Programmatic advertising exchange
Job no longer available
Programmatic advertising exchange
101-200 employees
Job no longer available
101-200 employees
To elevate the digital advertising experience for consumers, advertisers, and publishers.
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Jul 2020
$2m
SERIES C
Aug 2019
$10m
SERIES C
Yieldmo is an advertising technology company that has carved out a niche in the industry by operating a smarter version of an exchange. By utilizing cutting-edge machine learning and optimization techniques, the company curates ad inventory in real time, enabling advertisers to access the highest-performing options.
Yieldmo's system combines attention signals such as gestures, interest, and visibility, with environmental signals like situational and timing factors. From this data it can predict user engagement, and match buyers to the sellers that will maximise outcomes such as click-through and video completion rates - and hence conversion.
in 2023, Yieldmo announced its patented Smart Curation technology. This, along with its 22 previous patents, further establishes its position as an industry leader. This new product sets the company apart by curating and scoring impressions based on granular attributes, all without relying on cookies or unique user-lever identifiers, which puts it in a great position as third-party cookies begin to be phased out.
Steph
Company Specialist at Welcome to the Jungle