• Have a commercial mindset, a passion for understanding customers and take a customer-first approach in your decision making
• You'll need 2-3 years' experience in email marketing, trade marketing or a similar role. D2C experience is highly desirable
• Experience setting up A/B testing & reporting on test results
• Experience creating customer segments, ideally using AND/IF logic statements
• Interest in email marketing creative and translating brand campaigns into emails we can send to our customers
• You love to collaborate, and are at your best when working cross functionally with a wide variety of stakeholders
• You take a thoughtful approach to planning and prioritising your work and can manage a number of concurrent projects, delivering consistently to a high standard whilst remaining flexible for last minute changes
• You’re excited about problem-solving and love to take a logical and collaborative approach to finding solutions
• You care about the detail - you’re methodical and precise and deliver to a consistently high standard
• You take responsibility and initiative to get things done, are willing to roll up your sleeves get stuck in
• You love to learn and often take initiative to improve things
• Are based in the UK and can work from our office (in Vauxhall) at least twice a week
• These are some of the skills and experience we think will enable success in this role, but please don’t worry if you are missing some of these. We’re committed to building a team made up of different strengths, skills and experiences, so if you’re excited about our values, passionate about what you do and would like to join us in doing things more thoughtfully, we’d love to hear from you

Desirable

• Our Digital Marketing team drives growth across the Bloom & Wild and bloomon brands in each of our 7 markets. We do this by collaborating with many teams (Business Intelligence, Data, Commercial, Product, Brand) to deliver campaigns that are innovative, creative and measurable. We’re organised across three core teams, based in the UK and the Netherlands:
• Retention Performance - we nurture existing customers, combining email, text, push notifications, and digital channels to drive conversion, engagement, retention and revenues
• Acquisition - we identify, inspire and acquire high-quality new customers. We also work closely with the Retention Performance team to ensure that paid channels are optimised for returning customers
• CRM & Loyalty - we focus on relationship building and increasing customer loyalty via highly targeted, personalised and innovative marketing campaigns
• We’re looking for a Retention Marketing Executive to join the team! Reporting to Anna, our Senior Retention Performance Manager, and alongside two Retention Associates, you'll be responsible for the creation and delivery of Bloom & Wild retention campaigns to drive trading in each of our market
• Collaborate with our Range, Brand and Country teams to build our global campaign plan, using localised learnings from local stakeholders to adapt by region (predominantly the UK and Germany, as well as Ireland and Austria)
• Responsible for how all of our owned-channel customer communications look (email, push notifications, in-app-messages), driving forward innovation in our marketing channel creative
• Actively look for ways to support repeat customer trading, and plan reactive campaigns
• Assist on order forecasting work with close support of your manager
• Responsible for A/B idea generation and analysis
• Responsible for detailing our learnings in our team retro meetings
• Share learnings across the retention and acquisition teams to ensure creative consistency and best practice
• Get close to our range and select the perfect products to showcase to our customers in our comms
• Manage the entire retention campaign creation process, keeping our progress visible to the team, updating stakeholders and looking for ways to push further ahead and automate, streamline and improve processes
• Support two Retention Associates responsible for campaign ideation, building, testing, delivery, and you’ll be accountable for all campaigns that go out to our customers

• We know that job searching can be daunting, and we want to do everything we can to ensure that your experience with us is a good one. Interviewing is a 2-way process, and we’re keen to answer all of the questions you have, so that you can be sure (and excited!) that we’re the right move for you
• Our interview process will include a quick chat with someone from our Talent Team, followed by an interview with Anna who is the hiring manager. We'll then ask you to prep for a task based interview with Pauline and Kristin from the Digital Marketing team. Final round will be with Charlotte, our Chief Customer Officer