Social Strategist, SoFi
Brand
$80-150k
+ Bonus
Mobile & online personal finance services
Open for applications
Mobile & online personal finance services
1001+ employees
Open for applications
$80-150k
+ Bonus
1001+ employees
Company mission
To help people reach financial independence to realize their ambitions.
Role
Who you are
- Experience delivering engaging, creative content across multiple social channels
- Content planning and execution (real-time)
- Video editing
- Strategic thinker who thrives in a fast-paced environment
- Ambitious and execution-oriented
- Strong analytical skills and experience with social planning and measurement tools
- Excellent verbal and written communication skills
- Demonstrated ability to establish, maintain and continually iterate on processes for developing engaging social content
- Bachelor's Degree
- 6-8 years of relevant social media marketing experience at a B2C digital brand and at least 3 years specifically in a social media function
- In-depth understanding of social channels (existing and emerging)
- Ability to track and report on trends; with ability to discern fit for brand
- Strong writing skills
- Strong EQ and ability to assess nuance in conversations and react accordingly
- Experience managing and creating content calendars
What the job involves
- SoFi is seeking a Social Strategist to guide strategic development and execution of SoFi’s brand across our social channels
- You will play a key role in guiding the way in which we tell stories about our mission, members, and innovative products, across every social platform
- We want to be a household name and a world class brand, and social is the battleground for relevance
- This is a unique opportunity to expand and execute an ambitious social strategy engineered to win the hearts and minds of ambitious members (current and future)
- Leveraging your previous experience, you will activate and expand upon our strategic approach to social and bring an informed point of view about new distribution opportunities
- You will partner closely with our internal team members – including our world-class in-house creative team – to bring SoFi’s social channels to life, driving awareness, engagement, and ultimately, conversion for SoFi
- SoFi is a new kind of finance company focused on speed, transparency, and alignment with our members’ interests
- Since our founding, we’ve expanded into other personal finance products meant to help our members get their money right
- SoFi has achieved significant growth – and we have ambitious plans ahead – but to continue this growth, we need great team members like you
- Drive forward, expand and execute our brand social strategy
- Contribute to and drive forward foundational social strategy documents
- Author strategic social content strategies and briefs based on tangible data and relevant channel insights – driving scale, innovation, testing and iteration
- Drive the creation of social content from brief to execution – with internal team, external partners, and agencies – driving scale, innovation, testing and iteration
- Seek out and keep a close eye on social media trends, including emerging platforms, then develop a strategic point of view on the SoFi opportunity
- Monitor and analyze the performance of content and campaigns across platforms to synthesize insights and optimize our approach
- Develop and execute social approach to amplify live events across channels
- Transform video content (podcasts, earned, internally produced video) into compelling social creative
- Develop strong relationships with SoFi’s legal and compliance teams to ensure content adheres to regulatory conditions
- Partner with SoFi Stadium social team to extend our brand message, strategy, and have impact with this new audience
- Identify new tactics to drive brand awareness, engagement, conversion and advocacy across SoFi’s social channels
Our take
SoFi started by offering ways for students to secure better financial terms on their loans, and now offers a huge range of personal finance products, including bank accounts, loans, mortgages, investment advice, and investment opportunities. Many customers find they have to go to multiple financial service providers to meet all their finance needs, but SoFi overcomes this issue by putting it all in one place.
Its goal, to cover all the financial bases, sets them apart from many of the traditional banks and even some of their digital competitors, such as Avant, which has chosen to focus on providing credit alternatives. Although it is operating in a competitive market with a lot of big players such as Monzo, Revolut, and Starling, the company has managed to raise huge amounts of funding to support its rapid expansion.
SoFi has focussed on global expansion, moving outside the US, and has made a series of acquisitions to support this - including a Hong Kong-based investment app called 8 Securities. After going public on the New York Stock Exchange via a SPAC merger in June 2021, the company has continued to evolve and release more mission-oriented services into its roster, and strengthened its lending capabilities through a $350 million post-IPO loan. To date, the company has sold over $15 billion in personal loan collateral and continues to strengthen its offering.
Kirsty
Company Specialist
Insights
Few candidates hear
back within 2 weeks
7% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Jan 2021
$369.9m
LATE VC
May 2019
$500m
GROWTH EQUITY VC
Total funding: $2.7bn
Company benefits
- Comprehensive health, vision, dental, life insurance, and disability benefits
- Generous vacation and holidays
- Paid parental leave for eligible employees
- 401(k) and education on retirement planning
- Tuition reimbursement on approved programs, up to $5,250 per year
- Monthly contribution up to $200 to help you pay off your student loans
- Great health & well-being benefits including: telehealth parental support, subsidized gym program
- Flexible time off
- Fertility and family planning options
- Free financial classes
Company values
- Put our member's interests first – if we take care of our members' interests, it will best serve our interests.
- Run after problems – we must build a culture of people who run after problems in order to ensure we execute with excellence and “things” do not fall through the cracks.
- Embrace diversity, everyone should feel welcome, included and able to contribute – diversity is a differentiator and our team should reflect society. We should continue to encourage and celebrate diversity.
- Get to the truth and make principle-based decisions – we can only make the best decisions if we have the right data, all of the perspectives, and if we align on the guiding principles.
- Make your footprint bigger than your foot – selfless acts are critical to elevate beyond the impact of our collective individual efforts.
- Do the right thing, if you're not sure, do the harder thing – our business is built on trust and integrity, which requires both adhering to the letter of the law and regulations and doing the right thing for the company and our members..
- Set ambitious goals, be gritty, be accountable - we must hold ourselves and others accountable for delivering our business objectives, for our culture, and for our member.
- Take care of other people and help them grow - our people are our greatest differentiator, if we take care of our people, they will take care of our members.
- Iterate, learn, innovate - we are all responsible for innovation and we must embrace data-driven decisions.
- Be SoFi missionaries - our products, our services, our brand, and our business must be durable over the long term to achieve our mission—be a missionary.
- Don’t forget to smile - our ambition is contagious: it makes us smile to see people inside and outside of SoFi succeed.
Company HQ
The East Cut, San Francisco, CA
Articles
Leadership
Anthony Noto
(CEO)Graduated from the U.S. Military Academy after being a telecommunications officer and captain in the U.S. Army. Has worked as Head of Gobal Telecommunications, Media and Technology at Goldman Sachs, been the COO of Twitter, and also the CFO of the National Football League.
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