Lead Brand Designer, Gemini
$158-198k
+ Discretionary annual bonus & new hire equity grant. Salary reflective of New York, California and Washington.
More information about location
Cryptocurrency exchange platform
Be an early applicant
Cryptocurrency exchange platform
1001+ employees
Be an early applicant
$158-198k
+ Discretionary annual bonus & new hire equity grant. Salary reflective of New York, California and Washington.
More information about location
1001+ employees
Company mission
To unlock the next era of financial, creative and personal freedom
Role
Who you are
- 7+ years of experience in a similar role and or formal design training
- Experience with brand design touchpoints: Digital and physical advertising, event design, social design, email and more
- Experience designing for the web and mobile, and or familiar with web and mobile design standards and systems
- Proficient in Figma, Adobe CC, Google Suite
- Can take an undefined design problem, and solve from strategy to execution
- Design fundamentalist knowing the rules, but knows how to bend and break them to create innovative solutions
- Clear understanding of visual hierarchy, balance, rhythm, typography and color
- Creative mindset and ability to adapt to change
- Able to accomplish their given work quickly and thoughtfully
- Comfortable juggling multiple projects and tasks at once
- Has a collaborative work ethic and easy going nature
What the job involves
- In Design, we think comfort zones are the enemy of creativity
- A dynamic team of designers, our team blends beauty with tech to create a world-class brand and product interface for our exchange
- We are inspired by design, fueled by data, and obsessed with the user
- As Lead Brand Designer, you’ll craft moments of delight for the Gemini brand
- You’ll join a dynamic team of innovative visual designers, working to bring brand experience to the next level
- The Lead Brand Designer will liaise directly with our Marketing & Communications teams to create the most compelling and creative ad, social, and video content
- Most importantly, you’ll be responsible for defining how the world views Gemini, evangelizing and educating users about the innovative industry
- This designer will be focused on marketing and brand design while collaborating across the product design team
- This individual will support business goals related to brand building, and brand recognition
- Evolve, explore and apply our visual identity; become fully immersed in the Gemini brand and mission
- Lead multiple projects simultaneously in a fast-paced, ever-changing environment
- Generate clear ideas, concepts and designs of creative assets from beginning to end
- Execute and produce a mix of graphic content that represents Gemini and supports multiple business lines
- Identifying and facilitating cross-functional collaboration with marketing, engineers, and product managers in order to create compelling content for the user
- Presents complex topics to stakeholders and leadership
- Work closely with other designers and marketing partners to formulate, communicate and transform a complex system into a simplistic message
- Introduce new directions and design patterns to meet the requirements while pushing the quality of design forward
- Oversees the execution of assets, typography, logos, icons and interfaces for multiple platforms
- Lead efforts to develop ad campaigns and design styles for product launches, features updates, and ad campaigns
- Develop new patterns as well as iterate on existing designs for the marketing website
- Mentor other designers
Our take
Gemini is a cryptocurrency exchange platform that's known for offering excellent security as well as being available across the US, including in New York - a state not often covered by crypto exchanges.
As a trading platform, Gemini is one of many, but a dedication to innovation and a commitment to working within FCA regulations are what make it stand out from the crowd. After acquiring Blockrize in 2021, the company launched a credit card for US customers that enables them to earn a small percentage of spending back in bitcoin rewards. They also launched the Gemini dollar, a 1:1 USD-backed stablecoin, that combines the price stability of the US dollar with the technological advantages of a cryptocurrency.
The crypto exchange market is crowded with exchange platforms, and Gemini's competitors include giants like Coinbase. However, by operating within regulations and with the recent announcement of its official registration as a digital asset service provider in Europe (where it serves more than a dozen countries), Gemini is in a strong position to face the continued crackdown on unauthorized activity in this market and make a space for itself in the DeFi future.
Freddie
Company Specialist
Insights
Company
Funding (1 round)
Nov 2021
$400m
GROWTH EQUITY VC
Total funding: $400m
Company benefits
- Flexible vacation policy
- Retirement plan matching
- Generous parental leave
- Comprehensive health plans
- Training and development
- Health and wellness perks
- Community events
Company values
- At Gemini, each of us is a captain of our spaceship and free to come up with new ideas to improve our journey. We’re empowered to make decisions for ourselves, for our team, and even for our leaders in order to innovate and build trust.
Company HQ
New York, NY
Articles
Leadership
Tyler Winklevoss
(CEO)Principal at Winklevoss Capital. Studied Economics at Harvard. Notorious for their role in the founding of Facebook, they co-founded Gemini with brother Cameron in 2014.
Cameron Winklevoss
(President)Principal at Winklevoss Capital. Studied Economics at Harvard. Notorious for their role in the founding of Facebook, they co-founded Gemini with brother Tyler in 2014.
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