Senior Product Analyst, AllTrails

$150-180k

+ Equity

SQL
Python
Tableau
Looker
R
Excel
Amplitude
JIRA
Confluence
dbt
Mid and Senior level
Remote from US

More information about location

AllTrails

Trail maps & guides

Open for applications

AllTrails

Trail maps & guides

201-500 employees

B2CNavigationFitnessNature

Open for applications

$150-180k

+ Equity

SQL
Python
Tableau
Looker
R
Excel
Amplitude
JIRA
Confluence
dbt
Mid and Senior level
Remote from US

More information about location

201-500 employees

B2CNavigationFitnessNature

Company mission

To inspire people worldwide to enjoy the outdoors.

Role

Who you are

  • 4+ years of work experience in analytics, data science, or other quantitative domains, specifically product and user behavior analysis for B2C teams
  • Deep understanding of the configuration and analysis of product A/B experimentation
  • Proficiency in pulling and joining large data sets with SQL and performing analysis using tools such as Python, R, or Excel
  • Proficiency in designing and building dashboards with tools such as Apache Superset, Looker, or Tableau
  • An understanding and excitement in building out optimized tables and views in a Data Warehouse/Marts
  • Strong attention to detail, analytical, and a problem solver
  • Strong communication skills, including the ability to persuade and inspire, a knack for breaking down complex concepts, and a proactive attitude towards knowledge sharing

Desirable

  • Bottoms-up, cohorted subscription revenue experience
  • B2C mobile subscription software or internet company experience
  • Startup experience or experience working at a company that has scaled quickly
  • Experience with dBT, Dataform, Looker, Amplitude, Jira, Confluence, Coda, and/or Github
  • Passion for the outdoors

What the job involves

  • AllTrails is looking for a Senior Product Analyst to help inform product strategy by proactively generating insights that identify new opportunities, guiding how we iterate on existing features to drive business outcomes, and supporting the day to day ops of being embedded in a product development team
  • This role will report to the Senior Director of Data Analytics, and will partner closely with product managers, designers, researchers, engineers, and marketers, to uncover new ways of scaling AllTrails through product-driven growth
  • Empowering the team with actionable insights about our users and their behavior, to support our core product initiatives that drive business impact through engagement with some of AllTrail’s most popular features
  • Sharing findings, insights and recommendations across the broader organization
  • Create and design A/B experiments, reports and dashboards to track progress, analyze the results and provide decision recommendations
  • Standardizing reporting metrics based on key business objectives
  • Owning relevant KPIs, flagging potential performance improvements to the team early and often, and keeping the team informed of progress
  • Partnering with teammates to develop and adapt analytic event definitions, testing frameworks, and segmentation criteria
  • Collaborate cross functionally to drive alignment and consistency in measurement
  • Identifying technical and strategic gaps in our analytics infrastructure and recommending solutions

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Insights

Top investors

80% employee growth in 12 months

Company

Company benefits

  • Equity
  • Unlimited time off + monthly trail day
  • Free medical coverage
  • 16-week parental leave
  • Remote-first culture
  • 401(k) + match
  • Internet and education stipends
  • 100% donation matching

Funding (last 2 of 5 rounds)

Nov 2021

$150m

GROWTH EQUITY VC

Apr 2013

$0.3m

EARLY VC

Total funding: $152.9m

Our take

AllTrails provides an 'outdoor platform' which uses crowdsourcing to recommend routes for hiking, biking, and running across over 100 countries. The trail maps provided are detailed and tagged to specify essential information such as experience level, length, and accessibility standards. Over 9 million individual contributors have reviewed or added trails to date.

The AllTrails platform offers free access to its online navigation features, with the option to upgrade to the paid version in order to download maps for offline use, which allows it to cater for both casual users and outdoor enthusiasts. Whilst other crowdsourced outdoor platforms do exist, like Komoot and Cairn, they have not seen the same rapid uptick in users that AllTrails has - showing that the app is doing something right.

AllTrails has received significant funding in the past, which has fuelled global expansion and hiring efforts, broadening the platform's reach. In 2023, the company partnered with Sleep Inn, a hotel brand known for its proximity to top outdoor destinations. This collaboration will allow people to scan a QR code in the lobby to access AllTrails' nearby routes, exposing the app to guests at Sleep Inn's 550 locations.

Steph headshot

Steph

Company Specialist at Welcome to the Jungle