Copy & Brand Manager, Preply
+ Equity
Personalized language learning marketplace
Job no longer available
Personalized language learning marketplace
501-1000 employees
Job no longer available
+ Equity
501-1000 employees
Company mission
To deliver the best human learning experience by empowering learners and tutors to succeed.
Role
Who you are
- Strong experience driving messaging and consistency across the organization while adjusting to the different tone across channels (marketing ) and teams (customer service to product)
- Outstanding Storytelling skills
- Digital / Tech company experience
- Have a brand mindset that drives real business impact - able to refer to metrics for success
- Empathy towards our language learner and ability to connect them our product
- Willing to tackle any problem that is thrown at you with an open mind
- Understanding of customer and a strategic bent of mind transferable in fast execution with KPIs and iterations where needed
- Always thinking proactively about how to improve status-quo
- Ability to decide and prioritise projects and tasks based on impact
- Excellent written, verbal and communication skills and proficiency in English
What the job involves
- Deliver both strategic direction and executional excellence in defining and executing Preply's tone of voice and consistency across touch points points in the consumer journey - from the moment they see us on an ad to the moment they use our platform
- Explore, plan and execute different storytelling ideas and formats - from CTAs, homepage headers to how a bot can sound like Preply
- Raise the bar in terms of how we sound and adjust to channels, product and personas through our messaging
- Drive creative sessions with brand, content design and broader marketing teams in terms of optimization of messaging
- Think global and take a localized approach to storytelling inspiring the teams to think of the customer and tone of voice when creating content
- Work closely with all designers (brand and product), copywriters (marketing and product) to create a unified Tone of voice across the user experience
- Become the brand ambassador in the company of our guidelines and what the brand stands for from slack channels, engaging ways to live the brand’s tone of voice in the company
- Deepen understanding of personas and constantly advocate for our users
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Insights
Company
Funding (last 2 of 10 rounds)
Jul 2023
$42m
SERIES C
Apr 2022
$50m
SERIES C
Total funding: $144.3m
Our take
Preply stands as a global hub for language learning, distinguished by its emphasis on real-time tutor interaction. Through its user-friendly interface, Preply connects students with skilled tutors worldwide, facilitating flexible lessons from the convenience of their homes.
In recent years, there has been a notable upsurge in individuals seeking to master new languages, a trend projected to propel the market to a staggering $47B by 2025. While competitors like Duolingo, Babbel, and Busuu also want a share of this market, Preplyu's nice lies in its live instruction and diverse pool of native teachers, setting it apart from gamified, self-directed platforms.
With over 15M lessons booked to date and a network of more than 32,000 tutors spanning 175 countries, Preply has established itself as a frontrunner in the language learning space. Looking ahead, Preply is strategically positioning itself for continued growth, particularly in bolstering its B2b offerings and expanding its business development initiatives.
Freddie
Company Specialist at Welcome to the Jungle