Principal Product Designer, Forma
A modern-day benefits platform
Open for applications
A modern-day benefits platform
101-200 employees
Open for applications
101-200 employees
Company mission
To give every employee the ability to integrate work and life seamlessly.
Role
Who you are
- We're seeking an experienced and passionate professional to join our mission
- You have the expertise to develop holistic products and plan the launch of enjoyable experiences that people will love
- You likely enjoy top-notch storytelling, branding, and marketing strategies, which are integral to a good product
- Demonstrates innate curiosity and a data-driven mindset; thrives in a dynamic, startup environment
- You roll up your sleeves and work alongside with your team to unlock the best member experience for Forma
- As a design lead, you'll architect strategic product features, harnessing your design expertise and strategic thinking
- Proven track record of delivering ambitious products on time and within organizational goals
- Leads large scale projects, managing uncertainty and ambiguity, ensuring we're shipping quality experiences
- A mentor who gets energized and excited by growing others’ careers , inspiring the team, and promoting a collaborative culture within the design team
- You are an excellent storyteller, building trust and fostering alignment across product, engineering, customer success, support, operations, and sales teams
- Minimum of 10+ years of experience shipping digital products, experiences and systems
- Experience in financial, benefits, or SaaS is a plus
What the job involves
- Join Forma's compact yet insightful design team, dedicated to creating intuitive and delightful experiences for life benefits
- Your role will be crucial in simplifying the complex benefits industry for our 1M+ members, helping them to utilize their Life Savings Account (LSA), Pre-tax, Rewards & Recognition benefits, among others
- Establish the strategic direction and product vision for our most complex problems, including the future of our product look and feel/design language and bridging the gap between vision and execution
- Be at the forefront of major design initiatives and broadcast the efforts of the design team across Forma
- Execute research initiatives to understand our users, their needs and pain-points across Forma products
- Set and refine the design quality bar, in partnership with design leadership, through our principles and design system
- Exhibits meticulous attention to detail, ensuring exceptional user experiences
- Contributes and strategizes executable plans and roadmap aligned with company objectives
- Be responsible for mentoring and helping grow talent within the team
Our take
Forma is looking to reimagine the employee benefits model. The company helps HR departments select the right benefits, and by leveraging its vendor network, also offer these at a more affordable cost. Forma then also helps employees make smarter, more transparent decisions regarding their health and wellness work benefits.
With generations X and Z dominating the workforce, benefits expectations are rapidly changing. Add to that the upheaval of employee expectations precipitated by the switch to hybrid workforces, and many HR departments have struggled to keep pace with the rate of change. Unused benefits, and enquiries from under-informed employees, eat up both time and resources that undermine the efficiency and credibility of a businesses’ benefits program. Therefore, Forma's solution to this should be appealing for employers and employees alike.
Testament to the efficacy of its model, Forma was only founded in 2017 as Twic, and already boasts the likes of Zoom, Stripe, and DataDog among its customers. With the nature of modern workforces still in flux, Forma look well-placed to be catering to an adaptive, demanding new benefits landscape.
Steph
Company Specialist
Insights
Company
Funding (1 round)
Mar 2022
$40m
SERIES B
Total funding: $40m
Company benefits
- Remote Friendly
- Health Care
- Flexible PTO
- Parental Leave
- Lifestyle Stipend
- Team Building Stipend
- Productivity Stipend
- Career Opportunities
Company values
- We never Settle
- We raise each other's bars
- We've got you
- We own our work
Company HQ
Civic Center, San Francisco, CA
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