Director of Revenue Enablement, Applecart
$150-200k
Plus discretionary annual cash bonus and equity
More information about location
3 days a week in office (Manhattan, NY)
Social graph platform for marketing
Open for applications
Social graph platform for marketing
101-200 employees
Open for applications
$150-200k
Plus discretionary annual cash bonus and equity
More information about location
3 days a week in office (Manhattan, NY)
101-200 employees
Company mission
To provide the intelligence that sophisticated organizations use to power their strategy for winning over key decision makers.
Role
Who you are
- Substantial experience in sales enablement, ideally at fast-growing B2B technology-enabled services or software companies
- Strong understanding of the sales ecosystem, including sales processes, methodologies, content, tools, and trainings
- Demonstrated excellence in development and design of sales collateral (presentations, templates, one-pagers, standard email copy, etc.)
- Experience managing employee training and onboarding programs
- Expertise in key software in the sales tech stack, including:
- CRM software like HubSpot or Salesforce
- Conversation intelligence tools like Gong or Chorus
- Knowledge management platforms like Confluence
- Presentation software like PowerPoint or Google Slides
- Shared drive software like Google Drive or Sharepoint
What the job involves
- As a leader on the go-to-market team, the Director of Revenue Enablement will be the company’s first enablement hire and play a crucial role in ensuring the effectiveness and scalability of our rapidly growing Sales team
- As we aim for our fifth consecutive year of 100%+ year-on-year revenue growth, you will lead the development and implementation of a robust onboarding, training and continuing education program for a team of soon-to-be 20+ senior sellers, as well as own the development of and updates to sales collateral as we expand to new buyer personas and rollout new products
- You will be responsible for identifying gaps in existing sales training and collateral and develop content and programming to fill them
- You will leverage performance data and conversation intelligence to identify areas of opportunity for training and development
- In this position, you will work closely with executive leadership (including our Co-CEO) and members of the Business Development, Product, Client Services and Operations teams
- This role will report to the VP of Business Operations
- This role is initially an individual contributor which will receive support from other Operations team members, but is expected to ultimately lead a small team of enablement professionals as the company grows
- Own the new hire onboarding program for Sales team:
- Iterate and improve upon the existing training curriculum for sales roles to improve seller ramp time
- Manage the new hire onboarding process and verify new team members’ readiness to represent Applecart’s products to customers
- Manage training and certification of the go-to-market team for new product/feature rollouts and new process rollouts
- Collaborate with stakeholders from Product, Sales and Client Services to develop the appropriate training and certification programs for new products or features
- Collaborate with Sales leadership and Sales Operations to develop training and certification programs for sales processes and skills
- Own the outcomes of the training programs you manage: continually measure program completion, participant performance and business impact of each program
- Own the creation and curation of sales collateral that that enhances the effectiveness of the Sales team
- Solicit input from the Sales team regarding needed collateral
- Ideate and create new sales collateral and update existing sales collateral
- Socialize new or revised sales collateral with key stakeholders for approval
- Improve the ease-of-use of sales collateral templates by making them easily accessible and easy to customize
- Observe customer meetings and embed with the go-to-market team as needed to develop an independent perspective on necessary collateral or training
- Using performance data and conversation intelligence tools, collaborate with revenue leadership to identify knowledge and skills gaps across the Business Development team, and build continuing education strategies to close those gaps
- Collaborate with the Product team to develop a communication strategy and calendar for effectively managing new product or feature rollouts
- Partner with Sales Operations to source, implement, manage, and train on technologies that drive productivity for the Business Development team
Our take
Applecart uses publicly available data, both online and offline to build a map of real-world interpersonal relationships, which clients can leverage to run more rewarding advertising and marketing campaigns.
The company was founded on the ideal that social influence, or word of mouth, is the most impactful motivator. Thus, its social graph technology theoretically allows for more accurate targeted advertising than geo-fencing or demographic targeting.
Applecart started out on political campaigns, encouraging people to get involved in elections and boost low voter turnout. In the last few years however, the company has begun to move further into commercial work with the likes of Boeing, as well as nonprofits such as The Business Roundtable.
Interestingly, one of Applecart’s major backers, and now a board member, is Ari Emanuel, the CEO of Endeavor – an entertainment and media agency which owns the Ultimate Fighting Championship (UFC). While it’s not clear that the UFC is a customer of Applecart at present, this does give a strong indication of the level of clients that the company now has access to.
Steph
Company Specialist
Insights
Company
Funding (last 2 of 3 rounds)
Feb 2023
$10.4m
LATE VC
Jul 2018
$4.1m
EARLY VC
Total funding: $14.5m
Company benefits
- Applecart pays 75% contribution towards Medical, Dental and Vision
- 401(k) with 4% company match
- HSA and FSA
- OneMedical: On-demand primary care free to all employees whether you take our insurance or not!
- Health Advocate: Personal healthcare concierge
- Teladoc: Network of virtual healthcare providers
- Talkspace: Online mental health therapy
- Headspace: Full access to the meditation app
- Kindbody: Fertility & gynecology services
- 35 days of Paid Time Off: 20 vacation days, 10 personal days, 5 sick days
- 14 company holidays
- Bereavement leave
- 16 weeks of fully paid parental leave inclusive of birth and adoption for primary and secondary caregivers
- Frequent company-wide and team social events such as game nights, cooking classes, summer boat cruises, paint & sip, karaoke, escape the room, bowling, team dinners, baseball games, holiday parties and plenty more
- Stocked fridge of full of drinks and plenty of healthy (and less healthy) snacks
- Weekly happy hour and bagel breakfast
- Pre-tax commuter benefits
- $300 workstation budget to personalize your at-home or in-office space
- Hybrid in-office setup: we work from our office in midtown Manhattan every Tuesday - Thursday and give the option to work from anywhere on Monday and Friday
Company HQ
Garment District, New York, NY
Articles
Leadership
Matthew Kalmans
(Co-CEO)Forbes 30 under 30. Co-founded Applecart while an undergraduate student at the University of Pennsylvania.
Sacha Samotin
(Co-CEO)Forbes 30 under 30. Along with co-founder and co-CEO Matthew Kalmans, studied at the University of Pennsylvania, where Applecart was first launched.
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