• Experience in developing and managing acquisition marketing or channel programs
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience developing and executing campaigns across a multitude of timezones and languages
• Experience in marketing or marketing research
• Experience using data and metrics to measure impact and determine improvements
• Experience presenting metrics and progress to goal to senior leadership

Desirable

• A natural storyteller with excellent writing skills and the capacity to imagine the narrative in both spoken and visual word
• Comfortable moving between ground level and the 50,000 ft view, ingesting a large amount of siloed information and use those inputs to understand the bigger picture and vision for the event which is then translated into a digestible, customer obsessed, and exciting content plan
• Experience building a cohesive content program from scratch and shepherding it from ideation to execution
• Work closely with speakers to help craft their talks and presentations based on specific event goals/messages
• This includes leveraging data and anecdotes to build compelling and relevant content inputs, pitching the plan for approval to senior leaders, providing direction and feedback on presentations at various stages, and ensuring event themes are threaded across various presentations
• A creative mind who likes bringing new ideas to existing projects and pushing the team to try new things, but isn’t afraid to get their hands dirty and execute
• Comfortable getting deep into a business line to understand wins, pain points, and opportunities that inform the overall content strategy and individual remarks
• A day in the life:
• The Transportation Partner Experience (TPX) team supports a large portfolio of internal and partner events ranging from 50-4,000 attendees
• As a content strategist for TPX, you’ll build online and offline content experiences that educate, motivate, and connect our audience to one another and to Amazon
• This individual will own the end-to-end development and execution of the event content strategy
• During the ideation phase, the strategist will work across business lines to understand the core narratives and any announcements that ladder back to the macro themes
• The content strategy for each event will be brought together in a comprehensive plan showcasing the overall run of show, individual story lines for each speaker, and all-encompassing content messages
• This document becomes the playbook for team members and speakers to operate from
• As content shifts from ideation to execution, this individual remains an active participant, working closely with speakers and their teams developing content and scripts, providing feedback throughout the content creation process
• Feedback should be crisp, concise, and aid teams in ensuring
• Presentations are at the right altitude, bring life to underlying narratives, are engaging, and thread back to other presentations/event touch points for a holistic story