Enterprise Product Marketing Manager, Snappy
$125-155k
+ An annual target bonus of 15%
More information about location
All-in-one enterprise gifting platform
Open for applications
All-in-one enterprise gifting platform
201-500 employees
Open for applications
$125-155k
+ An annual target bonus of 15%
More information about location
201-500 employees
Company mission
Snappy's mission is to spread smiles across the world.
Role
Who you are
- Expertise in enabling sales teams to effectively engage with enterprise customers
- Strong project management and influencing skills
- Exceptional storytelling abilities, capable of translating complex ideas into narratives that resonate with both internal teams and external audiences
- Proficient in design tools and able to independently create assets such as slide presentations, ensuring high-quality deliverables without relying on a design team
- Data-driven decision-making skills combined with emotional intelligence to craft compelling stories that connect with the audience
- Ability to prioritize, execute, and drive results in a fast-paced environment
- Enthusiasm for emerging technologies, trends, and innovations within the enterprise space
- Experience in defining and implementing effective marketing programs and processes
- Proven track record of connecting features, benefits, and value propositions to drive revenue in the enterprise sector
- Strong knowledge of B2B marketing best practices, with a focus on ABM strategies tailored for enterprise accounts
What the job involves
- Join Snappy, the award-winning gifting platform company, as our Enterprise Product Marketing Manager
- We're expanding our marketing team and seeking an experienced professional to collaborate with senior leadership in defining our product marketing strategies, specifically tailored for enterprise customers
- As the Enterprise Product Marketing Manager, your primary focus will be on crafting messaging, positioning, and value propositions that resonate with enterprise customers
- You'll dive deep into market research to understand target personas and competitive landscapes, enabling you to create compelling messaging that drives demand and supports our revenue goals
- Defining positioning, value propositions, and messaging to showcase the ongoing value of Snappy products for enterprise customers
- Developing buyer personas and integrating insights into messaging to drive demand, retention, and expansion within the enterprise market
- Collaborating with the growth and customer marketing team to test and iterate messaging across various channels, supporting our Account-Based Marketing (ABM) strategy
- Evolving pricing and packaging strategies to maximize revenue and customer lifetime value within the enterprise segment
- Creating assets to support Marketing, Sales, and Customer Success teams, including slide presentations, pitch decks, brochures, sales sheets, demo scripts, and training materials, demonstrating proficiency in design tools and ability to produce high-quality materials independently
- Partnering with Brand & Communications and Growth & Customer Marketing teams to establish a case study, customer reference, and reviews program focused on enterprise customers
- Serving as the subject matter expert on the enterprise market, buyer personas, and competitive landscape, providing insights to the leadership team and educating the Go-To-Market team
- Deepening your understanding of our products, target market, and customers to inform roadmap decisions and support successful product launches
- Allocate 15-20% of time towards contributing to overall release marketing and product marketing initiatives, ensuring alignment with company-wide strategies and impacting all customer segments
Our take
International startup Snappy is a platform that helps clients use AI and demographic data to select and send employee gift proposals, which are not finalized until accepted by the employee. The platform can be integrated into existing HR platforms which helps streamline the budget and impact of corporate giving – which totals over $125 billion annually.
The proven potential of the right gift to clients and employees is something larger corporations appreciate – and the likes of Microsoft, Adobe, and Uber are already Snappy clients. Snappy has seen its business enjoy substantial year-over-year growth, and its demonstrable success shows that Snappy is answering real market demand for impactful gifts and is leveraging its edge over more impersonal competitors like gift card services.
If it continues as planned with refining its gift selection algorithms and expanding its product partnerships, Snappy stands to capitalize on the lucrative market of corporate gifting – and shape it, too, as remote-first working develops.
Freddie
Company Specialist
Insights
Company
Employee endorsements
Team energy
"The energy at Snappy is amazing! We all spend a lot of time focusing on our roles and day to day functions - but when we collaborate or company..."
Company benefits
- Comprehensive medical plan package
- 401(k) match
- Flexible PTO
- Up to two paid days off to participate in volunteer programs
- Welcome gift, holiday gifts, and “just because” gifts! Plus, many of our amazing gifting partners offer discounts to our team!
Company values
- Positive
- Passionate
- Humble
- Fearless
Company HQ
Union Square, New York, NY
Articles
Founders
Hani Goldstein
(CEO)BA in Psychology from Tel Aviv University, followed by Business at Stanford. Served as attorney in Israeli Justice Ministry before founding Snappy in 2015.
Diversity & Inclusion at Snappy
Gabrielle Moore (Manager, DE&I)
- Diversity, Equity, and Inclusion (DE&I) is very important at Snappy because our diverse population is truly the key to our success. At Snappy, we understand that prioritizing DE&I provides intrinsic motivation for our team members to consistently perform at the highest level and exceed personal & professional goals; thus creating success for our business.
- We have cultivated a powerful community of extremely talented and kind individuals, but in order to maintain this unique culture, DE&I has to be at the forefront of every action we take at Snappy.
- In our community, we focus on attracting and retaining exceptional diverse talent, refining systems & processes that holistically promote equity, and empowering each team member to be as creative & innovative as possible.
- We have created this environment by ensuring that every team member respects each other and feels respected, by maintaining an internal community that mirrors the diverse cultures that are represented by our users, and by continuing to uphold the values that are pillars to the mission of Snappy: “being Positive, Passionate, Humble, and Fearless”
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