Account Based Marketing Specialist, Achievers
2 days a week in office
Recognition and rewards software for employees
Be an early applicant
Recognition and rewards software for employees
501-1000 employees
Be an early applicant
2 days a week in office
501-1000 employees
Company mission
To change the way the world works.
Role
Who you are
- Achievers is seeking a proactive and innovative Account-Based Marketing (ABM) Specialist to join our ABM Practice
- At least 2-3 years in B2B, preferable SaaS experience developing and executing account-based marketing campaigns and plans
- Proven revenue generation success and a demonstrated understanding of key account marketing mix optimization is a must
- Experience with CRM and marketing automation tools such as SalesForce and Marketo are highly desired
- Experience with vendors in our current ABM toolkit such as Demandbase, LeanData, Drift and Sendoso a plus
- Possess a solid understanding of digital marketing strategies, both inbound and outbound
- Relationship management skills with ability to build rapport, influence and deepen relationships with stakeholders
- Ability to project management larger workstreams at the same time as multi-tasking many plays that are on the go
- Ability to take the occasional call outside of standard working hours to support our colleagues in EMEA and APAC
- Degree in Marketing or a related field
- Goal & detail oriented, structured, process led, with an analytical mindset
- Must be a self-starter and must be able to work individually and with diverse teams
What the job involves
- In this pivotal role, you will act as the linchpin between sales and marketing, focusing on leveraging intent data, buyer signals, and account insights to drive personalized, data-driven marketing strategies
- As part of a small team of ABM marketers, you will collaborate closely to fuel our growth engine by blending strategic thinking, creative execution, and deep knowledge of marketing automation tools
- Your mission is to develop and scale ABM campaigns that align with our strategy and ensure marketing and sales are truly aligned
- Your approach to demand creation and deal acceleration will be highly personalized and targeted
- You’ll get to know our customers by persona and buyer journey
- You will then take that knowledge to create and execute account-based marketing campaigns by collaborating with marketing, sales and other stakeholders across the business with an end goal of helping to drive new acquisition opportunities as well as expansion within targeted accounts
- You will engage all members of the account plan, identifying gaps and closing them in the process
- Every day will be different and you’ll have no problem wearing multiple hats
- Research industry best practices and experiment with new ideas within our space
- Expand our in-house playbook of successful ABM strategies by documenting our wins
- Work cross functionally within Achievers to keep sales up to date with campaign performance, manage expectations and obtain support and resources needed to continue to run your plays
- Sell the success of our programs by sharing updates in town halls and team meetings
- Act as a subject matter expert with our regional counterparts to share knowledge and support ABM adoption in their region as needed
- Develop and manage a full calendar of ABM programs, tracking performance against forecasts and adjusting strategies as necessary to meet objectives. Design each play by developing the messaging and ideas for the assets. You have always been creative and have a way with words and personalization
- Dig into the numbers on what types of campaigns are working best and work to optimize campaigns that aren’t performing
Our take
Employees with a strong sense of belonging are twice as likely to be engaged, productive, and resilient. Achievers' platform aims to foster this belonging while delivering smart work experiences, guiding organisations towards an employee-powered culture. The platform uses personalised, mobile-first experiences and AI-driven content to boost employee participation.
Achievers caters to organisations ranging from 500 employees to large Fortune 500 companies like Marriott, Deloitte, 3M, and Microsoft. Annually, Achievers' members share tens of millions of recognition and celebration moments, highlighting its popularity and effectiveness. Continuous product enhancement is essential for maintaining its market leadership.
Recently, Achievers became available on Google Cloud Marketplace, enhancing its strategic partnership with Google Cloud. This expansion simplifies procurement and management for customers, providing a reliable, real-time global network for exceptional user experience and performance. Integrations with Google Chat and Gmail will ensure seamless recognition within the flow of work, demonstrating Achievers' commitment to empowering employee appreciation.
Freddie
Company Specialist
Insights
Company
Funding (last 2 of 4 rounds)
Sep 2011
$24.5m
SERIES C
May 2009
$6.9m
SERIES B
Total funding: $39.4m
Company benefits
- Parental Leave Top-up 👶🏼
- Health Benefits and Life Insurance Coverage Upon Your First Day 🩺
- RRSP Matching 🙌🏼
- Flexible Vacation 🏖️
- Employee and Family Assistance Program 🤝🏽
- Full access to the LinkedIn Learning Library 👩💻
- Internal Mentorship Program 🎓
- Employee-Led Employee Resource Groups 👏🏼
- A beautiful office space located in Liberty Village, Toronto 🇨🇦
- Participation in our Points-based Employee Recognition Program ✨
- Opportunities for professional development and career growth 📈
Company values
- It’s The People - We are exceptional because of our people, empowering every A-Player to develop and thrive
- Be Bold - Inspire creativity, deliver continuous innovation, and find opportunity in failure
- Own The Outcome - Act with a sense of urgency. Think big, prioritize, take action, and be accountable for the outcome
- One Team - Invest in our collective success. Leverage shared genius and promote teamwork by embracing authentic, timely communication
- Win With Customers - We win with our customers – we are successful when they are successful
Company HQ
King West Village, Toronto, ON
Articles
Leadership
Jeff Cates
(CEO, not founder)Experience as Vice President of PSG Consumer at Hewlett-Packard for 3 years, and President and CEO of Intuit Canada for 8 years.
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