Partner Marketing Director, ServiceNow
EMEA
Office located in Dawson Street, Dublin
Cloud-based digital workflows for enterprises
Be an early applicant
Cloud-based digital workflows for enterprises
1001+ employees
Be an early applicant
Office located in Dawson Street, Dublin
1001+ employees
Company mission
To transform IT to revolutionise the enterprise.
Role
Who you are
- The ideal candidate is a seasoned marketing professional with deep experience in the B2B enterprise software landscape, channel partner management, and regional marketing
- Regional Expertise: Strong understanding of the EMEA market landscape, partner ecosystem, and go-to-market strategies. Experience working in a multi-national, cross-cultural environment
- Partner Management: Proven experience working with partners with a strong focus on developing and maintaining strategic relationships
- Marketing Expertise: Strong background in campaign development, digital marketing, event management, and sales enablement
- Analytical Skills: Demonstrated ability to analyze and measure the effectiveness of partner marketing initiatives and adjust strategies accordingly
- Communication Skills: Excellent verbal and written communication skills. Ability to present complex information in a clear and concise manner to both internal and external stakeholders Advanced MS PowerPoint, including the ability to take complex data and simplify it for decision making
- Leadership & Collaboration: Proven leadership capabilities with the ability to influence cross-functional teams, including sales, marketing, and product teams
- Education: Bachelor’s degree in Marketing, Business, or a related field. A Master’s degree or MBA is a plus
What the job involves
- ServiceNow is seeking a strategic and dynamic Partner Marketing Director to lead marketing initiatives across the EMEA region
- This role is responsible for developing, executing, and optimizing marketing programs with ServiceNow’s partner ecosystem to drive joint pipeline, revenue, and customer success
- Develop and implement with Global Partner Marketing a comprehensive partner marketing strategy for the EMEA region that aligns with ServiceNow’s business goals, ensuring it drives partner engagement, joint solutions, and measurable outcomes
- Work closely with our VP, Marketing Leadership and EMEA SVP Partner Sales to align strategies, objectives and activities Work closely with the global marketing, field marketing, sales, and product teams to ensure alignment on partner programs and initiatives that cater to specific regional needs and market dynamics
- Collaborate with strategic partners (including advisories, resellers, integrators, and technology partners) to create and execute joint marketing campaigns and initiatives that generate demand, increase brand awareness and C-level penetration, and accelerate sales
- Drive and support operational meetings
- Including Annual Planning, Global Marketing & Campaign Planning, Quarterly
- Business Reviews (QBRs), Board meetings, All Hands meetings, staff meeting and other communication events
- Leverage global team to equip partners with marketing resources, enablement tools, and training that empower them to effectively promote ServiceNow’s offerings in the market
- Ensure consistent messaging and positioning in all partner-led activities
- Collaborate with Sales and Business Development teams to identify pipeline opportunities and support regional sales initiatives through co-marketing efforts
- Manage/Leverage partner marketing budgets, including Market Development Funds (MDF), and ensure effective ROI by tracking and optimizing performance of partner-led campaigns
- Support regional partner events and joint sponsorships, including trade shows, webinars, and partner summits, to increase partner and customer engagement
- Track KPIs for partner marketing activities, ensuring measurable results in terms of contacts creation, lead generation, opportunity creation, and revenue contribution
- Provide regular reporting and insights to leadership on the success of campaigns
- High energy, strong work ethic, disciplined execution skills, strong drive to achieve
- Effective Communications – Gravitas, Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors
- Flexibility and Adaptability – Knowledge of successful approaches, tools, and techniques for dealing with changes and adapting to a changing environment; ability to adapt as needed
- Influencing – Knowledge of effective influencing tactics and strategies; ability to impact decisions within and outside own organization
- Managing Multiple Priorities – Ability to manage multiple concurrent objectives, projects, groups, or activities, making effective judgments as to prioritizing and time allocation
- Organizational Savvy and Politics – Knowledge of organizational politics and political tactics; ability to effectively navigate formal and informal communication and decision-making channels
- Problem Solving – Knowledge of approaches, tools, techniques for recognizing, anticipating, and resolving organizational, operational or process problems; ability to apply this knowledge appropriately to diverse situations
Our take
ServiceNow provides cloud-based solutions that define, structure, manage, and automate services for enterprise operations, transforming old, manual ways of working into modern digital workflows. The company was founded in 2004 with a vision to build a cloud-based platform that would enable regular people to route work effectively through the enterprise.
Much as Salesforce enables a company to manage its external clients by keeping a record of all contacts and interactions, ServiceNow promises an internal system to meet the needs of employees. It has succeeded in claiming half the market, setting itself apart from legacy IT service-management software players like BMC Software, Hewlett Packard Enterprise, Cherwell Software and CA Technologies.
The company's success comes from two product traits: simplicity and customisability. ServiceNow's IT tools don't require the IT department to set them up. Once running, they offer a single collection centre for requests, data points and checklists, all of which can in turn be analysed by algorithms to predict needs, flag concerns and measure efficiency.
The company has more than 7500 customers, including 80% of the Fortune 500 list of the United States' largest corporations. ServiceNow now looks to increase its revenue threefold in upcoming years and has entered into a 5-year partnership plan with Visa, beginning with the launch of a Visa-integrated dispute resolution solution for issuers. The company is prioritising organic growth over mergers and acquisitions, with a target revenue of $15 billion, something which its Visa partnership will no doubt aid in achieving.
Freddie
Company Specialist
Insights
Some candidates hear
back within 2 weeks
16% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Mar 2012
$11m
GROWTH EQUITY VC
Feb 2012
$17.9m
GROWTH EQUITY VC
Total funding: $83.8m
Company benefits
- Commuter benefits
- Annual learning stipends
- Work from home opportunities
- Generous family leave
- Matched donations
- Flexible PTO
- 401(k) matching
- Paid volunteer time
Company values
- Win as a team
- Innovate and execute
- Stay hungry and humble
- Deliver customer success
Company HQ
Santa Clara, CA
Articles
Leadership
Fred Luddy
(Chairman Of The Board)Previously Software Developer at Amdahl Corporation for 4 years and CTO at Peregrine Systems for 13 years.
Salary benchmarks
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Diversity, Equity & Inclusion at ServiceNow
- Enabling and empowering our people: We use rich learning programmes to equip employees with inclusive mindsets and skills, and we build equitable processes across our entire talent ecosystem
- Engaging our communities and allies: We make space to listen, share openly and engage in respectful dialogue. We extend into our communities through civic engagement, digital literacy and non‑profit support
- Building diverse talent and hiring inclusively: We grow stronger together by developing and advancing individual talent and by improving representation at all levels.
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