UX Copywriter, 23andMe

$114-171k

Senior level
San Francisco Bay Area

3 days a week in office (Sunnyvale, CA)

23andMe

Genetic testing and DNA analysis

Job no longer available

23andMe

Genetic testing and DNA analysis

501-1000 employees

HealthcareB2CPersonal healthBiology

Job no longer available

$114-171k

Senior level
San Francisco Bay Area

3 days a week in office (Sunnyvale, CA)

501-1000 employees

HealthcareB2CPersonal healthBiology

Company mission

To help people access, understand, and benefit from the human genome.

Role

Who you are

  • 5+ years of work experience focusing on writing detailed, thought-provoking, and informative content
  • A strong portfolio that showcases compelling, clear, inspiring, and provocative writing
  • Experience collaborating cross-functionally with product teams to deliver best in class creative experiences and campaigns
  • The ability to turn business goals and creative vision into world-class executions
  • Strategic thinking with proficiency communicating complex topics to lay audiences
  • An interest in applying existing knowledge of (or in learning about) genetics, ancestry, global cultures, and human migrations
  • Aptitude in evaluating findings from scientific journal articles and contextualizing them with a deep understanding of the history of human populations around the world is a plus
  • An undergraduate or graduate degree in English, History, or related to human population genetics, anthropology, sociology, or bioethics a plus

What the job involves

  • Our multidisciplinary design organization is seeking an Ancestry Writer to own and elevate copy for our expanding ancestry features across product channels
  • At 23andMe, copy plays a pivotal role in how people think about genetics, ancestry, health, and lifestyle
  • Considering every detail, as a member of the Design team you will help facilitate the creation of intuitive experiences that empower individuals to gain insight into their ancestry and revolutionize how people understand their personal histories
  • The Ancestry Writer will research and write about human populations with an understanding of nuances and sensitivities in creating global consumer-focused, genetically personalized content for millions of 23andMe customers
  • Generate cultural insights and population-specific content about ancestral migrations and current communities to help our customers understand their genetic connections to people and places worldwide
  • Partner with product designers, population genetics experts, and product teams to deliver high-quality, innovative work with global and culturally relevant sensibilities across a wide variety of audiences
  • Strengthen the brand voice and tone across all customer-facing ancestry touchpoints
  • Concept, write, and edit short-form and long-form ancestry content across a variety of mediums including in-product/digital, video, social, email, experiential, and more
  • Establish relationships and gather input from external key opinion leaders, community groups, and internal employee resource groups, to incorporate a DEI lens to the work and process

Our take

23andMe offers its customers a vision into their ancestry and health through genetic testing carried out via kits sent through the mail. Results can show users their risk of more than 50 health conditions thanks to a tube of saliva at one end and a lot of technology at the other.

This access to genetic insight has helped the company sell more than 15 million test kits in the last 15 years. This remains the core component of the business. Access to millions of customers DNA however has given the company a vast collection of genetic material, allowing 23andMe to expanded into the drug development space where it is collaborating with pharmaceutical giant GlaxoSmithKline.

23andMe is not without competition, with other big names including Ancestry and MyHeritage. However, with a valuation of $3.5 billion, it remains one of the largest, with pockets deep enough to pursue many of its growth programs. In mid-2021, the company went public through a SPAC merger with a company founded by Richard Branson. 23andMe intends to use the merger to invest in its health and therapeutics division.

Kirsty headshot

Kirsty

Company Specialist

Insights

Led by a woman
Top investors

Few candidates hear
back within 2 weeks

10% employee growth in 12 months

Company

Funding (last 2 of 10 rounds)

Dec 2020

$82.5m

SERIES F

Jul 2018

$300m

GROWTH EQUITY VC

Total funding: $802.9m

Company benefits

  • Comprehensive health, vision, and dental plans
  • Family planning, support, and leave for parents
  • Mental healthcare
  • Student loan assistance
  • Volunteer time off
  • Dog friendly office

Company values

  • Think big - We are a mission-driven company with big dreams of using data to revolutionize health, wellness, and research
  • We heart DNA - Deciphering the human genome is the most exciting scientific discovery of our lifetime
  • Lead with science - We make evidence-based decisions and use data to better understand wellness and improve disease
  • Get to yes or no, quickly - Pioneering often means there is not an obvious path forward, but we also recognize that indecision leads to failure
  • Behind every data point is a human being - In each drop of spit lies a whole story of ancestry, health & connectedness
  • We’re in this together - Diversity and opportunity matter – we know that great ideas come from everywhere and that everyone contributes to our success

Company HQ

Sunnyvale, CA

Leadership

They studied Biology at Yale before working as a Healthcare Analyst for Investor AB, Ardsley Partners, Andor Capital, and Passport Capital for a combined 7 years. They leveraged this clinical experience to found 23andMe in 2006.

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