Head of Brand Direct Sales, DAZN
Live sports streaming service
Be an early applicant
Live sports streaming service
1001+ employees
Be an early applicant
1001+ employees
Company mission
DAZN's mission is to connect fans to the sports they love, their way.
Role
Who you are
- If you are connected within the sponsorship world and have a passion for creating new and innovative ways for brands to affiliate with IP properties, while ensuring brand’s meet their objectives to facilitate multi-year deals or renewals, then we would love to hear from you!
- Senior level experience working in sponsorship sales within a club, league, federation
- Broad understanding of the sports sponsorship landscape and its nuances
- Visibility of brands interested in sponsorship opportunities, whether within EU or other regions
- Robust network of senior sponsorship or marketing contacts
- Experience in creating innovative sponsorship packages which deliver on brand objectives
- Extensive knowledge of sports, multiple markets and the sports marketing space
- Experience of working with brands, leagues or broadcasters on digital platforms
- Ability to communicate and present to budget holders at senior levels
- Proven track record of sales within sports sponsorship
- Exceptional people management and communication skills
What the job involves
- As Head of Brand Partnerships, you will be responsible for enhancing the revenue stream from sponsorship within the Global Sales team based in London
- You will be generating revenue from your existing network while developing new business leads
- You'll manage the creation of sponsorship packages which maximise the revenue from the DAZN inventory across multiple sports rights and territories, working closely with the VP Global Sales
- Be responsible for the revenue target from brand direct sponsorship as part of a broader team target (Global team in London)
- Development of a brand direct strategy in line with the agency sales approach
- Assessment of existing DAZN inventory & sponsorship packages
- Analysis of inventory to develop innovative packages for multiple rights
- Go-to-market approach around key opportunities including European domestic football leagues (Serie A, LaLiga, Bundesliga, Ligue 1) women’s football (domestic leagues + UWCL), UK boxing, NGL Game Pass International, plus many more
- Develop new business + revenue streams from multiple regions around the globe, including untapped potentials including MENA + China
- Working closely with VP Global Sales on brand direct approach, and agency sales team
- Working closely with brand direct & sponsorship sales teams in other markets to increase coverage of global brands
Salary benchmarks
Our take
DAZN is a sports streaming subscription service providing full coverage of every game in a league, with commentary from the home country it’s being shown in.
Referred to as the "Netflix of sport", DAZN has pursued an aggressive strategy of buying up popular, undervalued sports rights and launched quickly into new markets since launching in 2016. This has meant they were able to monopolise the television rights for combat sports like boxing and NFL. They now stream nearly 1 billion hours of live sport every year.
The company is also boosted by its sizeable B2B activities, which includes providing streaming and data to other sports broadcasters, betting firms and publishers. DAZN also owns Goal.com, a football website with 100 million users, and Opta, a well-known sports analytics company.
Freddie
Company Specialist
Insights
Some candidates hear
back within 2 weeks
3% employee growth in 12 months
Company
Company benefits
- 25 days’ annual leave (increasing by 3 days after 3 years)
- Nnual performance-related bonus
- Private medical insurance
- Life assurance
- Pension contributions up to 5%
- Free access for you and one other to our workplace mental health platform app (Unmind)
- Learning and development resources
- Opportunity for flexible working
- Internal speaker series and events
Company values
- AMBITIOUS - Everyone here wants to make a big impact at a personal, company and customer level
- INVENTIVE - Pushing boundaries, never settling, always restless, always wanting more for our customers
- PASSIONATE - This means showing commitment and pride in what we do every day
- BRAVE - You need to get stuck in. Bring initiative but don’t be afraid of asking for help
- SUPPORTIVE - We look out for each other and strive for inclusion and diversity in all we do
Company HQ
Hammersmith, London, UK
Articles
Leadership
James Rushton
(Co-founder)He held leadership positions at Perform group for over 16 years
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