Principal Product Marketing Manager, Circle
$175-225k
Annual Bonus Target: 17.5% + Equity
More information about location
Global crypto finance company
Open for applications
Global crypto finance company
1001+ employees
Open for applications
$175-225k
Annual Bonus Target: 17.5% + Equity
More information about location
1001+ employees
Company mission
To raise global economic prosperity through the frictionless exchange of value.
Role
Who you are
- 10+ years of relevant experience in Product Marketing or combination of Product, Engineering, Marketing, Business Development or related field; experience with B2B software or technology services preferred
- Deep knowledge of blockchain, digital currency, fintech, and capital markets
- Experience with creating compelling and differentiated positioning, messaging, and core product marketing collateral from the ground up for highly technical products
- Experience with driving GTM strategy and execution alongside highly cross-functional teams
- Highly independent and motivated to go deep in the tech and learn
- Thrives in unstructured environments and builds order in chaos
- Familiarity with Slack, Google Workspace, Coda, and macOS
What the job involves
- Circle is looking for an experienced Principal Product Marketing Manager to define and drive Go-to-Market for Circle’s platform of developer tooling and blockchain infrastructure
- This role will report to our Senior Manager of Product Marketing and work on a dynamic, action-oriented team focused on this strategic product pillar
- Serving as the subject matter expert on our products’ features and benefits, competitive landscape, customer segmentation, and platform narrative for developers
- Developing positioning, messaging, and channel strategy to drive GTM for new product launches and ongoing growth initiatives
- Partnering with Product and Business Development to identify new market opportunities and support the discovery and definition of new products
- Coordinating with cross-functional teams to support GTM activations with marketing, communications, and sales enablement materials (e.g. product webpages, blog posts, pitch decks, 1-pagers, battlecards, technical workshops, case studies)
Otta's take
Sam Franklin
CEO of Otta
Circle is a financial technology firm looking to enable businesses to harness the power of digital currencies and public blockchains for payments, commerce, and financial applications. The company’s USD Coin (USDC) has become the fastest growing, regulated, and fully reserved dollar digital currency.
The company is backed by the world’s largest asset manager, BlackRock, as well as crypto exchange company Coinbase, and has been proactively preparing for possible upcoming federal regulations. Regardless of the current crypto downturn, this means that Circle is still well-placed to see steady long-term growth.
Insights
Company
Funding (last 2 of 8 rounds)
Apr 2022
$400m
GROWTH EQUITY VC
May 2021
$440m
GROWTH EQUITY VC
Total funding: $1.1bn
Company benefits
- We offer flexible paid time off — so you can thrive at work, and at rest
- No matter where you live, we offer a market competitive suite of health benefits to help keep you and your loved ones safe
- Work Remotely: Do your best work from home. With a company laptop, stipend for business equipment, and access to WeWork locations, Circle remote jobs empower our employees to do their best work.
- All U.S. employees enjoy 401(k) benefits with company matching, and can become owners in Circle through our equity program
Company values
- Multistakeholder - We must organize, incentivize and measure ourselves against meeting the needs of all of our stakeholders
- Mindful - We seek to be present and aware, to be respectful, active listeners (with each other and with our customers alike), and pay attention to detail
- Driven by Excellence - We relentlessly pursue excellence, we do not tolerate mediocrity, we reward based on merit, and we work intensely to achieve our goals
- High Integrity - We seek open and honest communication, and hold ourselves to very high moral and ethical standards
Company HQ
South Boston Waterfront, Boston, MA
Founders
Jeremy Allaire
(CEO)Founder & former Chairman and CEO of Brightcove. Former Entrepreneur in Residence at General Catalyst Partners, CTO of Macromedia, and Co-Founder & former CTO of Allaire Corporation.
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