• Have experience running large, successful direct response programmatic, video, and/or display campaigns for a fast-growing business or agency, ideally across multiple markets and languages. Any experience with creative asset making is a bonus
• Are a team player with strong communication skills to help lead and drive others to become better at what they do
• Put the customer first, always. It’s pointless to run programmatic advertising unless you understand how you’re helping the end user
• Have a strong analytical mindset. This means being very comfortable and confident in gathering actionable insights from data
• You are able to make autonomous decisions - You’ll have the autonomy to use what you know and learn to prioritise, take decisive actions and execute freely with the goal of improving performance in your region(s)
• You are passionate about digital marketing and know what levers to pull when optimising a campaign against specific KPIs
• Have experience running app, display and/or video ads on Google Ads
• Have experience running programmatic mobile, display and/or video ads on a DSP
• Are proactive and able to prioritise projects on impact, with a low level of supervision

Desirable

• We’re looking for a proactive, data-driven Marketing Manager who gets programmatic advertising. This role is a unique opportunity to join a team who have been testing and learning while working closely with different ad platforms to help millions discover our app and web products and save money using Wise
• The challenge is big and the learning curve is steep, but you’ll be well supported by a friendly and resilient team
• This is an all-round, hands-on performance marketing role — you’ll be building, scaling, and executing direct response campaigns, using your strategic, data analytics and creative skills to efficiently optimise multiple accounts and drive growth globally
• Owning regional programmatic display and video campaign performance in line with growth goals
• Evaluating creative performance and working with our Creative team to produce best-in-class display and video ad content to get the Wise story out there
• We are constantly striving to improve campaign efficiency, and you will have the opportunity to own the A/B testing process across landing pages, creatives, ad copy and more
• Creation and maintenance of reporting dashboards and weekly/monthly reports, along with contributing to wider team-based plans, presentations, and updates
• Making full use of automation solutions available, implementing processes and practices that maximise operational efficiencies whilst identifying opportunities for process improvement, and providing recommendations
• Working closely with analysts to spot issues with data as well as opportunities to improve campaign performance
• Working with other Performance Marketing channels to share insights and learnings to help maximise performance of campaigns and potentially uncover new opportunities