SEO Specialist, Plaid
$102.6-141.5k
Infrastructure and APIs for FinTech
Be an early applicant
Infrastructure and APIs for FinTech
1001+ employees
Be an early applicant
$102.6-141.5k
1001+ employees
Company mission
Plaid's mission is to unlock financial freedom for everyone.
Role
Who you are
- 3-5 years of experience with SEO and focus on B2B marketing
- In-house experience and experience in financial services, fintech, or software as a service strongly preferred
- Proficiency in use SEO tools and platforms, including Google Analytics, GA4, Google Tag Manager, Looker Studio, Semrush Ahrefs, Screaming Frog
- Familiarity with Regular Expressions, functional JavaScript, Python preferred
What the job involves
- Plaid is looking for an experienced SEO Specialist to help us scale our organic marketing efforts
- The SEO Specialist will help drive impact by maximizing visibility in organic search for plaid.com
- In this position, you will support the SEO Program Manager on initiatives designed to help grow organic traffic
- This includes both tactical and strategic support across a variety of different marketing campaigns collaborating with Content, Acquisition, Brand, Partnerships, and Product
- Conduct keyword research and recommendations to support organic marketing strategy
- Deliver and review organic SEO recommendations
- Provide competitive analysis to benchmark against best practices
- Develop link building strategies using to acquire high-quality backlinks and improve website rankings
- Perform technical audits to identify and address any SEO issues
- Manage requests related to Google Analytics and Google Tag Manager
- Track performance metrics to measure campaign effectiveness and provide recommendations for optimization
- Collaborate with cross-functional partners on SEO best practices
Our take
Plaid builds infrastructure that allows a consumer to interact with their bank account on the web through a number of third-party applications, like Venmo, Robinhood, Coinbase, Acorns and LendingClub.
Plaid has integrated with 12,000 financial institutions in the US, Canada, the UK and Europe. About a quarter of people living in North America with bank accounts have linked with Plaid through at least one of the hundreds of apps that leverage Plaid’s application program interfaces (APIs). The platform allows companies to create financial services applications without having to hire their own team of engineers to build out a tool that connects apps to its users’ bank accounts.
This is very valuable in a world where there are increasing number of fintechs, so the demand for Plaid's services are only going to grow. Despite its strong position, it has not been immune to the difficult global economic situtation and was forced to restructure at the end of 2022, laying off some of its workforce. However it is still experiencing growth and is well-positioned to weather the current economic uncertainty.
Steph
Company Specialist
Insights
Some candidates hear
back within 2 weeks
40% female employees
-15% employee growth in 12 months
Company
Employee endorsements
Opportunities to learn
"Lots of opportunities to grow within your space, the teams in Plaid Europe are small which means you are getting exposure to areas you may not in..."
Funding (last 2 of 5 rounds)
Apr 2021
$425m
SERIES D
Dec 2018
$250m
SERIES C
Total funding: $734.3m
Company benefits
- Monthly wellness stipend (gym on us)
- We offer breakfast, lunch, and dinner to keep you well-fed and healthy (when working from the office)
- From medical, life, dental and pension schemes, we’re here to support your physical, mental, and financial wellbeing
- We want everyone to feel ownership over their work - literally, which is why we offer equity to full-time Plaids
- Every Plaid is in control of their career development with our learning stipends, tools, and trainings
- We give Plaids the freedom and flexibility to choose where they work - whether that is in a Plaid office, at home in any supported location, or a mix of both!
- Two weeks of synchronous, company-wide vacation
- We want to make sure you have time to meet your personal needs with unlimited PTO
Company values
- Impact - We are building a company in order to create outcomes for consumers, and for our customers. The work we do is focused on creating extraordinary results for both. We choose what we work on and measure ourselves by the lasting impact created.
- Grow, together - We constantly strive to learn and improve — as individuals, as a team, and as a company. We foster a culture of feedback, delivered frequently and empathetically. We are each responsible for our own growth, and for the growth of those around us.
- Embrace openness and positivity - These characteristics play an important role in how we interact with each other, and how we represent ourselves to the world. We are intentional with our openness (or clear when we cannot be), and we approach our relationships and challenges with optimism.
- Think rigorously; act with urgency - We work diligently to make sound decisions — but we also recognise that speed matters. We move with urgency to bring our work to the world.
- Make it better - Each of us is an owner of Plaid. We are committed to continuous improvement and leaving things better than we found them. It is not perfection we seek, but valuable, pragmatic improvements to our products, our company, and our craft.
- Consumer outcomes via customer love - Plaid exists to improve outcomes for consumers. The primary way we achieve this is through the love and loyalty of our customers. We work with and through our customers, always with the best interest of the consumer in mind
- Invent tomorrow - We think big and take responsibility for creating the financial ecosystem we want to exist. We don’t wait to see what the future will bring; we create it ourselves
Company HQ
SoMa, San Francisco, CA
Articles
Leadership
Zach Perret
(CEO)He was a Consultant at Bain and previously a Research Fellow and Trustee at Duke before co-founding Plaid
William Hockey
(Board Director)He was previously an associate at Bain and has since moved on from Plaid to become Co-CEO at Column
Diversity & Inclusion at Plaid
Andrea Cruz (DEIB Program Manager)
- We are promoting equity by continuing to build employee programs to attract and keep talent growing and thriving at Plaid.
- We foster inclusion by offering annual DEIB education.
- We are building belonging with our four Plaid Community Groups: Plaids of Colour, Plaids of Faith, PLGBTQ+ and Women+.
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