Senior Manager, Salesforce
Self-Service Marketing Analytics
$164-225.5k
Salary dependent on location
World's leading CRM provider
Job no longer available
World's leading CRM provider
1001+ employees
Job no longer available
$164-225.5k
Salary dependent on location
1001+ employees
Company mission
To empower companies to connect with their customers in a whole new way.
Role
Who you are
- Advanced data exploration and analysis skills
- Highly proficient in Excel / Google Sheets
- Proficient SQL skills: Proficient in writing complex SQL queries to extract, manipulate, and analyze data
- Familiarity with marketing practices, marketing KPIs, marketing analytics
- Ability to derive actionable insights from data and effectively guide decision-making, communicating in a comprehensible way across various levels of our organization
- Passion for data, and analysis; comfortable working with large data sets
- Ability to work independently thru ambiguity while prioritizing multiple projects and tasks in a fast-paced and unstructured environment
- Comfortable taking the initiative to develop solutions for unstructured problems and communicate the results to key internal customers
- Experience working with cross-functional partners
- Experience handling large sets of data within multiple systems to develop custom reports
- Familiar with building and maintaining key analytical frameworks and problem-solving approaches
- 8+ years experience in supporting Marketing or Sales Strategy Analytics functions
- Enterprise (B2B) marketing experience. Self-service SaaS experience a plus
- Highly proficient in Tableau desktop or similar data visualization tool (ability to perform complex calculations, parameters, LOD expressions, etc)
- Ability to analyze data to make performance improvements and also communicate those insights in an easy-to-understand way
- Ability to navigate large, matrixed organizations and align collaborators in a consistent direction
- Experience working with and collaborating with leadership across various levels within an organization
- Track record for delivering results under tight deadlines
- Exceptional organizational skills with rigorous attention to detail and experience translating analytical data into information partners are able to comprehend
What the job involves
- The Small Business Global Demand Generations Campaigns team is looking for a Senior Business Analyst to support in the development and tracking of our growth and acquisition efforts associated to our Salesforce Starter and Pro suite of offerings
- The Senior Business Analyst, as part of the SMB Global Demand Generations Campaigns organization, serves as the independent data steward providing an unbiased and analytically rigorous view of marketing performance aligned to our self-service marketing efforts
- It is the single source of truth for insights with accuracy, quality and speed used to evaluate the performance of marketing activities and programs to ensure we’re continually optimizing our marketing spend and improving return on investment
- This role will be accountable for the development and management of a central acquisition funnel and financial model that closely tracks our marketing efforts from top-of-funnel web visitors, trial conversions, all the way through to billable revenue and ACV
- This individual will also be responsible for pulling together enterprise marketing data metrics and key performance indicators aligned to the self-service marketing motion, own analytics workstreams in support of identifying key datasets and marketing results, and development of custom reporting frameworks and dashboards
- Understand business goals, define important metrics (key performance indicators), and provide insights and reporting on how our self-service marketing campaigns are performing
- Delivering analytics, reporting, and insights across numerous data sets and platforms
- Interpret data to identify trends, patterns, insights, and recommendations to support data-driven decision making
- Develop and maintain self-service acquisition funnel and financial model frameworks to provide insights to internal customers
- Proactively support ad-hoc requests to provide partners with intelligent insight to the health of the business
- Responsible for retrieving, analyzing and summarizing business, operations, customer and/or economic data in order to develop business intelligence, optimize effectiveness and/or predict business outcomes
- They will identify, analyze, and interpret trends or patterns and prepare ongoing reports and data visualizations (e.g., charts, dashboards, heat maps)
- Establish digital benchmarks for campaign performance across channels to guide overall campaign strategies
Otta's take
Xav Kearney
CTO of Otta
Salesforce is a global cloud computing company, best known for its on-demand, comprehensive customer relationship management (CRM) solutions. The company was launched to mitigate the doubts that business owners felt regarding third party companies holding their data.
By providing essential, customer-oriented CRM software, Salesforce places itself at the heart of digitised businesses. Furthermore, by building out its AI capabilities, the company removes the complexity of AI, enabling any business to deliver smarter, personalised and more predictive customer experiences.
Due to the continued innovation offered by the company, over 150,000 companies, both big and small, are growing their business with Salesforce today. Despite a tumultuous 2023 filled with activist investors, a boardroom shake-up and the unprecedented step-down of Co-CEO Bret Taylor, Salesforce continues to close several acquisition deals and managed to drive up its stock value by 96% from the end of 2022 to 2023.
Insights
Some candidates hear
back within 2 weeks
-8% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jun 2001
$46.9m
SERIES D
Nov 1999
$13.2m
SERIES C
Total funding: $64.5m
Company benefits
- With 9 standard holidays and four floating holidays, you get a total 13 paid days off each year
Company values
- Trust - We earn the trust of our customers, employees, and extended family through transparency, security, compliance, privacy, and performance. And we deliver the industry’s most trusted infrastructure
- Customer Success - So we champion them to achieve extraordinary things. We innovate and expand our business offerings to provide all our stakeholders with new avenues to achieve ever greater success
- Innovation - Our customers’ input helps us develop products that best serve their business needs. Providing continual technology releases and new initiatives gives our customers a competitive advantage
- Equality - We believe everyone should be seen, heard, valued, and empowered to succeed. Hearing diverse perspectives fuels innovation, deepens connections between people, and makes us a better company
- Sustainability – We are committed to bringing the full power of Salesforce to accelerate the world’s journey to net zero
Company HQ
Financial District, San Francisco, CA
Founders
Marc Benioff
(Chair & CEO)Previously Senior Vice President at Oracle Corporation for 13 years.
Parker Harris
(CTO)Previously worked as a Software Engineer for over six years. Harris also co-founded Left Coast Software.
People progressing
Joined as Recruiting Director - Futureforce University Recruiting, EMEA, and was promoted to Senior Director - EMEA & LATAM Recruiting, Futureforce after 3 years, and then again to Senior Director - Recruiting after 2 years. Now serve as COO - Employee Success EMEA.
Salary benchmarks
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Diversity & Inclusion at Salesforce
- Our goals:
- 50% of our U.S. employees will be made up of underrepresented groups (Women, Black, Latinx, Indigenous, Multiracial, LGBTQ+ employees, People with Disabilities, and Veterans) by 2023
- Double the U.S. representation of Black leaders (VP+) and increase our representation of underrepresented minority (Black, Indigenous, Latinx, and Multiracial) leaders by 50% by 2023
- 50% increase our U.S. representation of underrepresented minority (Black, Indigenous, Latinx, and Multiracial) employees by 50% by 2023
- We’ve met our representation goal nearly a full year early – today, 50.7% of our U.S. employees are members of underrepresented groups
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