Senior Product Marketing Manager, Webflow
Webflow AI
$143-226.5k
Salary dependent on location. + Equity
More information about location
No-code web design and hosting platform
Be an early applicant
No-code web design and hosting platform
1001+ employees
Be an early applicant
$143-226.5k
Salary dependent on location. + Equity
More information about location
1001+ employees
Company mission
To give creative designers the tools they need to create powerful and beautiful websites, all without having to code.
Role
Who you are
- Have 5+ years of product marketing experience in the B2B enterprise software space
- Have experience in AI & web design/development
- Possess demonstrable understanding of web design and development and the relevant audiences associated with that type of work
- Have experience marketing and bringing technical AI-products to market
- Have owned a product area end-to-end; including product strategy, positioning, go to market and revenue targets
- Enjoy turning complex technical concepts in to simple, thoughtful, and compelling stories
- Have experience with crafting, iterating, and testing end-user messaging
- Enjoy driving and validating new initiatives, then transforming them into repeatable programs
- Have prior experience working at product-led growth organizations and/or freemium business models
- Bonus: Have deep experience using Webflow or similar web development technology
What the job involves
- We’re looking for a Senior Product Marketing Manager, Webflow AI to play a critical and strategic role in our company’s growth
- We are looking for a senior product marketer with a deep understanding of positioning and go-to-market to support our product team in launching our AI product investments
- You will partner closely with product leadership, including executive visibility on day one - to define our approach to new AI features for our core audience
- Then you’ll work with product counterparts to bring these bets past the finish line, including building positioning, messaging and go to market strategy, and partnering with the internal stakeholders to make these investments commercially successful
- You’ll be a trusted advisor to key senior leaders and ultimately be accountable to driving growth for the business
- This is a highly visible and strategic role in which it will be crucial to build trust and partnership with other marketers in addition to colleagues in: Product, Content, Brand, Pricing, Sales, Integrated Marketing, Community, Education, and Partnerships
- Reporting to the Head of Product Marketing
- Develop an expert understanding of Webflow’s products, use cases, and the markets in which we compete — to bring to market new functionalities that drive value for our customers and our business
- Partner closely with product leaders to identify opportunities for new investment areas, including leading workstreams on product market fit, competitive analysis, and product scoping
- Bring new launches to market with a focus on driving commercial success - including developing pricing and packaging for new features, and partnering with sales leadership on enablement and deal support
- Partner closely with integrated marketing on building scalable campaigns that help us enter new markets - including content creation, audience segmentation, PR and demand generation
- Take an agile approach to go to market: being willing to test, iterate and define new processes for how we market new products at Webflow
Our take
No-code development systems allow users to create and publish the kind of output that was once only possible with the help of a team of developers. Webflow is one such platform that allows non-developers to create professional websites without knowing any code. It joins others such as Pantheon, Weebly, Squarespace, and Wix in a hotly-contested low-code development market. While competition is high, so too is demand, with low-code platforms accounting for more than 65% of application development activity in 2024.
The popularity of platforms such as Webflow is perhaps not surprising, as low-code development is usually cheaper for companies to implement and reduces time to market. Webflow has been used by over 3.5 million designers and teams to create sites for companies including enterprise brands such as Dell, Rakuten, UpWork, and Petal. It raised a large amount of funding in a Series C round in 2022. This is being used to further develop its platform, with a longer-term goal of pivoting to providing a no-code tool not only for websites, but software development as well.
Steph
Company Specialist
Insights
Company
Funding (last 2 of 4 rounds)
Mar 2022
$120m
SERIES C
Jan 2021
$140m
SERIES B
Total funding: $334.9m
Company benefits
- 100% insurance coverage
- 401K and financial planning
- Paid time off
- Annual retreat and offsites
- 10% time - Take up to 4 hours per week to focus on building skills, working on projects, or learning new Webflow-related things outside of your daily to-do’s.
- Commuter benefits
- Vacation bonus
- Office setup budget
- Health and wellness stipend
- Remote work reimbursements
- Continued education coverage
- Choose your own adventure
- Webflow subscription discount
Company values
- Obsess over customer experience
- Move with heartfel urgency
- Say the hard thing with care
- Make your mark
Company HQ
SoMa, San Francisco, CA
Articles
Leadership
Vlad Magdalin
(Co-founder & CEO)Having studied Computer Science at California Polytechnic, Vlad worked as a Web Associates Systems Engineer for 3 years before co-founding Chatterfox.com, where he spent 4 yeas. He left his Software Engineer position at Intuit in August 2012 to co-found Webflow the following month, and has been CEO since.
Sergie Magdalin
(Co-founder)Sergie spent 4 years as a freelance Graphic Designer before joining NameMuir Skate as a Web & UX Designer.
Bryant Chou
(Co-founder)Previously a Senior Software Engineer at Intuit and CTO at Vungle. He was also the founding CTO at Webflow.
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