ Commission + Stock options
More information about location
API-oriented commerce solution for enterprises
Job no longer available
API-oriented commerce solution for enterprises
101-200 employees
Job no longer available
$86.6-119.1k
+ Commission + Stock options
More information about location
101-200 employees
Company mission
Empowering you, and the world's most innovative brands, to create unique digital commerce experiences to drive your business.
Role
Who you are
- We are looking for an ambitious marketer who is creative, analytical, and bold about driving demand
- You are a self-starter with a proven track record of crafting and orchestrating successful multi-channel marketing programs
- You are eager to get hands-on experience in a variety of channels including social media, email, and paid advertising
- You never shy away from trying new tactics, channels, and tests
- 4-6 years of experience in B2B SaaS; e-commerce experience strongly preferred
- Excellent written and verbal communication skills
- Experience with Marketo for creating & executing content programs and email campaigns
- Experience with reporting and analytics for measuring ROI of marketing programs in terms of leads, pipeline, and revenue generated
- Detail oriented with strong project management skills
- Ability to work in a fast-paced environment and work on multiple projects at once
What the job involves
- As a Marketing Manager at Elastic Path, you will be responsible for driving the execution of programs focused on growing our qualified pipeline and driving brand awareness
- Marketing Campaigns: Create and execute multi-channel marketing campaigns promoting a variety of assets including case studies, eBooks, and videos. Support product launch and event campaigns as well. Analyze and report on the performance of marketing campaigns
- Paid Advertising: Launch and optimize paid campaigns across platforms. You will have a specific focus on LinkedIn and paid influencer activations, while providing support for Google PPC
- Social Media Management: Manage our social media presence including creating content, optimizing per channel, and activating our employees. Drive our content reach as well as our organic social referral traffic
- Continuously Test: Testing and learning is a critical part of this role. Ideate and execute on tests for all available channels, analyze the results and share key findings to the broader team
Otta's take
Xav Kearney
CTO of Otta
Building an innovative customer experience amidst commerce system silos can be a cumbersome process for brands. Elastic Path have created an API-based enterprise commerce platform, providing companies with a flexible open architecture that eliminates these problems.
The company currently works with businesses operating in a wide range of industries, such as telecoms, retail and travel, and they aim to expand into other sectors as well in the near future. Major companies that Electric Path work with include the likes of Tesla and Intuit.
Their competitors include Oracle, IBM and SAP. However, through funding, Elastic Path has since been focused on investing into its R+D as well as ramping up efforts to research its B2B market in order to stay competitive in this growing market. The company are ultimately focused on driving rapid growth globally.
Insights
Company
Funding (last 2 of 6 rounds)
Dec 2022
$30m
LATE VC
Feb 2022
$60m
LATE VC
Total funding: $152.4m
Company benefits
- Company paid premiums (for you and your family)
- Health, Dental and Vision coverage
- Business Travel Insurance
- Professional Development allowance and days off
- Employee Recognition Programs
- Generous Vacation policy including additional company paid time off (such as paid holidays, volunteer days, moving day and more!)
- 401K matching
- Remote Social experiences and invitational company events
- Choose your own tools, MAC or PC?
Company values
- #BeTheTeam - "We have a real collaborative spirit - people are invested in helping each other succeed."
- #BeRemarkable - "I'm excited about changing the world through amazing technology."
- #BeOpen - "We always aspire to be better, and to teach and to learn from others."
- #BeTheCustomer - "Projects move quickly - having open communication lines with your team and customer is really important."
Company HQ
Coal Harbour, Vancouver, BC
Articles
Founders
Harry Chemko
(CSO)Previously Member at Advisory Committee for Small Business & Entrepreneurship (ACSBE) for 3 years and Advisor at Royal Roads University School of Business Advisory Board also for 3 years.
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