Vice President of Global CRM, DAZN
Top of the Funnel, Freemium
Live sports streaming service
Open for applications
Live sports streaming service
1001+ employees
Open for applications
1001+ employees
Company mission
DAZN's mission is to connect fans to the sports they love, their way.
Role
Who you are
- A strong background in CRM with proven success in developing and executing strategies that drive customer retention and engagement
- Expertise in designing and optimizing customer journeys and experiences
- Proficiency in utilizing customer data and analytics to develop personalized marketing campaigns
- Experience collaborating with cross-functional teams to ensure cohesive and effective CRM strategies
- Knowledge of CRM tools and technologies, with experience in their selection, implementation, and optimization
- Strong analytical skills to monitor and evaluate the success of CRM initiatives and make data-driven decisions
- Leadership experience in managing and mentoring a diverse team of CRM professionals
- The ability to adapt CRM strategies to meet the needs of global markets and customer segments
What the job involves
- Create and implement a comprehensive Top of the Funnel global CRM strategy to increase customer retention, engagement, and lifetime value
- Develop Top of the Funnel playbook and copies to centralise and automate global CRM formats and assure seamless execution of campaigns to drive retention
- Design and optimize customer journeys to ensure a seamless experience across all touchpoints, from initial interaction to long-term engagement
- Utilise customer data and analytics to inform CRM strategies, identify trends, and develop personalized marketing campaigns
- Work closely with marketing, content, and product teams to align CRM initiatives with overall business objectives and ensure consistent messaging
- Oversee the selection, implementation, and optimization of CRM tools and technologies to enhance customer relationship management capabilities
- Establish and monitor key performance indicators (KPIs) to evaluate the success of CRM initiatives. Use data-driven insights to refine strategies and improve ROI
- Partner with regional CRM teams fostering a collaborative and innovative work environment
- Adapt CRM strategies to meet the needs of diverse markets and customer segments worldwide, ensuring a personalized approach in each region
Salary benchmarks
Our take
DAZN is a sports streaming subscription service providing full coverage of every game in a league, with commentary from the home country it’s being shown in.
Referred to as the "Netflix of sport", DAZN has pursued an aggressive strategy of buying up popular, undervalued sports rights and launched quickly into new markets since launching in 2016. This has meant they were able to monopolise the television rights for combat sports like boxing and NFL. They now stream nearly 1 billion hours of live sport every year.
The company is also boosted by its sizeable B2B activities, which includes providing streaming and data to other sports broadcasters, betting firms and publishers. DAZN also owns Goal.com, a football website with 100 million users, and Opta, a well-known sports analytics company.
Freddie
Company Specialist
Insights
Some candidates hear
back within 2 weeks
3% employee growth in 12 months
Company
Company benefits
- 25 days’ annual leave (increasing by 3 days after 3 years)
- Nnual performance-related bonus
- Private medical insurance
- Life assurance
- Pension contributions up to 5%
- Free access for you and one other to our workplace mental health platform app (Unmind)
- Learning and development resources
- Opportunity for flexible working
- Internal speaker series and events
Company values
- AMBITIOUS - Everyone here wants to make a big impact at a personal, company and customer level
- INVENTIVE - Pushing boundaries, never settling, always restless, always wanting more for our customers
- PASSIONATE - This means showing commitment and pride in what we do every day
- BRAVE - You need to get stuck in. Bring initiative but don’t be afraid of asking for help
- SUPPORTIVE - We look out for each other and strive for inclusion and diversity in all we do
Company HQ
Hammersmith, London, UK
Articles
Leadership
James Rushton
(Co-founder)He held leadership positions at Perform group for over 16 years
Share this job
View 23 more jobs at DAZN