Creative Copywriter, Warner Bros Discovery
WBD Sports
Occasional travel to Paris
Office located in Chiswick Park Building, London
Entertainment company
Open for applications
Entertainment company
1001+ employees
Open for applications
Occasional travel to Paris
Office located in Chiswick Park Building, London
1001+ employees
Company mission
To take the world’s greatest possibilities and make them a reality - creating impact, inspiring imagination, and building connections.
Role
Who you are
- Previous experience as a copywriter in a creative agency with advertising, journalism or web editing experience
- Sports and TV series enthusiast with a good understanding and experience of digital, social and linear media. Has their finger on the pulse with social media and digital content
- A degree, or similar, in English Language, Advertising Communication or other writing-related course preferred
- Creative, innovative, determined, persuasive with a deep love for storytelling
- High level of accuracy and attention to detail
- Team player, with the ability to build, foster and nurture relationships with members of cross functional teams
What the job involves
- As Creative Copywriter for WBD Sports you will work as part of an internal creative agency with team members in Paris and London, responsible for creating, producing, editing and writing projects for WBD's sports brands, including TNT Sports and Eurosport
- This could include creative ideation for campaigns, long form copy for specific projects or short form copy edits with fast turnarounds
- Writes creative copy (campaign taglines/texts, promo scripts, newsletter…) in English for 360° campaigns (from on-air promos to posters and digital banners) for a variety of events, audiences, and mediums
- Crafts eye-catching and persuasive copy to spark and maintain consumer interest with a thorough appreciation of the medium. Knows how to author and adapt copy for Social Media with a keen understanding of each channel (Instagram, YouTube, Twitter, TikTok, Facebook)
- Able to respond positively to feedback and re-draft copy (while retaining its impact) to meet comments. Demonstrates exceptional grammar and spelling skills, even under tight deadlines
- Writes scripts for film, animation or moving image content or concepts, and work with designers to produce clear storyboards that communicate an idea. Able to craft voiceover texts that are fluid and natural
- Supervises translations/adaptation in all languages, making sure to maintain the original meaning/strength/length. Able to refine and edit internal/ third-party/brand copy to fit new mediums while maintaining the original and desired sentiment and supervises translation of original copy in all languages
- Able to interpret, follow, define a brand and tone-of-voice guidelines
- Plays an active role in brainstorming or idea generation with creative directors/managers to conceptualize world-class, innovative ideas that deliver successful solutions for global 360° campaigns. Communicates ideas and thoughts
- Presents and defends creative copy and concepts internally and with external partners & stakeholders
- Briefs and guide producers, editors, sound-designers to make creative concepts come to life
- Occasional travel to Paris
Salary benchmarks
Our take
Warner Bros Discovery (WBD) is an entertainment company formed from the 2022 merger of Warner Bros and Discovery. It is a leader in the creation, production, distribution, licensing, and marketing of content, with Warner Bros alone boasting a huge library – more than 100,000 hours of programming – before the companies were joined. WBD’s portfolio includes Discovery Channel, Warner Bros. Entertainment, Discovery+, HBO Max, and franchises like “Batman” and “Harry Potter”.
Both of the company’s previous businesses have operated throughout the digitisation of the media space. David Zaslav, CEO of WBD, headed Discovery during its expansion into digital media, to make it a “content company” over a “cable company”. The recent focus for Warner Bros has been on next-gen distribution efforts, expanding the availability of its content across platforms and devices to reach the modern viewer. The new company has plans to migrate to one tech stack, which will require extensive retooling, as well as exploring cost-saving automation opportunities for its operations.
Since the merger, the new giant that is Warner Bros Discovery has had a shaky start, forcing the company to wind down operations and cut back on content, which included the very public scrapping of the “Batgirl” movie. However, it now seems the company may have been ahead of the curve, as a wider trend of cutbacks has been seen from peers in the space. This early move, combined with a hyper-focus on cash generation, seeks to establish WBD as an outperformer in an industry on the downturn.
Kirsty
Company Specialist
Insights
Company
Company values
- Act as One Team: Trust each other, succeed together, and growth together
- Create What's Next: Be curious, innovate, and focus on the future
- Empower Storytelling: Put creators, consumers and partners at the center, and share extraordinary stories
- Champion Inclusion: Empower others, have courage, and pursue equity
- Dream It & Own It: Advocate the mission, ove with speed, and drive results
Company HQ
Midtown Manhattan, New York, NY
Articles
Leadership
David Zaslav
(CEO, not founder)Spent 17 years at NBCUniversal including as President of NBC Cable LLC and NBC Media LLC.
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