Brand Marketing Intern, Live Nation
Insomniac, Spring
$18.00 USD Hourly
More information about location
Office located in Calabasas, CA
Entertainment events promoter and producer
Be an early applicant
Entertainment events promoter and producer
1001+ employees
Be an early applicant
$18.00 USD Hourly
More information about location
Office located in Calabasas, CA
1001+ employees
Company mission
Live Nation's mission is to help live music fans more easily and quickly find concert tickets and information about their favourite artists and venues.
Role
Who you are
- Must be at least 18 years of age
- Currently enrolled in an accredited college or university
- Must be able to work out of Calabasas, CA office
- Must have strong organizational skills and attention to detail
- Highly proficient in presentation development, with excellent writing and communication abilities
- Experience with image editing software preferred (such as Photoshop or Canva)
- Typical commitment is 16-24 hours per week
- Must be motivated with an “Everything is possible” attitude
- Must be an active problem solver, instilled with a sense of urgency for projects large and small
- Knowledge of dance music and Insomniac’s brands
- Must be able to tolerate loud noise levels & busy environments
- May work in drastic temperature climates on site at our events
- Must be willing to travel to intern at events during evening and weekend hours, as required, to meet deadlines
What the job involves
- The Brand Strategy Department is Insomniac Events central ideation hub and distribution center of actionable creative marketing across all our amazing Insomniac brands-to include EDC, Escape Halloween, Beyond Wonderland & much more!
- Our team works in creative collaboration with Insomniac stakeholders to add value to all our brand campaigns, strategic rollouts, and assist overall in the management and development of all Insomniac brand properties at scale
- Insomniac Events is seeking a highly motivated and proactive Brand Marketing Intern to join the Brand Strategy team in Calabasas
- This position will assist & learn about several of the key teams underneath the marketing umbrella with a focus on the Brand Strategy department. This position reports to the Brand Strategy Department
- Work with and shadow leads from all Insomniac’s marketing divisions, including festival marketing, concert marketing, marketing technology, digital advertising, social marketing, and more
- Contribute creative ideas to the brand strategy team for content and campaigns, and research trends in alignment with our brands
- Assist with project management tasks via Asana, including streamlining asset approvals, improving organization, and submitting tickets
- Act as a critical thinker, anticipating challenges and proposing effective solutions to ensure the brand's success
- Collaborate with cross-functional teams to ensure brand consistency across multiple marketing channels
- Assist with updating content briefs that align with our brand's voice and resonate with our target audience
Our take
Live Nation is the world's leading live entertainment company, sitting at the top of the market in live events and ticketing. Formed in 2009, it is a major international company, with key business segments made up of concerts, ticketing, and sponsorship and advertising.
Despite its dominant position in the market, the company saw an 84% drop in revenue during 2020 and the closure of live events. Since then, however, demand has been stronger than ever for their ticket sales. This is a reflection that live events remain a clear priority for consumers and has been further reflected in Live Nation's acquisitions of companies - like Goodlive - that complement and bolster Live Nation's portfolio.
In addition to live events, a key area to watch for Live Nation will be the rise of online concert streaming, like that undertaken by competitors such as Driift. Major festivals such as Glastonbury have trialled online concerts with mixed reviews. If it proves successful, this could be a major new section of the entertainment market and a big potential part of Live Nation's future ventures.
Freddie
Company Specialist
Insights
Company
Company benefits
- Unlimited paid time off policy
- Work from home opportunities
- HEALTH: Medical, Dental and Vision benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)
- YOURSELF: Paid time off policy including holidays, sick time and day off for your birthday, free concert tickets
- WEALTH: 401(k) program with company match, Stock Program Reimbursement
- FAMILY: New parent programs & support including caregiver leave and baby bonus, infertility support
- CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings
- OTHERS: Volunteer time off, crowdfunding network
Company values
- Live for artists - Artists are the heart of what we do and we have deep reverence and respect for their creativity. We believe live music is vital to art and culture which is why in 2019, we paid artists more than $6 billion, making Live Nation by far the largest financial supporter of musicians. Beyond global touring deals and festival performances, our Artist Nation group offers services such as management, business marketing and consulting to artists across all genres
- Live for decentralisation - We don’t believe in bureaucracy and we don’t mandate synergy. We keep our corporate teams small, because we trust that our decentralized divisions know how to make the best decisions for their businesses in real time
- Live for ideas - Part of working in a creative industry is imagining what could be and exploring the possibilities. We encourage everyone at Live Nation to dream big and email our CEO with ideas to move our business forward
- Live for entrepreneurship - Employees who thrive here are self-starters who are experts at what they do. While we give a tremendous amount of independence to our employees, we are also precise and exacting about performance. There is no hiding behind process here. You are evaluated on your results and concrete contributions to our business
- Live for focus - We have a long “To Do” list but an even longer “Not To Do” list. As the demand for live events continues to grow across the globe, we have to stay focused on our core mission of connecting artists with their fans for those magical hours of live music
- Live for talent - We believe talent comes from any place or background. This is not a place for elitists. We hire people for who they are – hard workers who deliver results and are passionate about what they do
Company HQ
Barbican, London, UK
Articles
Leadership
Michael Rapino
(President and CEO, not founder)They worked for 10 years in various marketing and entertainment capacities at Labatt’s Breweries of Canada. They held several roles at Clear Channel Communications, including President and CEO of Global Music. They were named CEO and President of Live Nation in 2005.
People progressing
Joined as a Financial Accounting Manager in 2017, promoted to Director and then VP of Financial Accounting.
Joined as Executive VP Marketing in 2012, promoted to Senior VP & Head of Marketing after 2 years.
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