Senior Marketing Analyst, Remitly

Maternity Cover (12 month Fixed-Term Contract)

Salary not provided
SQL
Python
Tableau
R
Excel
Periscope
Senior level
London
Remitly

International payments company

Open for applications

Remitly

International payments company

1001+ employees

FintechB2CPersonal financePaymentsForeign exchange

Open for applications

Salary not provided
SQL
Python
Tableau
R
Excel
Periscope
Senior level
London

1001+ employees

FintechB2CPersonal financePaymentsForeign exchange

Company mission

To transform the lives of immigrants and their families by providing the most trusted financial service products on the planet.

Role

Who you are

  • 5+ years of experience in marketing analytics, experimentation and comfort with basic statistical techniques (including causal inference and regression analysis)
  • Ability to represent complex information in easily understood visualizations (including Tableau, Excel (can perform complex functions))
  • Expertise in SQL, R or Python, and data visualization tools (e.g. Tableau, Periscope)
  • Experience in building regular reports/dashboards to measure channel performance, support decisions on P&L management, find opportunities and performance trends while also helping analyze metric trends
  • Ability to communicate clearly to executives, channel owners, partners, and influence strategic business decisions
  • Strong quantitative, analytical, and problem-solving skills; must be very comfortable with data analysis and driving decision making
  • Biased for action: willing to build the first prototype, and continuously improve based on learnings
  • Possess a natural curiosity to dive into the details and have a strong analytical mindset

Desirable

  • Strong knowledge of upper funnel marketing channels and the role they play in the marketing funnel
  • Knowledge of Media Mix Modeling methods and their usage in measuring ROI

What the job involves

  • As a Senior Marketing Analyst, you will drive analytical decisions for Remitly's brand marketing and upper funnel channels, including audio, TV, OOH and other offline channels
  • This includes measurement and reporting, campaign design and optimization for the channels, contributing directly to growth in acquisition of customers in an efficient manner
  • You will also be a thought partner to your Marketing colleagues and collectively drive decisions that shape the roadmap of Remitly’s brand awareness efforts. In addition, you will be a thought-partner and mentor to analysts on the team
  • Build and optimize a robust measurement framework for measuring ROI from brand and upper funnel investments and enabling strategic decisions. Leverage a variety of metrics and data sources to tell a coherent overall story
  • Partner closely with the Marketing team to design tests and execute analysis to generate actionable insights. Provide ongoing campaign analysis and reporting using a defined set of KPIs
  • Build measurement plans based on strategic imperatives, communication objectives and media strategies
  • Design and implement reporting dashboards that track important metrics and performance trends, and provide actionable insights to marketing leadership
  • Proactively identify and interpret important drivers behind marketing and media performance and deliver insights to channel owners to improve the efficiency of spend and performance of media as aligned with our goals

Salary benchmarks

Otta's take

Xav Kearney headshot

Xav Kearney

CTO of Otta

Since its inception in 2011 Remitly has focussed on helping immigrants to send money across the world faster, cheaper and easier. The company has grown exponentially since then and now operate across multiple continents. Remitly put down most of their success from putting their customers first.

The emergence of digital banks with low transaction fees cross-country has increased the competition in a space whereas previously Remitly was dominant for many years. The company must continue to innovate on product to make sure they're the go-to place for these types of payments.

However, Remitly continues to partner with exciting companies and improve their service for loyal customers. The company is setting its sights beyond its core remittance service, such as through recent introduction of Passbook, an app that allows customers to access digital banking through a partner bank.

Insights

Top investors

Some candidates hear
back within 2 weeks

19% employee growth in 12 months

Company

Funding (last 2 of 10 rounds)

Jul 2020

$85m

LATE VC

Jul 2019

$135m

SERIES E

Total funding: $435.8m

Company benefits

  • Spend up to $1,000 per year on costs related to continuing education or on travel to countries Remitly serves, allowing you to gain insights to our customer’s journeys
  • All of our office spaces offer our employees a place to collaborate and celebrate. With locally sourced artwork and vibrant designs, they create an environment that all can enjoy
  • Fill your cup up outside of work and take advantage of our generous paid time off policies, leave policies, and flex working hours to ensure you are able to meet the demands of life outside of work
  • Tap into the learning routines, resources and affinity groups Remitly provides to help you further your own DEI journey
  • Contribute to the communities we serve through volunteering, employee giving, or civic advocacy
  • Remitly provides rich benefit plans intended to cover the needs of our diverse teammates

Company values

  • Customer centricity: We are here to listen to, learn from and serve our customers. Period.
  • Deliver on promises: We help our customers deliver on their promises by keeping our promises. We are accountable for our commitments, no matter how small.
  • Hire & develop exceptional people: We hire unique and diverse talent who embrace challenges and grow on the job. We coach and invest to help every employee succeed.
  • Act with integrity: We have zero tolerance for unethical people, products, practices or partners.
  • Sweat the details: We roll up our sleeves and stay connected to the details. We don’t settle for “good enough”.
  • Data driven: We attempt to measure everything, then use qualitative and quantitative insights to make better decisions.
  • Bias for action: We urgently prioritize and act. A good decision now is better than a great decision later. When necessary, we disagree and commit.
  • Be an owner: We think, act and take responsibility beyond our immediate team and role, to benefit our customers, colleagues and the broader business.
  • Aim for the stars: We dream big, think long term, and create amazing customer experiences.
  • Continuously improve: We are humble, curious and self-driven learners. We work hard to find the “best” way to do something, then keep trying to find an even better way.
  • Don’t be afraid to fail: We are purpose-driven and don't let fear impact our decisions or actions. When experiments fail or we make mistakes, we learn fast, openly share our learnings, and jump right back in.
  • Lead authentically: Everyone is a leader. We are open, self-aware, and enthusiastically share knowledge and context to help others succeed.
  • Be an empathetic partner: We value positive, long-lasting relationships. We listen and seek to understand, assume positive intent, treat everyone with respect, and advocate as allies for each other.
  • Constructively direct: We are clear about our own intent, then give and welcome feedback that's direct, compassionate, timely and transparent.
  • Joyful: We celebrate how lucky we are to serve our customers and mission, to solve fascinating problems, and to work and have fun with talented colleagues.

Company HQ

Central Business District, Seattle, WA

Founders

After completing an M.B.A from Harvard Business School he worked as a Director for Barclays before founding Remitly in 2011

He was a Director at Real Networks for 7 years before co-founding Shelfari, which was acquired by Amazon as he stayed onboard to run it as CEO

Diversity & Inclusion at Remitly

  • When immigrant communities have access to financial tools and resources, they change the future for themselves and their loved ones. They also transform the local economies where they live and work, as well as the countries where they send money
  • Remitly has joined Pledge 1% and through Remitly’s charitable giving programs, we invest in and support the organizations and coalitions who are committed to improving economic, financial and social inclusion of immigrants and their families
  • DEI is deeply rooted in our purpose and mission at Remitly
  • To effectively serve millions of customers who send money home to their families, it requires teams of committed individuals who demonstrate a deep level of empathy, genuine curiosity, value varied lived experiences, perspectives and backgrounds, and appreciate the different ways we all think, process, present, and operate. The working environment and culture at Remitly and the ways of working we employ, are designed to inspire and unlock everyone’s best thinking
  • All of this is made clear by the way we live our cultural values that show up in how we engage with each other, our customers and the immigrant communities we serve all over the world

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