Digital Marketing Manager, Castor
+ Employee Stock Option Plan
Clinical trials platform
Open for applications
Clinical trials platform
201-500 employees
Open for applications
+ Employee Stock Option Plan
201-500 employees
Company mission
To solve the world’s healthcare challenges with research data.
Role
Who you are
- This role demands a strategic thinker who is passionate about data-driven paid media campaigns and has a proven track record of building and scaling B2B businesses
- 5+ years experience as Digital Marketing Lead or similar
- Demonstrated experience in B2B media buying, lead generation, and acquisition strategies
- Experience in cross-channel digital tactics - SEO/SEM, Google Analytics, Google Ads, Email
- Technical Knowledge - a deep understanding of software concepts & terminology (life sciences an advantage)
- A passion for innovation - constantly looking for new ways to reach and engage our target audience
- High Standards - a penchant to always raise the bar and find ways to get faster or better in your work
- An extreme sense of ownership, initiative and a self-starter attitude to pursue campaign success
- Results-Driven - ambitious goals and a hunger to take ownership and drive significant business impact
- Collaborative Skills - the skill to foster a cohesive & productive work environment in your own team & others
- Effective Communication - an open, honest communication style that builds trust in customers & colleagues
- Customer Focus - an empathy towards customers & an audience focus when building content & campaigns
- Data-Driven - an analytical mindset for decision making processes & looking to data for deeper insights
- English Proficiency - an excellent command of written & spoken English with native-level fluency
What the job involves
- As the Digital Marketing Manager, you will oversee and enhance Castor's digital marketing channels
- Your primary goal will be to drive growth and maximize ROI through strategic digital campaigns aligned with our product and segment strategies
- Digital Marketing Strategy: Create comprehensive digital marketing plans that align with business objectives and drive measurable results
- Relentless Optimizations: Continuously test, analyze, and optimize campaigns to improve performance and achieve KPIs
- Data-Driven Paid Media: Manage and optimize paid media campaigns across various platforms (Google Ads, LinkedIn etc.) using data-driven insights to maximize ROI
- Drive and Measure ROI: Implement and manage systems to track and report on campaign performance, making data-backed recommendations to drive MQLs and influence sales pipeline
- Ad Content Strategy and Management: Create compelling ads and distribute to ensure alignment with marketing goals and brand messaging
- SEO and SEM Management: Develop and implement strategies to improve organic search rankings and drive paid search traffic
- Email Marketing: Design and execute email marketing campaigns to nurture leads and drive conversions
- Analytics and Reporting: Use analytics tools (Google Analytics, Salesforce Dashboards, etc.) to track, report, and analyze website and campaign performance
- Budget Management: Manage the digital marketing budget, ensuring efficient allocation of resources to maximize return on investment
- Staying Current: Keep up-to-date with the latest digital marketing trends, tools, and best practices
Our take
Castor’s cloud-based clinical data management platform allows clinical trials to be carried out faster and in a more decentralised and patient-focused manner. Some of the biggest roadblocks to successful clinical trials are the length of time they can take, a lack of diversity in participants, and a simple shortage of trial subjects. Castor’s tech allows researchers to overcome these obstacles by more easily capturing and integrating data.
Castor, along with other med tech startups like Thread and Florence garnered praise during 2020 as a lot of medical research transitioned to virtual. In a clinical trials market that’s worth over $40 billion worldwide and still growing, the fact that Castor counts the WHO in its customer base is encouraging.
Backed by Eight Roads Ventures and F-Prime Capital, Castor is aiming to use its funding round to continue product development, data gathering, and increase its manpower, with a view to expanding operations beyond the US and into Asia.
Steph
Company Specialist
Insights
Company
Funding (last 2 of 4 rounds)
Jul 2021
$45m
SERIES B
Aug 2020
$12m
SERIES A
Total funding: $64.1m
Company benefits
- Unlimited annual leave, plus national holidays per location. Minimum of 25 PTO days per year to be taken.
- Access to Calm App
- Quarterly downtime weeks
- Bi-weekly virtual meditation sessions
- Virtual company events
- Sleeping courses
- A ‘wellbeing boost slack channel
- Access to a company coach
- A 24/7 accessible ‘getting things done’ workshop
- An annual €750 credit allowance in Learnerbly
- An annual €750 (or the currency equivalent) to spend on professional development
- Quarterly alignment cycle promoting open feedback through Leapsome
- Access to Appical which supports an amazing remote onboarding journey
- Ensuring you have the best possible remote working setup
- Work remotely or from a Castor office location near you
- A focus on agile and flexible working
- A Mac or Dell laptop
- Personal IT support and setup on your first day
- Access to professional tools including G-Drive, Zoom, Miro, Slack, Confluence, ProductBoard, Figma, Jira, and Asana
- Internal communication and meeting guidelines to support asynchronous communication
Company values
- Achieve anything with a happy and healthy team
- Maximize research impact
- Push boundaries through direct communication and diversity
- Amaze through user-friendly and rewarding experiences
- ACT RESPONSIBLY and protect the data
Company HQ
Hudson Square, New York, NY
Articles
Leadership
Derk Arts
(CEO)Has over fifteen years of experience in medicine, research and technology.
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