• Are passionate about understanding customer personas and can bring them to life within the organization
• Thrive in collaborative environments, working seamlessly with cross-functional teams and senior leaders
• Have a knack for identifying and capitalizing on market opportunities to enhance product positioning
• Excel at building and maintaining strong relationships with key partners to drive mutual growth
• Are adept at developing compelling marketing materials that align with customer needs and business objectives
• Enjoy staying informed about industry trends and continuously seek ways to innovate and improve marketing strategies

Desirable

• You will significantly impact business growth by strategically positioning our products with Partners and optimizing key Enterprise customer and prospect engagement globally
• Your deep understanding of our Ideal Customer Profiles (ICPs) will drive the creation of compelling go-to-market materials and impactful customer interactions
• By fostering strong relationships with key partners and leveraging customer insights, you will help expand commercial opportunities and refine our marketing strategies, ultimately strengthening our market position and ensuring customer success
• Reporting to the Director of Growth & Product Marketing, you will also be an essential part of our broader campaign and creative team alongside our automation and product specialists
• ICP Expert:
• Foster a deep knowledge of our ICPs and bringing them to life around the business with clear indicators and examples
• Compliance (Retail Exchanges, Payment Services, Banking & Liquidity Providers) and Government (LEA & Regulators)
• Understand and adopt the buyer journey from problem to solution and product
• Develop customer journey mapping to understand the most common purchase bundles, touchpoints and experiences for up-sell opportunities
• Product Positioning:
• Collaborate with Leadership, Product, Sales, Solutions Consultants, Intelligence and the Government team to collate differentiation for Elliptic’s product suite
• Apply differentiations for our ICPs to land positioning across all materials and touchpoints
• Support Account Management, Customer Success and Sales to engage key accounts on complex product positioning
• Develop GTM material framework to ensure Product is at the heart of our pitches and customer conversations
• Partnerships:
• Support reseller and referral partnerships to ensure their sales teams understand our product USPs and market positioning
• Proactively engage and explore new commercial opportunities with partners to generate incremental revenue
• Execute and measure the success of high-performing co-marketing campaigns, content, virtual and in-person events with partners’ marketing teams
• Customers:
• Participate, capture and build on the success of our Customer Advisory Board (CAB)
• Evaluate the onboarding of our high value customers with AMCS to build white glove marketing materials to reduce churn through increased adoption