Head of Creative, Motorway
1+ day a week in office
Car marketplace
Be an early applicant
Car marketplace
201-500 employees
Be an early applicant
1+ day a week in office
201-500 employees
Company mission
To build a better car market for everyone, harnessing the power of technology to deliver an amazing experience.
Role
Who you are
- The ideal candidate will have a deep understanding of creative trends in tech, with expertise in branding, advertising, digital platforms (including social media and CMS), web usability, accessibility, digital trends, email templates, and website design
- Proven leadership experience in in-house consumer marketing, with experience in developing and scaling teams
- Experience working on brand and performance campaigns for tech brands at scale, delivering high-volume campaigns
- Proficient understanding of creative across channels, social platform best practices, and user acquisition KPIs
- Proven track record and a robust portfolio of successful 360-degree creative work and world-class campaigns across multiple channels and territories
- An excellent communicator with a proven ability to inspire trust and confidence and influence at senior levels, both internally and externally
- Experience in leadership positions, with a demonstrated ability to lead, grow, and retain a team while being hands-on
- Demonstrated experience with goal setting, delegating tasks, team accountability, and providing meaningful feedback
- Ability to keep a pulse on cultural trends, including social, brand, and content relevance
- Deep understanding of using customer insights, user research, and audience segmentation to drive results
- A great team leader with a consistent track record of cross-functional leadership and partnership
- Maintains a high degree of self-motivation and autonomy, taking the initiative and involving stakeholders as needed
- Positive, committed, and flexible with a 'can-do' attitude
- A problem solver and forward-thinker
- Comfortable with a dynamic environment with changing priorities
- B2B experience is a bonus too
What the job involves
- Motorway is looking for a Head of Creative to join the Creative team
- Reporting to the CMO, you will lead and execute all Motorway Brand Creative Team initiatives. You will manage and develop a creative team of designers, copywriters, freelancers, producers, and external production partners and agencies
- The Head of Creative will be a strategic thinker, problem solver, and proactive cross-functional partner who can deliver impactful ideas in a fast-paced environment
- You will be willing to take creative risks, push boundaries, and interpret creative direction when needed
- We are looking for an excellent team leader who can elevate the team's creativity while collaborating effectively with the marketing team and broader company stakeholders
- Lead the creative team, providing clear goals and direction, inspiring and motivating them to excel and push creative boundaries
- Be the primary owner of how the Motorway brand is expressed through powerful creative ideas
- Collaborate with marketing leaders across Consumer, B2B, Product, Growth Marketing, and Communications to translate briefs into compelling creative solutions and ensure brand consistency
- Present creative work, clearly explaining the brief, strategy, ideas, design decisions, and how they align with business objectives
- Foster a culture of creative excellence and mentor our talent to achieve world-class creative output
- Partner with the Head of Marketing Operations and Creative Operations Manager on budgeting, project management, and people management for the Motorway Creative Studio
- Work closely with the Marketing Operations Team, to ensure an understanding of design needs across the business and help to explore new practices to ensure efficiencies and reactive problem-solving
- Oversee brand guidelines, ensuring consistency across all channels
- Partner with the Creative Operations Manager to manage team resources, workloads, and timelines
Salary benchmarks
Our take
Like many industries, the second-hand car market has undergone significant transformation, with more and more dealers and car owners looking to buy and sell cars online. Motorway is one of a handful of online car marketplaces that are capitalising on this trend.
Motorway differentiates itself from traditional e-commerce and brick and mortar stores because it’s a marketplace, rather than an inventory. This allows for improved speed and verification. Owners sell their cars 100% online in as little as 24 hours with free car collection, while Motorway also supports car dealerships with a new channel for acquisition of used car stock.
Since being founded in 2017, Motorway has grown rapidly, achieving unicorn status in 2021. It is planning on putting this capital to use expanding both geographically and internally, adding more features to its already well-reviewed product. One such feature is its ULEZ checker, which allows car buyers to assess the environmental compliance of vehicles.
The biggest challenge Motorway faces is competing with other well-funded competitors jumping on this trend, such as Auto1 and Cazoo, as well as established companies like Webuyanycar.com. However, online penetration in the £480 billion British and EU used car market is minimal - suggesting that there is enough market to share amongst Motorway and its competitors.
Kirsty
Company Specialist
Insights
Few candidates hear
back within 2 weeks
34% female employees
28% employee growth in 12 months
Company
Employee endorsements
Challenging work
"We push boundaries all the time, some people think we're an automotive company, but we're a tech company and think like one. So that includes using..."
Funding (last 2 of 4 rounds)
Nov 2021
$190m
SERIES C
Jun 2021
$63.8m
SERIES B
Total funding: $272.2m
Company benefits
- Many of our roles include significant stock options, so you can share in Motorway’s growth and future success
- Our friendly team meet up regularly for lunches and after-work drinks, plus we hold larger events at least twice a year
- Many of our roles include flexibility to work from home regularly, or fully remote for some of the year
- Many roles allow you to choose a schedule that works for you around your core hours
- Your health is your wealth! We take our health and well-being seriously with comprehensive BUPA health insurance offered to every team member, regardless of seniority
- You will have a personal learning and development budget to spend on a wide range of books, courses and conferences. We also include subscriptions to services like Headspace and Audible
- Lease a brand new electric car through your gross salary saving up to 40% on the retail cost
- Purchase a bicycle, accessories and safety equipment through your gross salary, so that you can save on the cost of a new bike & accessories
- Juggling parenting and work is challenging. We want to support you as best we can at this important time for you and your family
- Our pension provider is NEST, through whom you have a choice of funds that you can align with your faith, beliefs and attitudes to risk
Company values
- Create new roads - Changing things for the better through innovation
- Take the wheel - Being accountable and facing hard challenges head-on
- Be humble - Leaving egos at the door — we succeed as one
- Pedal to the metal - We move fast and act decisively
- 5-star comes as standard - Experiences that delight, excellence as standard
Company HQ
Fitzrovia, London, UK
Articles
Leadership
Tom Leathes
(CEO)Alex, Tom and Harry are serial founders. Together they founded LoanCube (Exited to AOL), Official Space (Exited to Office Broker) and Top10 (Exited to uSwitch).
Harry Jones
(CPO)Alex, Tom and Harry are serial founders. Together they founded LoanCube (Exited to AOL), Official Space (Exited to Office Broker) and Top10 (Exited to uSwitch).
Alex Buttle
(Co-Founder & VP Growth)Alex, Tom and Harry are serial founders. Together they founded LoanCube (Exited to AOL), Official Space (Exited to Office Broker) and Top10 (Exited to uSwitch).
People progressing
Steve joined Motorway back in October 2018 as a Senior Product Manager, and in his 3+ years at Motorway he has risen through the ranks to Lead PM, Head of Product, and is now a Product Director.
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