Senior Product Marketing Manager, Zoom
$121.6-266k
In addition to the base salary and/or OTE listed Zoom has a Total Direct Compensation philosophy that takes into consideration; base salary, bonus and equity value
Video-focused online communications platform
Job no longer available
Video-focused online communications platform
1001+ employees
Job no longer available
$121.6-266k
In addition to the base salary and/or OTE listed Zoom has a Total Direct Compensation philosophy that takes into consideration; base salary, bonus and equity value
1001+ employees
Company mission
To make video communications frictionless and secure.
Role
Who you are
- 10+ years or equivalent professional experience in product marketing within the SaaS space (experience in the Sales/Go-to-market technology market
- Have at least 2 years in a role owning product marketing tasks for a conversational intelligence product
- Possess excellent written (storytelling) and verbal communication skills with the ability to deliver simple and actionable analysis
- Have amazing communication skills and are successful in matrixed organizations
- Have proof of compelling working relationships across all levels and building cross-functional relationships with key stakeholders including Product, Engineering, Customer Success, and Sales
What the job involves
- We are hiring a Sr Product Marketing Manager focused on our AI conversational intelligence product for revenue teams, Zoom Revenue Accelerator, to join our Product Marketing team at Zoom
- This is a U.S. individual contributor role with no direct reports
- Zoom Revenue Accelerator (ZRA) offering enhances seller productivity, shortens deal cycles, and improves revenue predictability with actionable insights directly from Zoom Meetings and Zoom Phone customer interactions
- Our customers are go-to-market leaders and their revenue teams
- This person is responsible for setting the marketing growth strategy by partnering with other teams to deliver differentiated messaging and vision to take ZRA to the next level
- You’ll collaborate with product management, design and sales teams to co-own and execute marketing and enablement plans focused on growing pipeline, sales, and adoption in this high-growth segment
- Leading go-to-market marketing, pipe generation, enablement plans and aligned execution with the goal of driving customer acquisition, upsell and retention. Craft target personas and growth profiles and build effective go-to-market strategy targeting each
- Owning, developing and clearly articulating the Zoom Revenue Accelerator value proposition and messaging. Creating effective growth marketing plans aligned to sales priorities such sales enablement (discovery guides, personas, journey mapping) and customer facing assets (white papers, solution guides, demos)
- Analyzing data to identify opportunities including pricing, sales, channel performance and customer buy-flows to simplify and remove friction from the process and increase adoption
- Being the thought leader and champion of our ZRA customers - use insights from internal teams, customers and research to inform the go-to-market strategy. Being the leader and speaker on how customers can use ZRA
- Aligning and defining KPIs to create sales tools, integrated campaigns and marketing assets that make an impact throughout the buyer journey
- Being the expert of the revenue intelligence competitive landscape and key differentiators with the ability to deep dive into analytics and reporting. Will craft differentiated messaging. Understanding market, segmentation and opportunities globally to position ZRA effectively and identify product attach strategies within the existing Zoom portfolio of products
Application process
- Anticipated Position Close Date: 07/14/24
Our take
Zoom reworked video conferencing when most people assumed it was a solved problem, with services from Cisco and Skype already ubiquitous in workplaces and homes. However, its videoconferencing infrastructure was simpler to use, faster and more flexible than any previous solution, and it swiftly took the world by storm.
Its success bred competition, however, and companies such as Microsoft and Google, along with numerous smaller communications firms, have begun making inroads on Zoom's formerly commanding lead. Additionally, as workplaces are mostly adopting a hybrid or flexible working strategy, some of its importance as a workplace tool is wearing off and it is recording a gradual decline in daily usage rates.
To counter these trends, Zoom is expanding its business offerings through product development and strategic aquisitions, such as that of Solvvy (an AI and automation service) in 2022. It remains to be seen if this will be enough to turn things around for Zoom: along with many other large tech companies it has recently engaged in large-scale layoffs to realign itself with a difficult economic situation. Still, it is a profitable company and a household name, and its track record of innovation means it is still very much one to watch in the communications space.
Freddie
Company Specialist
Insights
Some candidates hear
back within 2 weeks
7% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jan 2017
$100m
SERIES D
Feb 2015
$30m
SERIES C
Total funding: $148.5m
Company benefits
- Work from home opportunities
- Retirement benefits
- My-Time-Off (MTO), an extended vacation policy
- Employee Stock Purchase Plan (ESPP) and Restricted Stock Unit (RSU) Equity Program plus Yearly stock grant for all employees
- Wellness and fitness reimbursement, wellness resources, Thrive Global wellness app, TaskHuman wellness coaching app
- Employee Assistance Program (EAP) including emotional support, financial resources and legal guidance
- Paid Parental Leave (both parents) 16 weeks paid leave (or statutory if more generous)
- Employer Matching of Charitable contributions up to $500 USD equivalent/year
- Annual Zoom Store Allowance
- Business Travel Accident Insurance
Company values
- Community: We're committed to making a positive impact on our community with our environmental, social and governance (ESG) efforts. Our dedicated social impact arm, Zoom Cares, focuses on making a difference in three key areas: education, social equity, and climate change.
- Customers: Our customers are at the center of everything we do here at Zoom. We work hard to build innovative products that help people communicate, collaborate, and connect.
- Company: Zoomies show care for our company by conducting business ethically and serving our customers and colleagues with integrity. We value transparency and welcome our employees to speak up, ask questions, and provide feedback so we can keep growing as an organization.
- Teammates: Zoomies work collaboratively across teams and locations to deliver happiness to our customers. We recognize our fellow teammates’ actions and achievements through employee-nominated Zoomie of the Quarter awards and an employee recognition program. We also have fun together! Our volunteer, employee-led Happy Crew organizes meet-ups and global holiday celebrations throughout the year.
- Selves: We give employees the flexibility to care for themselves and their families with a comprehensive benefits program that includes generous parental leave, health and wellness benefits, retirement benefits, and My-Time-Off (MTO), an extended vacation policy.
Company HQ
Downtown San Jose, San Jose, CA
Articles
Leadership
Eric Yuan
(CEO)Previously VP Engineering at Cisco and WebEx.
People progressing
Joined as a Sales Development Representative. Promoted to SMB Account Executive after 6 months, and then to Commercial Account Executive after 2 further years. Is now an executive in Sale, Digital Natives & Start-Ups.
Diversity & Inclusion at Zoom
- Workforce is about who and how we hire. We actively engage with external sourcing partners to invite the best and brightest talent from the broadest backgrounds to consider working at Zoom. We continuously take stock of how we evaluate candidates to ensure that they are getting a fair and equal opportunity to share their capabilities
- Our DEI Marketplace efforts are all about how we include and consider our customers, with the ultimate goal of creating better products and experiences with them in mind
- An example of our Marketplace efforts include leveraging our ERGs and strategic partners to provide feedback on product designs and features
- Workplace is how Zoomies experience Zoom once they are here. Do they feel a sense of belonging to the organization? Do they have an opportunity to build networks and connections outside of their day-to-day roles?
- Examples of our Workplace efforts include our Employee Resource Groups, employee-driven, volunteer groups that foster DEI in the workplace and encourage employee engagement and support
- Our DEI Community efforts are focused on how we do our part to make the world more equitable for all. In partnership with our internal teams and external strategic partners, we forge partnerships that advance our DEI mission and Zoom’s core value of Care
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