Senior Marketing Analyst, FREE NOW
More information about location
Multi-service ride-hailing app
Job no longer available
Multi-service ride-hailing app
1001+ employees
Job no longer available
More information about location
1001+ employees
Company mission
Free Now's mission is to make urban mobility better for passengers, drivers and communities, and to help cities move more freely.
Role
Who you are
- Degree in business studies, computer science, psychology or another subject with a significant mathematical, statistical or scientific focus
- An analytical mindset and the ability to handle database queries yourself (i.e. in SQL, R, Python, etc.)
- You understand how to engage and influence decision-makers through data visualisation & storytelling using BI tools like Tableau
- Familiarity with developing ETL pipelines (e.g. Airflow) or the motivation to learn
- Experience working in Marketing Intelligence or Analytics working on a wide array of marketing campaigns and channels (search, display, email, affiliate, social as well as CRM) including consultancy for strategic and tactical marketing objectives
- A plus, not a must - experience working with tracking providers, marketing partner interfaces and third party marketing data providers (i.e. Mobile App Tracking, Web Analytics, Google AdWords, tools for data aggregation and ingestion)
- Strong communication and interpersonal skills as well as excellent written and spoken English
What the job involves
- We are keen on hiring a Data Analyst (m/f/d) with a focus on Marketing for helping us to create actionable insights, to make the business even smarter and to enable us to make more efficient marketing decisions
- You connect the requirements of your Marketing stakeholders (Digital Marketing, CRM & Partnerships) with the expertise of our data team with regards to partner or tool implementation, tracking, aggregations and continuous improvement of our marketing data structure in the DWH
- You actively support and consult the Marketing department with analyses, troubleshooting and recommendations focussing on all parts of the marketing lifecycle and strategy as well as keeping track of the big picture
- You help stakeholders in accessing and understanding all relevant marketing KPIs in their reports and dashboards, while also evaluating the performance of marketing campaigns and CRM automations
- You analyse customer data to identify trends, patterns, and opportunities for enhancing engagement, while also developing customer segmentations to tailor marketing efforts and improve personalization
- You will contribute to exploring, planning, and implementing new methods for measuring marketing effectiveness
- You keep a constant and proactive eye out for potential improvements in analytics processes, data quality and data sources/tools
Our take
FREE NOW is a multi-service mobility joint venture backed by BMW Group and Mercedes-Benz Mobility. The company aggregates numerous mobility brands with the ambition to make urban mobility more efficient and sustainable without adding new vehicles on the street. These include Beat, Kapten and Clever Taxi.
FREE NOW’s unique integration of mobility brands and payments services gives users access to the widest range of mobility options on the market. These options include finding the nearest taxi, private hire vehicle or car share, as well as micro-mobility options such as e-scooters, e-mopeds and e-bikes. In doing so, the company makes urban mobility more efficient and sustainable, without bringing new vehicles to the street.
FREE NOW operates across 170 cities with over 56 million users. In the UK, it faces competition from the likes of Uber and Bolt. However, the company has been focused on investing and growing further in London, successfully quadrupling UK journeys in 2022. Whilst businesses like Uber have struggled to secure licenses with Transport for London, FREE NOW has received a three year license, which is longer than any major competitor.
Kirsty
Company Specialist
Insights
Some candidates hear
back within 2 weeks
44% female employees
-3% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jan 2014
$50m
SERIES C
Dec 2012
$30m
SERIES B
Total funding: $97m
Company benefits
- Flexible working hours
- Subsidised gym membership
- Monthly budget for FREE NOW rides
- Quarterly team events
- Birthday-off
- Language classes and internal peer-to-peer trainings
- Work from home opportunities
- Health Insurance
- Relocation assistance for internationals 🇪🇺
Company values
- Aim Higher
- Make The Customer The Hero Of Your Story
- Default To Trust
- Disagree In Discussions, Commit To Decisions
- Move Fast To Learn Fast
- Make An Impact
- Take Charge
- Win As Team, Grow As Individual
Articles
Leadership
Thomas Zimmermann
(CEO)Previously VP of Marketing and Operations at IONIQ Group, CMO at Goodgame Studios, Online Advertising Lecturer at macromedia hochschule für medien und kommunikation.
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