Campaign Management Manager, Warner Bros Discovery
Global Paid Media Ad Ops & Logistics, 1 Year Maternity Cover Fixed-Term Contract
Office located in Chiswick Park, London
Entertainment company
Job no longer available
Entertainment company
1001+ employees
Job no longer available
Office located in Chiswick Park, London
1001+ employees
Company mission
To take the world’s greatest possibilities and make them a reality - creating impact, inspiring imagination, and building connections.
Role
Who you are
- We are looking for a detailed oriented Manager to help grow the subscriber base through a variety of direct-response platforms and channels
- Solid experienceof performance marketing experience across a range of digital channels and ad operations; media agency experience strongly preferred
- Experience with multi-country international media strategy & campaign management a plus
- Solid understanding of media concepts, terminology, attribution, and ad tracking
- Experience and understanding of paid social, programmatic, and SEM buying platforms (demand side platforms, Google Ads/AdWords, Facebook Business Manager, etc.) is required
- Self-starter, highly motivated, positive demeanor, excellent communicator, and able to thrive in a fast-paced environment; strong analytical skills a plus
- Knowledge of Monday.com and Campaign Manager 360 a plus
What the job involves
- You’ll be charged with working cross functionally with regional acquisition teams, internal buying teams, and marketing technology teams to assist with paid media campaign operations: campaign trafficking via Campaign Manager, assist with vendor set up, fulfill paid media billing operations, cross check reporting dashboards
- Serve as the POC for both EMEA and APAC regions to assist with paid media campaign operations (trafficking via Campaign Manager (3rd party and 1x1 tags))
- Work closely with the Marketing Technology team, external vendors and in-house buying teams to assist with taxonomy creation, guidance, optimization and remediation
- Work closely with Creative Teams to integrate processes for creative delivery, coordination across teams, taxonomies and trafficking (Monday.com and Claravine are platforms used)
- Coordinate paid media billing operations by cross checking spend, handling invoices and POs to ensure payments are made in a timely manner. Assist with vendor set up and payment tracking
- Coordinate paid media testing with regional teams (Working closely with global counterparts)
Salary benchmarks
Our take
Warner Bros Discovery (WBD) is an entertainment company formed from the 2022 merger of Warner Bros and Discovery. It is a leader in the creation, production, distribution, licensing, and marketing of content, with Warner Bros alone boasting a huge library – more than 100,000 hours of programming – before the companies were joined. WBD’s portfolio includes Discovery Channel, Warner Bros. Entertainment, Discovery+, HBO Max, and franchises like “Batman” and “Harry Potter”.
Both of the company’s previous businesses have operated throughout the digitisation of the media space. David Zaslav, CEO of WBD, headed Discovery during its expansion into digital media, to make it a “content company” over a “cable company”. The recent focus for Warner Bros has been on next-gen distribution efforts, expanding the availability of its content across platforms and devices to reach the modern viewer. The new company has plans to migrate to one tech stack, which will require extensive retooling, as well as exploring cost-saving automation opportunities for its operations.
Since the merger, the new giant that is Warner Bros Discovery has had a shaky start, forcing the company to wind down operations and cut back on content, which included the very public scrapping of the “Batgirl” movie. However, it now seems the company may have been ahead of the curve, as a wider trend of cutbacks has been seen from peers in the space. This early move, combined with a hyper-focus on cash generation, seeks to establish WBD as an outperformer in an industry on the downturn.
Kirsty
Company Specialist
Insights
Company
Company values
- Act as One Team: Trust each other, succeed together, and growth together
- Create What's Next: Be curious, innovate, and focus on the future
- Empower Storytelling: Put creators, consumers and partners at the center, and share extraordinary stories
- Champion Inclusion: Empower others, have courage, and pursue equity
- Dream It & Own It: Advocate the mission, ove with speed, and drive results
Company HQ
Midtown Manhattan, New York, NY
Articles
Leadership
David Zaslav
(CEO, not founder)Spent 17 years at NBCUniversal including as President of NBC Cable LLC and NBC Media LLC.
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