Senior Paid Media Manager, BlueVine
Analytics
$108.9-133.4k
This role is also eligible to earn annual performance-based incentive compensation in the form of a cash bonus
Office located in Jersey City, NJ
Accessible and modern financial services
Job no longer available
Accessible and modern financial services
501-1000 employees
Job no longer available
$108.9-133.4k
This role is also eligible to earn annual performance-based incentive compensation in the form of a cash bonus
Office located in Jersey City, NJ
501-1000 employees
Company mission
To empower small businesses with innovative, personalized banking.
Role
Who you are
- The successful candidate is strategic, data-driven, and action-oriented with sharp business acumen
- Bachelor's degree from a top university, ideally in a business or quantitative field
- 7+ years of experience in an analytics or strategy capacity with a focus on marketing
- 5+ years of experience at technology companies (Financial Services a plus)
- A proven expert in understanding how paid media can generate demand for a high-growth business
- Deep understanding of Digital Marketing channels (SEO, SEM, Display, Retargeting, Video, Paid Social, and Radio) & Growth Analytics (Segmentation, Attribution and Data Modeling)
- In-depth experience with marketing analytics and testing platforms (Google Analytics, CDPs, Optimizely, etc.) and CRM tools (Salesforce Data Cloud and Marketing Cloud)
- Expertise in various marketing attribution tools and methodologies (Multi-touch, Media Mix Modeling)
- Comfort designing and executing analysis on large data sets, including experience pulling data using SQL
- Experience creating data visualizations and dashboards, ideally with business intelligence tools (Tableau, Looker, PowerBI, etc)
- Interest and experience in data governance and scaling when developing reports used for insights
- A bias toward action paired with strong organizational and documentation skills
- Excellent problem-solving skills and an ability to gather information, work with data to solve conceptual problems, and drive cross-functional execution
- Strong verbal and written communication skills across formats (email, slides, dashboards)
- Comfort working on multiple high-priority projects concurrently, including with limited time and ambiguous data
- Passion for BlueVine and our mission, including marketing to small and medium-sized businesses
What the job involves
- Bluevine is seeking an experienced marketing analytics professional to provide insights into our customers and marketing efforts
- You will conduct strategic analysis, help structure and optimize campaigns, and build and maintain highly visible reporting with an impact felt across the organization
- You will also advance Bluevine’s thinking on the tools we need to deliver these insights, guiding the direction of the technology stack used to analyze marketing data, as well as underlying data
- To do this, you will work with internal teams and outside vendors on projects such as developing multi-touch attribution logic, implementing campaign governance structures (e.g. UTM code structures), and more
- You will directly contribute toward program initiation, delivery and performance reporting
- You will build views and analyses that inform and direct the marketing team, including self-service dashboards, weekly recap insights, NPS analysis, A/B/n and multivariate tests, and ad hoc investigations
- Success in the role will require you to connect ongoing marketing efforts directly to business outcomes
- You will work with stakeholders across the marketing team (growth, product, web, partner, brand/comms), as well as other cross functional groups, like business operations, product, business intelligence, data engineering, and data science
- Work collaboratively with senior marketing and business stakeholders to identify business needs and provide data-driven insights and opportunities for improvement within our marketing organization
- Define KPIs, monitor marketing and site performance, and create clear reporting for stakeholders, offering recommendations to drive better business outcomes
- Create automated dashboards to enable stakeholders to monitor business performance on traffic, conversion rates, and funnel behaviors
- Work with marketing stakeholders to optimize and forecast existing channel and campaign performance. Make recommendations for campaign adjustments in order to meet/exceed our budget goals
- Launch new channels with the team, choosing audiences and markets and thinking strategically about performance measurement and what success looks like
- Oversee daily, weekly, and monthly analytics and reporting for our paid media acquisition campaigns across all channels including Paid Search (Google, Bing), Paid Social (i.e., Facebook, LinkedIn, Instagram), Display, Programmatic, Video, OOH, and Radio
- Implement A/B and multi-variant testing plus other optimization techniques to drive improvements. Anlayze tests from start to finish to ensure tests are set up correctly and results are measurable. Make recommendations on rollout and/or next steps
- Understand how Organic traffic and how it interacts with paid campaigns tracking organic performance along with paid initiatives
- Understand Bluevine’s customer segments and the behavior of each. Leverage analytics to find opportunities within each segment
- Own channel attribution working with attrition tools to assign proper credit to channels within the conversion funnel
- Progress Bluevine’s thinking on marketing measurement, working with operational and engineering teams to onboard new vendors and optimize existing ones, refining data pipelines that allow for clear marketing performance insights
- Partner with our business intelligence and data engineering teams to run workflows, define requirements and project roadmap to ensure consistent data availability, data quality and data accessibility
- Utilize multiple data sets and business intuition to perform ad hoc data analyses to understand trends and performance across customer segments and products
- Align with agencies and external partners on campaign setup, testing, and tracking
Otta's take
Sam Franklin
CEO of Otta
Founded in 2013, BlueVine offers a suite of banking services for small and medium businesses (SMBs). BlueVine began as a small business lender, and have since expanded into a small business banking service in late 2020.
Having already loaned billions of dollars with tens of thousands of active customers, BlueVine aims to be the largest bank in the United States for small businesses. While there are over 4,000 banks in the US which are theoretically rivals in this ambition, few of them target the SME market or provide a comprehensive range of financial services to meet their needs.
In 2021 BlueVine appointed Steve Allocca (PayPal, LendingClub, Wells Fargo) as COO. As a small business owner himself, and having worked on SMB-oriented projects at PayPal, his appointment is a smart move as BlueVine moves to net the flurry of new SMBs opening. The company is currently focused on developing its financing products and increasing the range of services available to its customers.
Insights
Some candidates hear
back within 2 weeks
19% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Nov 2019
$102.5m
GROWTH EQUITY VC
Jul 2018
$12m
SERIES E
Total funding: $327.5m
Company benefits
- Medical
- Dental
- Vision
- Competitive salaries
- 401K plan
- PTO & Holidays
- Parental leave
- Life insurance
- Commuter pass
- Weekly catered lunches
- Volunteering events
- Happy hours
Company values
- Lead with Integrity - We continuously strive to earn the trust of our customers, partners, and team members
- Operate as Owners - We hold ourselves accountable and take ownership of our responsibilities and actions
- Push Boundaries - We think big—pushing ourselves and our customers to break new ground and reach new heights
- Grow Together - We create opportunities for all, believing that everyone deserves a fair shot at success
Company HQ
Centennial, Redwood City, CA
Founders
Eyal Lifshitz
(CEO)They have an MBA from The University of Chicago Booth School of Business. They were a Principal at Greylock IL and an Associate at McKinsey & Company.
Nir Klar
(CTO)They studied for an MBA from Tel Aviv University. They have an extensive software engineering background, and were the CTO of Planet SOHO and Media Layers.
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