Social Community Specialist, Pinterest

Salary not provided
Mid and Senior level
London

More information about location

Pinterest

Visual bookmarking tool for saving & discovering creative ideas

Job no longer available

Pinterest

Visual bookmarking tool for saving & discovering creative ideas

1001+ employees

B2BLifestyleSocialDigital MediaSocial MediaAdvertising

Job no longer available

Salary not provided
Mid and Senior level
London

More information about location

1001+ employees

B2BLifestyleSocialDigital MediaSocial MediaAdvertising

Company mission

To bring everyone the inspiration to create a life they love.

Role

Who you are

  • Are you obsessed with digital and pop culture? Can you write funny, quippy copy captions in fewer than 5-6 words? Do you have your finger firmly on the pulse of TikTok trends, and what’s entering the Gen Z group chat? If this is you, get in touch!
  • 3+ years of social community experience and/or experience copywriting for an agency/brand/publisher
  • Bachelor’s degree in a relevant field such as Comms, Journalism or Marketing, OR equivalent experience
  • Excellent English copywriting skills, especially humourous writing. Can easily flex their written tone of voice for a Gen Z and Millennial audience. Expert in writing quippy caption copy, in fewer than 5-6 words, at the speed of social culture
  • Strong awareness of the social media landscape, and internet popular culture; able to identify trends, conversations and opportunities
  • Collaborative, team-oriented spirit, with a history of successful cross-functional relationships to deliver results across teams (marketing, user support, product, PR, legal etc.)
  • Has a strong sense of urgency and can work at velocity; a self-starter who’s able to work independently
  • Basic video and image editing skills for Instagram and TikTok

What the job involves

  • We’re now looking for a Social Community Specialist to act as the main voice of Pinterest UK on social
  • This person will positively engage on social with everyone, from influencers and celebs to core users and potential new Pinners, plus help identify next-level Pinterest content and UGC that will smash it on social
  • Be the main voice for Pinterest UK across social media channels, engaging with our community via all social formats (i.e. comments, DM’s etc.)
  • Write copy for all community replies and interactions across our organic UK social media channels
  • Uncover trends, topics, emerging conversations, creators, etc. that may present opportunities for engagement or content
  • Track and evaluate conversations, sentiment and reach across community engagements
  • Identify quality content on-and off-Pinterest (UGC) to amplify across Instagram and TikTok
  • Ad hoc content creation; from copywriting memes to native video editing

Salary benchmarks

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Insights

9% employee growth in 12 months

Company

Our take

Inspiration and ideas can pop into your head at any time, and with the growth of social media and networking, sharing these interests and gaining exposure has never been easier. Pinterest exists to display these moments visually, as a kind of digital pinboard allowing users to save and share digital images which have inspired them.

Pinterest's emphasis on visual discovery has differentiated it from competitors and created a more positive and fulfilling experience for its users. Pinterest in many ways provides a respite from the ceaseless negativity that plagues social media such as Facebook and Twitter, and this is perhaps responsible for its userbase expanding to 450 million users in 2022, driven by uptake mostly outside of North America.

Pinterest has not been immune to woes affecting the global tech sector and made about 5% of its workforce redundant at the end of 2022 and the start of 2023. Having restructured to face a challenging climate, it is well-positioned to resume its growth, which has increased consistently year on year. Its immediate goals are to continue to grow its user base and expand the uptake of its short video product, which it aims to monetize.

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Kirsty

Company Specialist at Welcome to the Jungle